MIC3 Utilizing Social Media to Tell Your Story Hello! A brief - PowerPoint PPT Presentation

MIC3 Utilizing Social Media to Tell Your Story

Hello! A brief Introduction Check out our Twitter Posts! Corey Lennon Shelley Joan Weiss Technology Integration Coach WI Commissioner South Kingstown School Department FB Shelley Joan Weiss @ShelleyJoWeiss @lennoncorey #milkids, #milchild FB SK Tech Coach #MIC2017 #UmatteratSK

Who is sharing your story and your work? Who can see it?

How are you Currently getting your message out? ✖ Website ✖ Flyers & Mailers ✖ Phone Calls Question: Are these methods actually getting your message to the potential audiences you want to reach?

Some Common Misconceptions About Social Media It’s only (DON’T FALL FOR THESE!) for kids It’s only used to share personal stories It’s only to follow celebrities It’s too expensive Social Media It’s just for marketing is a 9-5 job fun - not for me

Facebook Most popular social networking site ● 5 New profiles are created every second ● 1 out of every 7 humans is on Facebook ● Connecting with others and spreading your ● message is simple Increase your connections by linking ○ your FB account to your Twitter account. Use a hashtag # with your FB posts ○ Get your message in front of many with ● just a few clicks Inexpensive (can be free) and efficient ● People can ask questions and get ● immediate feedback Easy to engage your target audience ● 42% of marketers report that Facebook is ● critical to their business

Twitter 328 million monthly users ● Majority of users login multiple times a day ● 82% access the network on mobile platforms ● Twitter users will amplify the messages you put ● out You can connect your FB account to your ○ twitter account Great way to connect globally ● Hashtags (#) provide an easy way to follow ● specific information May use an existing, popular # to get ○ involved in discussions: #milkids, #milchild May create your own # to create identify: ○ #MIC3, #MIC32017, #MIC3ABM2017 People tend to interact with tweets that contain ● pictures (Post those ABM photos!)

Other Social Media Sites Worth Mentioning

Direct your tweet @ someone I nclude a # gives a topic to your tweet Tweets can ● only be 140 characters Tweets that long include . pictures get If you include ● much more Anatomy of a Tweet a link use an attention URL shortener

Some Helpful Tools These Tools act as your social media assistant Crowdfire Buffer Crowdfire gets to know you- it connects Posts in your queue will be sent out and analyzes all your accounts. automatically by Buffer, according to the posting schedule that you put in place.Select the social account you’d like to customize the Struggling to write posts or keep your timeline active? Don’t worry, Crowdfire will posting schedule for., Buffer gives you help you post fresh new content everyday. suggestions about the best time to post. Get more of your fans to see your posts by It’s like your magic box you can use anytime letting Crowdfire schedule them across your Facebook, Twitter, Instagram, to fill with great Tweets, Facebook stories or Pinterest, Tumblr and more at the best LinkedIn updates. Just drop them in and you time. don’t have to ever worry about when it will be post ed, it’s all taken care of by Buffer for you.

Thanks! Any questions? You can find us at: @lennoncorey clennon@sksd-ri.net @shelleyjoweiss shelleyjoan.weiss1@gmail.com #MIC32017, #MIC3ABM2017 #milkids, #milchild Information on these slides taken from https://www.crowdfireapp.com/how-it-works/?request_locale=en_US https://buffer.com/app https://www.theatlantic.com/technology/archive/2011/07/infographic-who-is-using-twitter-how-often-and-why/ 241407/ https://www.bluecorona.com/blog/social-media-statistics-2017