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Why is Specialty Coffee Important? • Consumers love coffee Nearly four out of five Americans 18+ drink coffee 56% of consumers drink coffee daily, up vs. 49% in 2004 • Coffee and Specialty Coffee are popular and remain so 24% of the adult population consumed a gourmet coffee beverage on a daily basis in 2010, up vs. 14% in 2009 Foodservice coffee segment is experiencing 10 ‐ 12% annual revenue increases, driven almost exclusively by upscale quality coffee programs and espresso based beverages Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010 972.964.JAVA officeperkscoffee.com
Why is Specialty Coffee Important? • A simple way to increase check average Customers have increasingly come to view coffee and coffee ‐ based beverages as an affordable luxury for which they are willing to pay more A growing number of chain restaurants now view coffee as an important contribution to both increased traffic and profits • Lasting impression of “dining experience” Operators are focusing on the quality of coffee being served because they feel it is the last impression a patron takes with them from their dining experience As a result of actual or perceived up ‐ scaling of coffee program, within casual dining, a correlation was identified between such action and the ordering of desserts, thus increasing the average check size Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010 972.964.JAVA officeperkscoffee.com
Why is Specialty Coffee Important? When specialty coffee is ordered, the percent of all meals / snacks including a dessert increase by a factor of 4+ Menu Importance of Desserts Casual Dining Restaurants - YE Aug 10 Desserts M.I. 31.3 7.2 Total Occasions Occasions including Specialty Coffee 972.964.JAVA officeperkscoffee.com
Tassimo Professional in Foodservice – Why? PROFITABLE! EASY! • Low ‐ cost, high ‐ quality espresso program • On ‐ trend, high ‐ profit opportunity • Add ‐ on to an existing hot beverage program Incremental revenue stream or a high • quality/lower cost alternative to traditional • Intelligent equipment and barcode espresso systems technology ensures consistency and quality • Opportunity to drive increased beverage sales • Core 5 foodservice skus – espresso (caf and (including alcoholic) and dessert sales decaf), cappuccino and latte milk creamers, and hot chocolate Can increase check average and server tips • • Minimal training and maintenance required • POS is available and critical to drive awareness and trial with consumers 972.964.JAVA officeperkscoffee.com
Tassimo Pro Can Help With Key Customer Business Needs • Increase Profits – an incremental, higher ‐ margin beverage item that can be added to an existing beverage program. • Increase Sales – aside from an incremental beverage sale, if managed properly, a program like this can also grow dessert sales 4 times what they currently are. • Retain Customers – some of your customers • Attract New Customers – some customers who are interested in espresso ‐ based may not visit your restaurant because they get a cappuccino elsewhere – once they beverages may seek out other restaurants for their food and beverage needs; making learn they can get one at your restaurant, this available will enhance their experience and at the same time have a great meal and and keep them coming to your restaurant. overall dining experience, you’ll be able to bring in new customers. 972.964.JAVA officeperkscoffee.com
Easy Way to Drive Incremental Profit Espresso Cappuccino Latte Hot Chocolate Mochaccino $0.69 $1.58 $1.58 $0.99 $1.88 Cost to Make an Cost to Make a Cost to Make a Latte Cost to Make a Hot Cost to Make a Mocha Espresso (1 T ‐ Disc) Cappuccino (2 T ‐ Discs) (2 T ‐ Discs) Chocolate (1 T ‐ Disc) (2 T ‐ Discs) $2.95 $4.95 $4.95 $3.95 $4.95 Operator Can Sell For Operator Can Sell For Operator Can Sell For Operator Can Sell For Operator Can Sell For $2.26 or 76% $3.37 or 68% $3.37 or 68% $2.96 or 74% $3.07 or 62% Operator Profit/Serving Operator Profit/Serving Operator Profit/Serving Operator Profit/Serving Operator Profit/Serving * Costs reflect a 20% distributor mark ‐ up. Does not take into consideration syrups and/or other ingredients. 972.964.JAVA officeperkscoffee.com
APPENDIX: The Tassimo Professional System 972.964.JAVA officeperkscoffee.com
Tassimo Professional Is… • Tassimo Professional is a single ‐ serve gourmet hot beverage system system unlike anything in the foodservice industry • With one touch of a button, a delicious cup of espresso, cappuccino, latte, hot chocolate, coffee, or tea is delivered. It’s almost as though there’s a Barista Inside! • Patented technology – equipment and products • On ‐ demand system ensures consistency, quality and no product waste • Intelligent equipment that features several programming/support features • Real espresso, real liquid milk, and real chocolate syrup • Comprehensive training and support programs • Provides an easy, lower cost espresso ‐ based beverage program option that can generate incremental revenue 972.964.JAVA officeperkscoffee.com
…An Operator’s Dream… Tassimo Professional: Quality & Simplicity • The Tassimo equipment footprint is small and compact • Extremely easy to use, no Barista needed…just a T ‐ Disc and a finger • The T ‐ Disc system ensures consistency, quality and no product waste Minimal cleaning needed, just once a day with a T ‐ Disc • • There are 16 product varieties, with a recommended Core 5 • The Core 5 enable you to make espresso, cappuccino, latte, mocha and hot chocolate. Plus with existing bar items, be it syrups and alcohol, the drink combination are endless…be it hot & cold 972.964.JAVA officeperkscoffee.com
How It Works – The Intelligence Within • Scannable T ‐ Discs contain a precise amount of premium ground coffee, tea or chocolate, as well as brewing instructions for the machine • Bar code reader controls water temperature, volume, flow rate and time • Streamlined design requires less space than competing systems • LCD display is user ‐ friendly and provides simple, easy ‐ to ‐ follow instructions • Touch ‐ sensitive start button simplifies the brewing process through one ‐ touch activation • Dual water system gives you the option of either filling • Espresso is brewed on ‐ demand, using technology not the machine manually (4L capacity) or plumbing to a easily duplicated water source • Milk ‐ based beverages such as lattes and cappuccinos • Internal waste bin stows away ejected T ‐ Discs without are brewed using real liquid milk mess • Self ‐ cleaning technology uses steam to automatically • Modular assembly allows easy maintenance access purge brewing components after every drink • Guaranteed reliable with a 12 ‐ month warranty from • Flash heating delivers coffee in about one minute and date of purchase specialty beverages in less than two minutes 972.964.JAVA officeperkscoffee.com
Save Time and Labor vs. Traditional Equipment! • Drink Preparation: • Drink Preparation: • Open the handle and insert the T ‐ Disc • Grind and tamp the beans • Press the button • Brew the espresso • Key Advantages: • Pour and steam/froth the milk • Is the Barista properly trained? • Combine the espresso and the milk Insert the T ‐ Disc and press the button! • Clean the wand and monitor the hopper • Is the milk managed appropriately? • Key Watch ‐ Outs: Real liquid milk, shelf stable for 12 months! • Is the Barista properly trained? • Does the machine work? • Is the milk managed appropriately? With a touch of the button; service via quick support network • Does the machine work? • Has the machine been maintained properly? • Has the machine been maintained properly? Simple steps for daily cleaning • Critical daily cleaning – 20+ minutes 972.964.JAVA officeperkscoffee.com
First ‐ Class Brands Generations of Swedish Suchard Hot Chocolate Since 1706, Twinings has Kings have given our is a rich creamy given tea lovers around coffee their royal seal. sensation of delicious the world unparalleled Gevalia Kaffe is chocolate, brought to pleasure. Delicate tea committed to providing you by one of Europe’s leaves are expertly a unique, super premium oldest confection steeped in the Tassimo coffee experience brands – a pure Professional system indulgence. 972.964.JAVA officeperkscoffee.com
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