IFSAP - April 22, 2010 Marsha P. Giesler
IFSAP - April 22, 2010
IFSAP - April 22, 2010
IFSAP - April 22, 2010
Where Do You Fit in the PIO Picture?
Be Ready to Answer the Basics Be Ready to Answer the Basics Fire Department FAQs Fire Department FAQs � How many square miles does the department protect? � How many members? � Daytime and Nighttime populations? � Information about the chiefs? � What departments provide mutual aid? � Where can people go to make donations? � Contact Information IFSAP - April 22, 2010
What’s a PIO? � Public Information Officer � Public Education � Public Relations � Incident Command � Role not a Rank � Emergency and Non-Emergency � What’s different about a Fire Dept. PIO? � Victim Assistance
What Do You Need? � Someone who represents the department in a good light � Someone who can think on their feet � Back up � Training � Department Policy � Partners � Load and Go Kit � Emergency Contacts
Types of Media Types of Media Print Local City Radio Television PIO Whom do they really want? Websites Social Media IFSAP - April 22, 2010
The Press Release
Press Release Format Press Release Format (Nuts and Bolts – (Nuts and Bolts – The Rest May be Cut!) he Rest May be Cut!) IFSAP - April 22, 2010
Insert Department Logo Here PRESS RELEASE Name of Department Street Address Τοων/ςιλλαγε , State and Zip Code Phone Fax FOR IMMEDIATE RELEASE DATE: Month, Day, Year SUBJECT: Residential (Other) Fire - Address CONTACT: Public Information Officer ___________ ________, (xxx) xxx-xxxx RELEASE: For Immediate Release (Town, State) On Day, Date, Year at XX:XX p.m. the _______________ Fire Department received a 9-1-1 call for a residential fire at (Street Address, Town, State and Zip Code). Upon the fire department’s arrival they encountered a tri-level family residence with an attached garage fully involved and heavy smoke and fire through the roof. Police reported that all occupants had been alerted by working smoke alarms and safely evacuated the home. An initial survey of the fire situation revealed that the fire was confined to the garage, but was spreading to the main structure. The fire broke through the eaves and spread into an attic space in the home. Firefighters set up lines to protect the interior of the house, while additional personnel were deployed to the front of the garage to extinguish the fire. A minor was transported to (Name of hospital) hospital for moderate burn injuries. No other injuries were reported. Property damage (if permission is obtained for release) is estimated at $100,000 and $25,000 for content damage. Due to structural concerns and smoke and fire damage, the family has not been able to return to their home. The cause of the fire is currently under investigation. The ______________Fire Department was assisted at the scene by the following departments: ___________, ____________, ___________, and the ____________Police Department. - ### - IFSAP - April 22, 2010
Telephone and On Scene
Do’s and Don’ts of Working with the Do’s and Don’ts of Working with the Media Media � Understand they have � Say “No comment” a job to do too. “Off the record” � � Provide resources � The Waiting Game � Relax and be nice � Lie � Honor the local media � Give up control � Check with the � Let them play one Investigators! department against � Take good notes another � Avoid acronyms and � Patience really is a jargon virtue � Know when to stop talking! IFSAP - April 22, 2010
Remember: Never get in a *!!#*% match with someone who gets ink delivered by the truckload – They’ll always win!
The Press Conference
Press Conference � What is your role? � Prepare � Press packets and media kits � Greet and sort � Begin with Introductions � The eyes and ears � Q and A at the end � The “Getaway” IFSAP - April 22, 2010
Feel Free to Contact Me! Marsha P. Giesler Downers Grove Fire Department 5420 Main Street Thank You! Downers Grove, IL 60515 mgiesler@downers.us 630.434.5986 IFSAP - April 22, 2010
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