MISSION The mission of iConquer is not to change habits but to create habits.
VISION The vision of iConquer is to see a world where the risk of obesity and diabetes is greatly reduced in the adolescent population.
FACTS • If a child is overweight at the age of 3 years or above it is eight times more likely to become overweight as an adult. • After the age of five, a habit is already developed. • Some children have neophobia (the fear of new foods), so it may take 18 to 50 exposures (or even more) to a food before they try it!
FACTS • By 2030, 366 million people will be affected diabetes, compared to the year 2000 when only 171 million people were affected. • In the past, it was believed that if a food is bitter it may be poisonous. Today, some kids still follow this philosophy. • It is predicted that by the year 2030 more than half of America’s population will be obese.
GOALS • We will try to help lower obesity and diabetes rates by 2030. • We will try to change the food kids eat, from unhealthy to healthy. • We will attempt to alter the lifestyle and health choices of children in positive manners.
GOALS • We want to see school lunches with nutritious foods. • We would like to change the meaning of “snack” from chips and candy to fruits and vegetables. • We would like to see little kids asking their parents for healthy and wholesome snacks.
WHY iCONQUER? • Obesity typically starts around the age of 5. • Current programs that help raise awareness about diabetes and obesity prevention target children too late (11 years and on). • iConquer will target children from the ages of 3-6, and help tackle the issue of obesity and diabetes before it becomes a problem.
IMPLEMENTATION • This will be a project implemented at various pre-schools and elementary schools. With the help of middle, high school, and university students, iConquer will capture the attention of young children through the use of: a unique music video (“Conquered”) an animated movie with fun characters an interactive puppet show a fun dance for kids exercise routines portion plates
IMPLEMENTATION
Music Sample of “Conquered”
COLLABORATIONS • CCISD: Dr. Scott Eliff • Mayor Nelda Martinez • Subway • Diabetic Community Coalition: Dr. Melissa Wilson • Catapult Health (CCISD): Mr. Scott Thompson • Parks and Recreation: Stacie Talbert • Active Life (It’s Time Texas): Meg Moody • Coastal Bend Diabetes Initiative Act: Dr. Joy Alonzo • Texas A&M Nursing Department: Dean Dr. Mary Jane Hamilton • Coastal Ben Diabetic Video Challenge Award (Grant Award) • Earl C. Sam Foundation (Grant Award) • Mayor’s Fitness Council
MEASURING SUCCESS • Children will be administered pre- and post-tests with interactive questions • Children will respond to the questions using an audience-response system which has the ability to track individual student responses. • A statistically significant improvement in post- test scores compared to pre-test scores will validate the success of the program.
IS THIS GOOD FOR YOU?
IS THIS GOOD FOR YOU?
WHICH ONE IS GOOD FOR YOU?
WHICH ONE IS GOOD FOR YOU?
IS THIS GOOD FOR YOU?
IS THIS GOOD FOR YOU?
WHICH ONE IS A FRUIT?
WHICH ONE IS A FRUIT?
PREVENTION • By creating healthy habits, not only, will we help prevent obesity but we will also lower the risk for diabetes. • 1 in 6 residents of Nueces and San Patricio County are diagnosed with diabetes.
iConquer Chews W isely
SOURCES • www.ki kids dshe health.o th.org rg • www.news ws-me medic dical.ne .net
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