Message - Method - Manners 2 3 Ideation Writing Audience - PDF document

1 Presentation Workshop Message - Method - Manners 2 3 Ideation Writing Audience Critique Message Visual Critique Presentation Thinking Ecosystem Visual Delivery Graphic Story Paper Design Web or Motion Devices Design Human Critique Presentation Workshop - August 28, 2015

4 1. Message 5 W oo ds ow Wilson “If I have ten minutes to present, “If I have an hour, I need a week to prepare.” I am ready now.” 6 WHAT’S YOUR YOUR @ BIG ( ) ! DEA POINT OF STAKE VIEW (PAIN POINT) + = Presentation Workshop - August 28, 2015

7 LOGOS ETHOS PATHOS The Rhetoric of Presentation Design 8 Your Role: Hero OR MENTOR 9 AUDIENCE NEEDS 1. What are they like? 2. Why are they here? 3. What keeps them up at night? 4. How can you solve their problem? 5. What do you want them to do? 6. How might they resist? 7. How can you best reach them? Presentation Workshop - August 28, 2015

10 How Can You Connect With Them? shared common EXPERIENCES GOALS 11 Address Resistance Comfort Zone Misunderstanding Vulnerabilities Obstacles Fear Politics 12 What Can You Give Them? GUIDANCE TOOLS CONF IDENCE Presentation Workshop - August 28, 2015

13 Brainstorm in Analog # 4 : u l e e # 1 : R R u l BUILD ON POSTPONE & withhold your judgement IDEAS of # 3 : DEAS R u l e t i t y u a n Q ! put forward BY OTHERS counts at this stage, N T Quality # 5 : 2 : l e e # R u R u l every ENCOURAGE WILD person & every IDEA exaggerated ideas has worth = 14 Sticky Planning Process Generate Filter Create Arrange Cluster Ideas Down Messages Messages Collect, create, & Filter down to best Turn topics into Cluster ideas by Order messages record as many as ideas that support messages in topic. by impact. sentences. possible the big idea. 15 Sticky Planning Process Add Supporting Strengthen the Verify Visualize Points Turning Points Contrast Message Each message Ensure you have a Validate content, After structure needs supporting clear beginning, emotional, and is in place, turn evidence slides. middle, and end. delivery contrast. words into pictures. Presentation Workshop - August 28, 2015

16 17 PRESENTATION SPARKLINE 18 creating STAR moments Presentation Workshop - August 28, 2015

19 2. Method - Visual Story 20 Nearly all men can stand adversity, but if you want to test a man’s character, give him power. ^ t n i o p 21 Presentation Workshop - August 28, 2015

22 Then we grow up. 23 use the the RIGHT RIGHT TOOL WAY >75 words 50 words Min words 24 To Project Or Not To Project Presentation Workshop - August 28, 2015

25 Ingredients of a Great Slide 26 • Formal, large venues • Doesn’t influence ambient lighting dark • Doesn’t work for handouts background • Few opportunities for shadows • Objects glow • Informal, smaller venues • Has bright feeling light • Illuminates the room • Works well for handouts background • No opportunity for dramatic lighting or spotlights 27 Presentation Workshop - August 28, 2015

28 Move Gasp... Aside ! DIZZY Look OUT HI! WHOA! REMOVE Barf the clutter Oooohhhh! Ack! I’m too P Ugh! u k e . . . animated! 29 creating meaning with... Element Placement CONTRAST UNITY F LOW PROXIMITY HIERARCHY WHITESPACE 30 Bullet Laws • Protect audience • Use sparingly • Write headlines • Use parallel structure • Avoid sub-bullets • & sub-bullets • & sub-bullets Presentation Workshop - August 28, 2015

31 32 Ideally, one idea PER SLIDE. 33 U s i n g 
 C l i p a r t & I m a g e s Presentation Workshop - August 28, 2015

34 3 R’s of Letting Go Reduce Repeat Record 35 Golden Rule of Present a tions “Never deliver a presentation you wouldn’t want to sit through yourself.” 36 3. Manners - Delivery Presentation Workshop - August 28, 2015

37 RELATIONSHIP AUDIENCE PRESENTER VISUAL AID 38 1/4 for Q&A 3/4 for Presentation 39 CONTRAST the DELIVERY Traditional Nontraditional Hide behind podium * Be free to roam Serious, business tone * Humor and enthusiasm Monotone * Vocal & pace variety Read slides * Minimize slides Minimize disruptions * Plan disruptions Resist live feedback * Embrace interaction Familiarity * Wonder/awe Long-winded rambles * Memorable, sound bites Flawless knowledge * Self-deprecating humanness Presentation Workshop - August 28, 2015

40 Non-Verbal Communication 41 Non-Verbal 85% The Rest 15% 42 don’t be afraid to make EYE CONTACT Presentation Workshop - August 28, 2015

43 STAGE PRESENCE WHAT I FEEL. WHAT I’M DOING. 44 FAMILIARITY via practice 45 Animate your audience … not your slides Presentation Workshop - August 28, 2015

46 be PASSIONATE have FUN 47 there’s nothing like a... Holy Ghost Edge! 48 4. Workshop Presentation Workshop - August 28, 2015

49 Topics #1 Why School Should Be Banned For Good #2 If You Really Got What You Wished For #3 Risking All for Nothing #4 Church: Your Lifeline #5 Learn A Language or Lose A Lucky Break #6 Satan’s Achille’s Heel - Your Hope 50 Sticky Planning Process Generate Filter Create Arrange Cluster Ideas Down Messages Messages Collect, create, & Filter down to best Turn topics into Cluster ideas by Order messages record as many as ideas that support messages in topic. by impact. sentences. possible the big idea. 51 Sticky Planning Process Add Supporting Strengthen the Verify Visualize Points Turning Points Contrast Message Each message Ensure you have a Validate content, After structure needs supporting clear beginning, emotional, and is in place, turn evidence slides. middle, and end. delivery contrast. words into pictures. Presentation Workshop - August 28, 2015