Maximizing Opportunities in Coffee & Cacao in the Americas (MOCCA)
̶ ̶ ̶ MOCCA at a glance • $36.4 million over 5 years • In support of coffee and cacao market systems • Objectives: Increase productivity Expand trade Facilitate rehabilitation and renovation (R&R)
Why farmers are not investing in R&R? – Lack of access to – Low adoption of finance agronomic, climate – Lack of access to resilient, and R&R affordable and reliable best practices planting material – Underfunded & uncoordinated R&D – Low value trading models that do not reward quality National Commodity Institutions and Regional Platforms not currently fulfilling their potential to strengthen the coffee and cocoa sectors through quality goods, services, and information.
MOCCA Activities Farmer Training Build buyer-seller relationships Augment research and dissemination Strengthen suppliers of genetic material for planting Facilitate access to finance Support trade association service provision Bolster platforms
Partners A2F Strategy R&R fund with SCC Coffee variety breeding, research, large nursery verification Cacao implementer in Cacao Lead Cacao research, Ecuador germplasm funding, quality standards
̶ ̶ ̶ ̶ ̶ ̶ Targets Over 120,000 coffee and cacao farmers, and 1,230 organizations benefitted – 79,100 receiving training – Remainder receiving A2F or accessing high-quality genetic material for planting $64 million in loans facilitated to 29,600 farmers 33 percent productivity gain $21 million leveraged from public and private sectors 950 nursery and clonal garden operators supported 12 NCIs and trade associations supported to improve or expand services that can help farmers better conduct R&R
MOCCA Activities Farmer Training • Facilitate trainings in collaboration with shared value-minded companies • Develop cacao diploma and launch a youth promoter network to augment Cacao Movil trainings • Expand and enhance the existing Cocoa Toolkit and customize the Cacao Movil platform
MOCCA Activities Build buyer-seller relationships • Develop and pilot business models that incentivize quality • Create an enterprise grants fund
MOCCA Activities Augment research and dissemination • Update existing cacao varieties at national and international germplasm collections • Facilitate financial support to international germplasm collections • Increase farmer access to research findings • Develop Cadmium mitigation strategies
MOCCA Activities Strengthen suppliers of genetic material for planting • Conduct a baseline analysis of nurseries, clonal gardens, and potential sources for quality genetic materials • Develop and promote nursery and clonal garden management guides • Strengthen the technical and business management capacity of existing nurseries and clonal gardens • Catalyze the establishment of new nurseries and clonal gardens through private sector linkages.
MOCCA Activities Support trade association service provision • Conduct a capacity assessment for leading NCIs in each target country and develop capacity building plans with key NCIs • Facilitate NCI assessments of farmer cooperatives focusing on their ability to foster improved quality, improve marketing channels, and engage private sector through more transparent business models • Expand Cocoa Flavor Map to Guatemala, Peru, and Ecuador to support marketing efforts • Accelerate the establishment and adoption of cacao quality standards, nationally and regionally • Facilitate Cocoa of Excellence and Chocolate competitions
MOCCA Activities Bolster platforms • Facilitate regional platform meetings • Create an online information sharing platform • Facilitate the formulation of policy proposals for the Latin America cacao sector
We need your support! Here are some ways you can support our efforts: Are you a chocolate manufacturer? Are you a cacao trader? Train farmers to improve their technical Support the maintenance of gene knowledge for assessing cocoa quality banks and cocoa genetic diversity and understanding market needs (Cocoa conservation efforts via Cacaonet Flavor Map, Chocolate and Cocoa Competitions) Do you work in cacao research? Do you represent a bilateral or multilateral institution? Support knowledge transfer and Facilitate access to credit for R&R strengthen local and regional investments and long-term institutions to put applied research financial services for smallholder in the hands of producers and farmers other supply chain actors
Thank you Contact Information Ryan Bathrick, Project Director TechnoServe Email: rbthrick@tns.org Carolina Aguilar, Cacao Director Lutheran World Relief Email: Caguilar@lwr.org
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