Case Study Market Research Pharmaceutical Industry
Market Research – Pharmaceutical Industry Objective: To research the USA markets for best performing products in nutraceuticals, cosmetics and dermatology categories. Aim: • Obtain the overview of USA OTC market in nutraceuticals, cosmetics and dermatology. • Determining size of the USA OTC market with respect to Nutraceuticals, cosmetics and dermatology and identifying target countries. • Identify top 2 OTC products that can be manufactured and supplied. • Identify top 3 potential contract manufacturers to manufacture identified OTC products. • Identify top 3 potential distributors in in 3 countries, who would undertake distribution of these OTC products. • Define distribution channels with respect to selected category of OTC products. • Provide an estimate of cost and revenues generated from top 2 OTC products. • Provide broad indicators of the ROI.
Market Research – Pharmaceutical Industry The Work • To Market Research was conducted specifically understand the OTC The to: market in the USA: • To understand the economy, and • The categories under the OTC Requirement business environment of USA. market • To • Growth in the categories. understand the pharmaceutical • Top selling OTC drugs market of USA: Identify top 2 • The growth rate • To identify the top OTC categories: OTC products • The government policies • Identify growth in the market Identify • The threats to the industry • Identify the top selling/used contract • Players in the market molecules in the category. manufacturers • Industry structure • To identify top contract manufacturers in • Market regulations USA for each of the top categories identified. • To identify top international markets for the sale of the identified OTC categories.
Market Research – Pharmaceutical Industry The Work Market Research was conducted to: • To determine the contract manufacturing The • To understand contract cost of OTC drugs in USA. manufacturing in USA. • To research on target markets: Requirement • Supply chain • To compare cost of manufacturing across • Import regulations countries. Specifics of • Duties and taxes • To understand the pharmaceutical supply contract • Price chain in USA. manufacturing • Distributors • To identify regulations for exporting Identify supply • To calculate the cost and time of export pharmaceutical products from USA. chain from USA and import in to target countries. • To determine the profitability of OTC • To calculate the average freight cost by products manufactured in USA target countries for OTC products.
Delivering Excellence. Partnering Success . Goa | Pune | Mumbai
Recommend
More recommend
