Mind the Gap Understanding why we dont understand? by Barrie - PowerPoint PPT Presentation

Mind the Gap Understanding why we don’t understand? by Barrie Bramley by Barrie Bramley TomorrowToday .co.za

Understanding why we don’t understand by Barrie Bramley TomorrowToday :: M i n d t h e G a p :: M i i n d t h t h e e G a p “Silent” generation (Xuma) Core values � Dedication � Delayed reward � Born: � Duty before pleasure � Sacrifice – 1930s and 1940s � Adherence to rules � Conformity � Age now: � Hard work � Modesty – Late 50s to mid 70 years old � Law and order � Patience � Critical Influences during Youth � Respect for position � Intolerance – Great Depression � Cautious � Waste not want not – World War II – Industrial era – Colonisation :: M i n d t h e G a p :: M i n d t h e G a p :: M i n d t h e G a p “Boomers” (Luthuli) � Born: – 1950s and 1960s � Age now: – Mid/Late 30s to mid/late 50s � Critical Influences during Youth – Grand visions – The struggle for freedom – Relative wealth and freedom – Beginning of the “empowered individual” :: M i n d t h e G a p :: M i n d t h e G a p 1

Core values � Idealism � Media savvy � Image � Excellence � Optimism � Big talkers � Team orientation � Youth � Personal growth � Work � Personal Gratification � Involvement � Group together by � Health / wellness similarity of belief � Nostalgia :: M i n d t h e G a p SABC/SAUK e 0 Before… e… … 19 19 19 1970 970 970 9 70 70 … and after :: M i n d t h e G a p :: M i n d t h e G a p 1976 � 5 January � 16 June :: M i n d t h e G a p 2

1976 � 5 January � 16 June � September Computer Show :: M i n d t h e G a p “Generation X” (Uprising) � Born: – 1970s and 1980s � Age now: – Late teens to mid 30s � Critical Influences during Youth: – Globilisation and television – Information revolution – Social, political and economic turmoil :: M i n d t h e G a p :: M i n d t h e G a p Core values � Change � Survivors � Choice � Informality � Global awareness � Whiners � Techno-literacy � Thrill seekers � Individualism/ � “Experiencers” Loneliness � Pragmatism � Lifelong learning � Gaming � Immediate gratification � Diversity :: M i n d t h e G a p :: M i n d t h e G a p 3

“Millennials” (Liberation) Core values � Optimism � Civic duty � Born: � Confidence � Achievement – 1990s and 2000s � High self-esteem � Impatient � Age now: � Media & entertainment � Morality overloaded – 0 to mid/late teens � Naiveté � Street smart � Critical Influences during Youth � Lifestyle Centred � Diverse � Techno-savvy – Global village � Conservative � Global citizens – The Internet and cellphones � Networkers � Aware – Reconstruction, terrorism & protectionism � Sceptical � Informal – Protection of children :: M i n d t h e G a p :: M i n d t h e G a p Understanding why New style of communicating we don’t understand � New slang We may have been living in � SMS texting the same house or working in � Instant messaging the same office as these people, � Rules of grammar and spelling disappear but we have been � International language emerging living in different worlds :: M i n d t h e G a p :: M i n d t h e G a p :: M i n d t h e G a p Barrie Bramley – web: http://www.tomorrowtoday.co.za – blog: http://www.connectioneconomy.com – mail: barrie@tomorrowtoday.co.za – twitter: @barriebramley Synthesis of this presentation by: The TomorrowToday.biz frameworkers Multimedia courtesy of the naughty world of MP3 and MPG, under international fair use regulations. Purchase the albums at our on-line store. :: M i n d t h e G a p 4