B LAXTON C ORPORATION JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET CASHEW MARKET CASHEW MARKET What Consumers are Looking for
CASHEW IMPORT to JAPAN Metric Tons 10,302 10,000 8,000 6,000 4,000 2,000 0 1971 1980 1990 2000 2010 2017
CASHEW IMPORT Metric Tons INDIA VIETNAM OTHERS 10,000 8,000 6,000 4,000 2,000 0 1971 1980 1990 2000 2010 2017
MAJOR DISTRIBUTING CHANNELS • Supermarket & Discount Store • Convenience Stores RETAILERS • Liquor Shops • Premium Nut Boutiques • Premium Nut Boutiques Premium Nut Boutiques Premium Nut Boutiques • Indian & Chinese Restaurants RESTAURANTS • Premium Mediteranian Restaurants • Confectioneries SWEET SHOPS • Chocolatiers – Bean to Bar • Icecream, etc.
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
SPECIALIZED NUT STORE
PREMIUM NUT BOUTIQUES Raw Dry Roasted Dry Roasted Dry Roasted Walnut Jumbo Cashew Almond Hazel Nut $7/100g $6.5/100g $5.3/100g $5.3/100g
PREMIUM NUT BOUTIQUES
Million Hit DIET BOOK Erica Angyal “DIET BIBLE FOR MISS UNIVERSE” When you feel hungry between meals, have some no-salt, dry- roasted nuts.
MARKET BIPOLARIZATION SUPPLIER SIDE CONSUMER SIDE Nut Boutiques Celebrities Premium Health-Conscious HIGH END MARKET HIGH END MARKET Restaurant Restaurant Women with High Women with High Disposable Income Confectioneries Supermarkets + Youth Discount Stores PRICE CONSCIOUS Medium to Low Inexpensive LOW PRICE MARKET Income Restaurants
DIFFERENCE IN RETAILERS AIM & TARGET CLERK CHARACTER Block Sale Less Expertise SUPERMARKET DISCOUNT STORE High Market Share No Specialist Mass Sale No Specialist CONVENIENCE STORE LIQUOR SHOP A Bit Classy Some All-Arounder Professional Recognition PREMIUM Knowledge NUT BOUTIQUE from Celebrities Friendly Attitude
PRICE of MAJOR 3 NUTS ALMOND WALNUT CASHEW $6.00 $5.00 $4.00 $3.00 $2.00 Dec '14 Jun '15 Dec '15 Jun '16 Dec '16 Jun '17 Dec '17
Affordable Price Further Nutritious Research to Health Claim Research to Health Claim Promotions B LAXTON C ORPORATION
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