Markets as Fulcrums of Food Systems A community food system is one - PowerPoint PPT Presentation

March 2013 Markets as Fulcrums of Food Systems

A community food system is one in which "food production, processing, distribution and consumption are integrated to enhance the environmental, economic, social and nutritional health of a particular place." From Discovering the Food System: A Primer on Community Food Systems, Cornell University. Adding economic, social, intellectual and natural capital to your communities Farmers Market Coalition’s Triple Bottom Line: Markets benefit vendors, shoppers and the surrounding community

1990s: Main Street 2005+: Public Health 1970: Back-to-land and neighborhood advocates begin to use farmers organize organizers join the markets farmers markets movement

Economic capital: market sales, Main Street sales, vendor-vendor sales, sales per square foot, sales tax collected, jobs created… Goal: Wealth creation in the region.

Social capital = building trust and civic engagement between: vendor-shopper, vendor- vendor, neighbor-neighbor, , generations, rural-urban, market organizer-vendor, market organizer-shopper, market organization-partner organization… Goal: Bridging and bonding

Intellectual capital = Can be measured by recipes given, demos done, fact sheets produced, school tours… Sharing information and learning new things.

Natural capital = Agricultural land expanded, farmers adding products, sustainable methods of harvesting Protecting or reviving foodshed, watershed and green space.

Great markets seek out different indicators and audiences constantly, moving between them to offer new benefits.

Great markets see their place in the context of the larger movement.

Great markets also serve a long period of time, offering support to regional food actors at different times in their “conversion.”

What’s next then? Who’s not here?

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