LAWSCI-02: Challenges in Law, Technology, Life, and Social Sciences, UPV/EHU, Bilbao, Spain, 2018 MDPI MOL2NET, International Conference Series on Multidisciplinary Sciences Media influence on body self-perception in academics of the health area Viviane Carla Sousa e Silva a , Pablo Henrique Delmondes a ,Suiani Priscila Roewer a . a Grupo de Pesquisa em Ciências Estéticas e Cosméticas das Faculdades Unidas do Vale do Araguaia/UNIVAR - R. Moreira Cabral, 1000 - Setor Mariano, Barra do Garças - MT, 78600-000. Abstract. Body image care is a major concern these days, especially for women, who are always looking for ways to adjust their appearance to what is considered acceptable. The dissatisfaction with body image tends to increase according to the exposure of beautiful bodies by the media, which is always creating new standards of beauty. From this perspective, this study aimed to analyze the influence of the media on the self-perception of the body in academics regularly enrolled in courses in the health area of a certain institution of higher education in the municipality of Barra do Garças, Mato Grosso. From the results obtained, it is observed that, 90% of the students involved in the study are concerned with body image and are willing to change, although they are satisfied with their current image. 95% of academics admitted to being influenced by the media in terms of beauty standards. However, despite the fact that academics are satisfied with their appearance, the desire to change the image due to media influence is evident. Keywords: Body image, body, beauty pattern, satisfaction Introduction Body image is the illustration of our own body we produce in our mind, it is the way the body shows itself to us or as we know it. The body image is related to a representation that one has in mind, of size, image and shape of the body [1].
MOL2NET, 2018 , 4, http://sciforum.net/conference/mol2net-04 2 The care of the body is a major concern problems, such as eating disorders, excess among the current generation, which seeks to be physical activity, plastic surgery and others [9]. always adapting to reach what they consider Thus, this study aimed to analyze the acceptable. And this has led to aesthetics to gain influence of the media on body self-perception in a great position in society and in the lives of health academics, analyzing the importance of individuals who are always concerned to body image for them and daily habits related to conform to beauty standards, causing many body image. women to put themselves at risk with plastic surgeries, among other aesthetic procedures to achieve the body or beauty that the media shows Materials and Methods and that society imposes as correct [2]. The research was carried out through the Beauty standards over the years are not static application of a questionnaire with questions and over the years the beautiful body definition related to the subject, in a determined institution has gained several changes. As Moreno (2008) of higher education of the municipality of Barra [3] quotes, it is with Barbie or Gisele Bundchen do Garças, Mato Grosso. The questionnaire had that girls and women want to look like today. eight closed questions and was applied in the After all, both are references to how society month of May, only for the female public of the views them and values them. courses of the health area, such as nutrition, nursing, pharmacy and physiotherapy. The One of the great influencers for people to academics of the Aesthetics and Cosmetics pursue a pattern of beauty is the media, which course were not included in the research because has often shown pictures of models, artists, or they were directly related to the subjects that very thin actresses with imaginatively perfect involve the corporal beauty. bodies, suggesting that this is the standard of beauty to which anyone should to adapt [4]. After obtaining quantitative and qualitative data through the questions that were applied, the The media has a long and full story of change. results were demonstrated in tables and figures It can be said that it has been progressing forms. The study was done with a group of 60 according to communication and technology, women, aged between 17 and 45 years. since one needs the other to reach the consumer [5]. Thus, the media, basically the internet and Results and Discussion television, have influenced the disclosure and Table 1 shows the age range of the appreciation of the perfect body. They limit and interviewed participants for the elaboration of the portray at all times, places, spaces and definitions research. Where 51 participants presented age that influence individuals [6]. between 17 to 30 years and 9 of the participants Mass media plays a critical role in the presented age between 30 and 45 years, as shown formation and thought of public opinion, in table 1. reproducing the self-image of society. The excess of information related to beauty standards exposed everyday by digital media, televisions Table 1. Age group of respondents and magazines has led people to want the perfect body. This information is exposed primarily in n % social networks that are on the rise in the world Age today [7]. 17 to 30 years 51 85% Damasceno et al. (2016) [8] state that dissatisfaction with body image increases as the 30 to 45 years 9 45% media exposes beautiful bodies, a fact that in recent decades has provoked a compulsion to seek the ideal anatomy. The research was done only for the female To reach the ideal body, many measures audience, as women are more vulnerable to the adopted by women favor the development of pressures of these patterns. It occurs because risky behaviors that can lead to a number of women feel more pressured to follow a pattern of
MOL2NET, 2018 , 4, http://sciforum.net/conference/mol2net-04 3 specific beauty or to be always in shape through young women a dissatisfaction with the body. a life accompanied by physical exercises and These, in turn, begin to look for attempts that good nutrition. may reach the current standard [11]. Women are generally more concerned with Aesthetic procedures have grown immensely body image. Many of them suffer from the in recent years. In Brazil alone, more than 2.5 influence of the media and the environment in million aesthetic procedures were performed, which they live and, in turn, wish to decrease surgical or otherwise, leaving only the United adiposity and conserve a leaner body with States, which pointed out about three million defined musculature and less flaccidity [10]. procedures. The media influenced the pursuit of stereotyped beauty, emphasizing devotion to When asked about the concern with physical physical appearance [12]. appearance the majority (90%) of respondents said yes, while 10% claimed that they did not. A large number of respondents believe that When questioned about satisfaction with their the media influences the standards of beauty. For body, 68% said they were satisfied, while 31% it has been used in various ways to indicate claimed they were not. Regarding media specific patterns of beauty. Make it of great influence on the imposition of beauty standards, interest for women to attain a popular trend. 95% of the interviewees believe that the media Every day we are bombarded with images of influence, while 5% do not believe in the bodies called "perfect". influence of the media in relation to the The media often have the power to create imposition of beauty standards, as shown in desires and accentuate images by standardizing table 2. bodies. Bodies that find themselves out of action feel burdened and dissatisfied. The media, by showing attractive bodies, causes a part of our Table 2. Physical appearance, body satisfaction and society to launch in search of a desired physical media influence appearance, without even considering the means [13]. n % Concern about physical When they were approached about body appearance image, a large part of the students (81%) said Yes 54 90% they had the desire to perform some changes in No 6 10% the body. Satisfaction with the When questioned about the influence of body beauty standards on self-esteem, 93% of Yes 41 68% respondents said yes, while 7% stated that beauty No 19 31% standards do not influence. Of all the interviewees, 31% claimed to have already done Influence of the media some cosmetic procedure, and of these, 50% on the imposition of already had some influence from the media beauty standards regarding aesthetic procedures, while another Yes 57 95% 50% claimed that they had not had any influence No 3 5% in this regard, as shown in table 3 . Table 3. Body image and influences According to the survey, most women interviewed are concerned about their current n % physical appearance. Given that this concern is increasing according to what is exposed every Desire for changes in the body day in the media. Yes 49 81% Currently, there is a desire to take the lean body as a model of influence, beauty and social No 11 18% stability. The ideal of body image is Influence of patterns on self- disseminated by the media, generating mainly in esteem
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