Media for the Free Generation CSE: FLYY May 2020 FSE: 3AT - PowerPoint PPT Presentation

Media for the Free Generation CSE: FLYY May 2020 FSE: 3AT

Forward-Looking Statement This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this presentation. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 2

Executive Summary MediaCentral is consolidating the over 100 million coveted and premium consumers of the 100 urban media publications across North America. Creating the most significant untapped audience of influencers in North America. By migrating these premium readers to Digital formats, MediaCentral will Monetize this massive market through: Events, Social Media, Programmatic Advertising, the use of Influencers and the building of on trend digital publications such as: eSports, Sneaker Culture, ESG, Psychedelics and Cannabis. MediaCentral has: ● Completed 3 rounds of financing totaling C$5.8 million in May and August 2019 and February 2020 ● Launched Canncentral.com: an on trend Digital Cannabis publication in September 2019 ● Completed an RTO in October 2019 ● Purchased NOW Magazine and nowtoronto.com: Toronto’s oldest Alternative Weekly newspaper in November 2019 ● Purchased The Georgia Straight: Vancouver’s oldest urban media publication in February 2020. ● Commenced beta launch of ECentralSports.com; a Digital esports and egaming publication in April 2020 Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 3

Our Plan CONSOLIDATING THE PREMIUM AUDIENCE IN THE DIGITAL MEDIA MARKET Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 4

Investment Highlights Consolidating the fragmented urban media markets to secure 100 million targeted and premium readers ; delivering significant shareholder value and innovation in the $300 billion digital publishing market. MediaCentral: • Reaches 6.5 million highly coveted readers each month • Is the largest publisher of alternative urban media in Canada Developing a suite of high-quality publishing assets, driving interest from the momentum of emerging trends, while remaining unaccountable to regulatory and capital expenditure requirements. Strategic corporate team is composed of publishing, technology and capital markets professionals who together are well-positioned to deliver high-quality content, strategy and substantive value across multiple coveted alternative platforms and channels. Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 5

Company Milestones SUCCESSFUL TRACK RECORD OF RAPID EXECUTION AND NET GROWTH September October March April July August 2019 2019 2019 2019 2019 2019 ● Series B: Seed round of ● Series B round of ● Series A: Seed round ● Initiate ● CannCentral.com ● RTO completed financing $2.0 Million development of financing closes launches of financing $2.3 ● Commencement @$0.05 completed Million@ $0.02 CannCentral.com of trading on CSE ● Beta test begins completed ● RTO announced April December January February November 2020 2019 2020 2020 2019 ● Launch of ● Closed convertible ● Commencement ● Closing of NOW ● Announced Binding ECentralSports debenture for $1.6 Million of trading on FSE Communications Letter of Intent to acquire ● Closed the acquisition of the Inc. acquisition The Georgia Straight Georgia Straight Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 6

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 7

Digital Media Market Overview Digital Ad Spending Worldwide, 2018-2023 In 2019, worldwide digital ad spending will rise by 17.6% to Billions, % change and % of total media ad spending $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market. Advertising revenues from digital video saw the largest rise among all formats — an uptick of 37 percent—catapulting to $16.3 billion in 2018 from $11.9 billion in 2017. Polar estimated that the global ad market will grow from $590 billion this year to $775 billion in 2021, at a rate of 7% year-over-year growth. Digital advertising is expected to be 48% of the market, while mobile represents 78% of that total. By 2023, marketers will allocate more than 50% of their budgets to digital advertising. The Internet is already the single-largest advertising segment, accounting for 40.6% of all ad revenue in 2018. Digital ad spending % change % of total media ad spending Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 8

Targeting the Premium Influencer Segment of the Media Market Alt Weekly NOW The Georgia Cannabis GEN The Target Audiences Newspapes Magazine Straight Users POP Creative (North America) Class (100 Publications) Monthly Readers Monthly Readers 42 43 39 37 38 43 Average/Median Age Median Household Income $71,400 $77,400 $100,000 $66,900 $52K $135,000 Key Cities Toronto Seattle New York New York Vancouver Mississauga Los Angeles Los Angeles Boston Burnaby Hamilton Vancouver San Diego Chicago New Westminister Vaughan Vancouver Toronto Los Angeles North Shore Richmond Richmond Hill Montreal Toronto Houston Oshawa Whitby San Francisco Phoenix New York Pickering Atlanta Chicago Philadelphia Brampton Atlanta Dallas Toronto St. Catherines Dallas Minneapolis San Francisco Austin Seattle Chicago %Holding Creative Class Jobs 39.7% 36.7% 44.9% 40.8% 23.6% 100% (S.T.E.M., Entrepreneurs Education, Media Arts & Entertainment) Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 9

Our Readers 10

Our Brands THE GEORGIA STRAIGHT GIVES MEDIACENTRAL REACH AND INFLUENCE OVER 6.5 MILLION PREMIUM READERS EACH MONTH AS THE LARGEST PUBLISHER OF ALTERNATIVE WEEKLY NEWSPAPERS IN CANADA. About Georgia Straight ● Established: 1967 Established as the news, lifestyle, and entertainment weekly ● 656,000 Weekly Print Circulation in Vancouver for 50 years, the Georgia Straight is an integral ● 425,000 Weekly Digital Circulation part of the active urban West Coast lifestyle with over 1.081 ● “Vancouver’s News & Entertainment Weekly” million readers per week. Every Thursday, the Georgia ● Not a “Daily” or mainstream paper Straight delivers an award-winning editorial package of ● Highest circulation of all free print newspapers in BC ● All content - Digital and Print - is free features, articles, and reviews. ● Digital content is largely undifferentiated from Print content ● Revenue sourced from display advertising, classifieds, sponsored content, Regular weekly coverage includes news, tech, arts, music, inserts, and events fashion, travel, health, cannabis, and food, plus Vancouver’s ● Independently owned & operated since 1967 most comprehensive listings of entertainment activities and ● Anti- establishment alternative to conservative daily papers special events. ● Vocal support for the environment, equal rights, free speech ● Anti-racist, inclusive, and progressive editorial position ● Median household income of $100.0k, of which ~45% have a career in creative job classes Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 11