MITAA Collaboration Fair Allison Dolan-Wilson Senior Director, Alumni Relations Interim Senior Director, Annual Fund
HR and Strategic Talent Management Katrina Pereira Strategic Talent Management Program Administrator
Alumni Association Human Resources & Strategic Talent Management Team
Volunteer Services Lauren Wojtkun Director, Volunteer Training & Development
Alumni Volunteer Engagement Lauren Wojtkun Director of Volunteer Training and Development laurenw@mit.edu 10/3/2017
MIT Alumni Who Are We? T otal Alumni Body 136,079 Living Alumni Worldwide 95% Contactable 92% with Postal Address 79% with Email Address
MIT Alumni Who Are We? Alumni Body Boston 77% of Living Alumni have addresses in the United States Puget Sound (top 10 markets shown) 20,110 3,245 Chicago 2,339 New York City 5,082 Northern California Northern New Jersey 13,519 2,068 Delaware Valley Southern 2,239 California Washington, South 5,517 D.C. Texas 6,771 1,857
MIT Alumni Who Are We? Alumni Body 15% of Living Alumni have addresses in 162 International Countries & Territories (top 10 markets shown) United China Kingdom 1,306 France Rep. of 1,317 1,039 Korea 635 Japan 1,593 Canada T aiwan 632 1,746 Hong Kong India 629 942 Singapore 902
What we do Volunteer Identification and Recruitment Personalized placement of volunteers, helping groups find volunteers, identification & recruitment of volunteers for the Corporation and Association level committees Volunteer Training & Tools Alumni Leadership Conference, Webinars, Board Onboarding, personalized training programs, Online toolkits Volunteer Stewardship Awards and other recognition, support of Volunteer View, holiday cards, birthday cards, etc.
What we do Volunteer Coding Ensuring that volunteers are coded and reported in AdvanceWeb Volunteer Metrics Quarterly assessment of volunteer statistics and demographics, annual assessment of volunteer satisfaction
Why partner with us? Recording and coding volunteers means: Alumni records show the full picture of their involvement with MIT You know who has been asked in the past Alumni feel seen and stewarded for their volunteer work They are better candidates for the Board of Directors and the Corporation
What now? Please send us Your volunteer opportunities for alumni Your lists of current volunteers and their roles Ideas for partnerships!
Student/Alumni Relations Danielle Reddy Director, Student/Alumni Relations
Annual Fund: Crowdfunding Meredith Gulley Associate Director, E-Marketing
What is Crowdfund MIT? Crowdfund MIT is an Institute-supported crowdfunding platform built for the MIT community to raise funds for projects, research, groups, and programs. Unlike Kickstarter, Indigogo, or GoFundMe, Crowdfund MIT does not charge transaction fees, and even provides video and campaign strategy assistance. In addition, Crowdfund MIT activates existing MIT alumni and student volunteers to rally around your cause. Who uses it and why? MIT departments, faculty, staff, as well as student and alumni groups use Crowdfund MIT to raise funds and/or gain visibility for their projects, events, or various types of needs the group may have.
MIT Astronomy Camp Patch Perk MISTI HAMAMA Grow Kit Perk OpenCourseWare Stickers Perk What makes a fundraising campaign a crowdfunding campaign? • Crowdfunding campaigns are generally fundraising campaigns that solicit donors for a specific need (new equipment, travel costs, entrance fees, start-up costs, etc.). • They either have a dollar amount goal or a donor amount goal , and end at a specific date and time . • In return for gifts, the campaigning group offers up either perks or levels .
What kind of results can I expect? The results vary from campaign to campaign due to many factors, including group size, member engagement, and campaign resonance. Here are a few numbers to give you an idea of what the average campaign looks like: • Average funds raised per campaign: $18,000 • Average number of donors per campaign: 110 • Average gift amount on Crowdfund MIT: $157
What makes a good crowdfunding campaign? • A team of enthusiastic volunteers: It’s simple math – the more people reaching out to their friends, family, and colleagues about the campaign, the more people have the potential to become donors. • An interested base of supporters: This base is who you will reach out to when your campaign starts. • A specific fundraising need: The more specific your fundraising need, the more donors feel like they’re having a direct impact on something they support, and the more likely they will be to give. • A realistic goal: How do you set a realistic goal? We use the formula, “4 X # of email addresses on file = Probable $ Raised,” and it’s held up quite well. • Preparation: Except in extraordinary circumstances, last minute campaigns rarely make their goal. We recommend a minimum of 2 months of prep.
Crowdfund MIT Success Stories MIT Hobby Shop KitCube Lunar Orbiter Project: Laser Cutter Project: Satellite for NASA CubeQuest Challenge Goal: $5,000 Goal: $100,000 Raised: $10,790 Raised: $124,125 MIT Solar Electric Vehicle Team Project: Electric Vehicle for Competition Goal: $10,000 Raised: $11,320
How can my group set up a campaign on Crowdfund MIT? Simple – contact Meredith Gulley at mgulley@mit.edu or fill out an application on crowdfund.mit.edu. The Crowdfund MIT team will assist you at the level you need. Got a case statement, perks, and a video all worked out? Sounds great! We’ll just assist with the basics. Need help with all those elements? We’re happy to lend a hand.
Annual Fund: Giving Day Meredith Gulley Associate Director, E-Marketing
What is the MIT 24HR Challenge? The MIT 24HR Challenge is a day- long digital event (aka a “giving day”) when MIT alumni and friends come together from around the world to do what MIT does best: Collaborate to conquer a seemingly insurmountable challenge.
Why a giving day? Why a challenge? Giving days are a way to bring together alumni from around the world in a positive event, engage with young alums, and create an strong fundraising opportunity for MIT projects and initiatives. Plus, offering a challenge incentive increases the likelihood that a prospective donor will make a gift by 15%. Plus, our alums have described our giving day as “fun.” ☺
Last year’s goal To receive gifts from 1,500 donors (secret goal: 2,000 donors) in 24 hours . If we reached this goal, a generous donor would give the Institute $100,000 .
Last year’s results
Every micro-challenge met its goal!
NEXT YEAR: SAME TIME, SAME PLACE Join us on Pi Day 2018 as we try to reach 6,283 donors to MIT in 24 hours to unlock a $314,159 gift from an anonymous donor!
Become an MIT 24HR Challenge Partner!
What does it mean to be a 24HR Challenge partner? Your own page on the MIT 24HR Challenge website Visibility on the MIT 24HR Challenge homepage Mentions in MIT 24HR Challenge official emails and social channels Two emails sent to group constituencies, with specific messaging for those recipients The chance to raise funds for your group in a popular worldwide event!
Timeline October – Ultimate Planner’s Challenge Workshop January – Last Chance Challenge Workshop February 7 – Deadline to submit website copy, micro-challenge details (if applicable), video, and images to Challenge HQ Dropbox. February 12 – Deadline to submit all materials (copy, images, links, etc.) that will be included in your group’s email to Challenge HQ. March 10 – Last day to submit video or images for partner webpages
How to get involved or learn more A. I know I want to be involved! Sign me up to be a Challenge Partner and for the Ultimate Planner’s Workshop! B. I’m not sure, but I’d like to learn more. Sign me up for the Ultimate Planner’s Workshop, please! C. I’m on the fence. Can we chat more later? Shoot Meredith Gulley an email at mgulley@mit.edu.
Questions? Come talk to us at the Annual Fund booth!
Regional Programs Matt Lucerto Associate Director, Regional Programs
MIT REGIONAL PROGRAMS KIM HUNTER – DIRECTOR OF OUTREACH MATT LUCERTO – ASSOCIATE DIRECTOR OF REGIONAL PROGRAMS EAST COAST CLUBS DANIELLE MASTRONARDI FISETTE – ASSISTANT DIRECTOR OF REGIONAL PROGRAMS US CENTRAL CLUBS SARAH MACGREGOR – PROGRAM ASSISTANT WEST COAST AND INTERNATIONAL POSITIONS (TBD) Where in the world is Tim the Beaver?
WHERE IN THE WORLD ARE REGIONAL CLUBS Domestic Clubs – 46 Different Regions/Cities Domestic Area Reps – 7 Different Regions/Cities International Clubs – 42 Different Country/Cities International Area Reps – 23 Different Country/Cities
WHERE WE WORK
WHAT WE DO? • Work with Clubs to build a sense of community away from MIT’s campus • Build models to help Clubs gain more alumni/friends to their events • Travel to regions to meet with alumni to connect them back to MIT • Help with creating/editing email/webpages for clubs
Recommend
More recommend
