Meeting #3- Surrounding Area and Opportunities Alliant Energy Center Comprehensive Master Plan O V E R S I G H T C O M M I T T E E M a y 1 5 , 2 0 1 7
Existing Area Plans N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
South Madison Neighborhood Plan N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
South Madison Neighborhood Plan N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Imagine Madison (2006 – 2017) N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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John Nolen “Of all the cities in the United States, it appears to me that Madison has the best opportunity to become in the future a city of this type, a model modern American city.” N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
International innovation and technology hub Where is Madison headed? North American Bike Capital convening center growing urban population on the lakes N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
while John Nolen’s 100 year old Model City vision still evolves Capitol East District Downtown Rebirth & Monona Terrace UW Investment It’s time for the next big piece to build a world class city N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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Nolen Centennial Project Task Force – 2011-2012 Tim Metcalfe, President & Co-Owner, Metcalfe’s Market David Mollenhoff, President, Lakeridge LLC Kevin Metcalfe, Vice-President & Co-Owner, Metcalfe’s George Nelson, Executive Vice President, Morgan Murphy Market Media Deb Archer, President & CEO, Madison Convention and Kyle Richmond, District 27 Supervisor, Dane County Visitor's Bureau Government Board of Supervisors Tim Bruer, Alderperson, District 14 Council Member, City Susan Schmitz, President, Downtown Madison, Inc. of Madison Common Council James Tye, Director of Development, Clean Lakes Kaleem Caire, President & CEO, Urban League of Alliance Greater Madison David Wallner, President, City of Madison Parks Greg Dombrowski, President, Johnson Bank Commission Dr. Beth Donley, CEO, Stemina Biomarker Discovery, Inc. Phyllis Wilhelm, Director of Economic Development, Madison Gas & Electric Dr. John J. Magnuson, Director Emeritus of the Center for Limnology, University of Wisconsin – Madison Dr. Kathleen Woit, President, Madison Community Foundation N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Downtown Coliseum a seamless lakefront park Imagine and expo as big as the downtown • Connecting people to the lakes • Spurring economic growth • Invigorating daily living • Inspiring all who come here N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
downtown playground international bike event & activity grounds a place that becomes world-class convening center water & winter sports magnet N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
400 acres of public land 2 miles of lakefront It’s time to capitalize on this underutilizedasset N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
1866 Lakeside House Olin 1911 Chautauqua of the West 1967 Nolen Peters 1855 view from Madison’s south side Wright 2011 N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Imagine an accessible, celebrated lake experience N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
with a lakeside trail N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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an active, inspiring approach to downtown N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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a destination with a world-class view N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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lake access and education N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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a vibrant cultural destination N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Capitol View Amphitheater N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
a living outdoor classroom N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Capitol View Amphitheater N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Conservancy Trail N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
an active place N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
expositions conventions conferences meetings and banquets consumer shows outdoor events concerts Alliant Energy Center and Coliseum N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Downtown playground Sportsplex N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
a safe and unified urban event grounds N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
and a way to connect them all Land bridge N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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Multi-modal Park and Ride N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Law Park Monona Terrace The whole IS greater than the sum of its parts Causeway Crescent Olin Park Quann Fields Willow Island John Nolen Drive Energy/Land/Water Gateway vision Alliant Energy Center N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
This can be to Madison what Grant Park Millennium Park and McCormick Place are to Chicago N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
helping us enhance and attract: World Dairy Expo Other international events Paddle & Portage Ironman N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
and creating a hub for a North American Bike Capital N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Why do this? Transform what it means to live here • Central city growth • Catalyst for significant new • development and tax base Help us keep and attract • world-class events Connect people to the lakes • Take our cool factor to another level • Inspire us to keep our innovative drive • N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Nolen Centennial Project Vision The Nolen Centennial Project will connect, unify and enhance the abundant natural, cultural and recreational assets surrounding John Nolen Drive between the Alliant Energy Center and downtown to create a world-class lakefront park, education and event destination, provide an economic catalyst for the entire community, and reinvigorate a prime entryway to the city. We expect the project to maximize public access to the lakes and public spaces, and to create a recreational and gathering experience that invigorates daily life for residents and inspires all who visit. N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Nolen Subcommittee Overview • Economic Development and Programming • Area wide economic development recommendations • New markets/event opportunities • Physical Planning • Physical master plan guidance • Project design themes • Implementation and Finance • Early phase priorities and funding strategies • Project financing options N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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Nolen Area Economic Opportunity & Impact Analysis N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Nolen A Area E Economic Op Opportunity ty & Impact A Analysis • Purpose - Determine development potential and impact if Nolen Drive/AEC Area is optimized • Development projections and future assessed value • Employment projections • Potential community impacts N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Analysis Area Map N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
Analysis Area Map N v i s i o n i n g COMPREH EHEN ENSI SIVE M MASTER ER PLAN
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