MARIA LEON
MSC MSC + MIAMI MSC SEASIDE MSC PASSENGERS ANALYSIS PROPOSAL
COMPANY’S GOAL: create a unique and unforgettable experience through the discovery of the world’s cultures. ABOUT: The largest privatedly owned cruise line in Europe and South America. Gianluigi Aponte is the founder, owner and chairman of MSC. The second largest container shipping line in the world. They operate over 465 vessels with many more ships on order. They are one of the youngest fmeets at sea since 1988. The company has grown by 800% since 2004. Cruise vacation in 67 countries around the world. They accept memberships from other cruise lines. MSC supports environmental protection, health and safety.
THE SHIPS The Mediterranean and Caribbean ships sail all year round. Cruises going through Northern Europe, Atlantic Ocean, South America, South Africa, China, The United Arab Emirates, and Sir Bani Yas are only seasonal trips.
SEASIDE CLASS MUSICA CLASS MSC Seaview (2018) MSC Magnifjca (2010) MSC Seaside (2017) MSC Poesia (2008) MSC Orchestra (2007) MSC Musica (2006) MERAVIGLIA CLASS MSC Bellisima (2019) LIRICA CLASS MSC Grandiosa (2019) MSC Meraviglia (2017) MSC Sinfonia (2005) MSC Armonia (2004) FANTASIA CLASS MSC Opera (2004) MSC Lirica (2003) MSC Preziosa (2013) MSC Divina (2012) With new ships to come... MSC Splendida (2009) MSC Fantasia (2008)
MIAMI AS A PORT... Miami is a great year round destination due to its consistent sunny weather and beautiful beaches. The Port of Miami is located on Dodge Island, located between Downtown Miami and South Beach. Miami has plenty of things to offer near the port, like Bayside Marketplace at walking distance and more. AS A DESTINATION... Miami offers various restaurants with different cuisines, nightlife, bars, art, and activities for pre and post cruisers.
Miami is one of the most visited cities in the world and MSC knows. MSC looks to expand their market from Europe to North America. The company picked the “Cruise Capital of the World”, Miami. Miami has more than 4.5 million cruise visitors every year. There are 11 cruise companies sailing from and to Miami with 29 cruise ships.
A ship built for Caribbean cruising. 322,000ft 2 of public spaces for 5,119 guests and 1,482 crew members. 2,066 staterooms and 20 decks, including a 360 o promenade. Miami condo inspired with a mix of art deco The ship was built by Fincantieri, an Italian ship builder. It’s fjrst trip was on December 2017.
ABOUT THE SHIP Length: 1,059ft. Beam: 135ft. The ship provides multiple areas to accommodate Height: 236ft. and entertain their guests such as an art gallery, an emotional photo gallery, the Metropolitan Lifts: 33 theater, a library, the Miami casino, cinema 5D, a Formula 1 simulator, a zipline, an arcade with Speed: 24 knots bowling, and much more .
4 Complimentary restaurants 3 Spas 4 Specialy restaurants 5 Outdoor Bars 2 Fitness areas 13 Bars 12 Boutiques and shops 17 Entertainment Areas 4 Pools 5 Family entertainment areas 2 Aquaparks 6 Entertainment areas for children
THE EXPERIENCES BELLA EXPERIENCE Lowest price staterooms Balcony, ocean view, ocean view with partial view, and interior Fine dining, world class entertainment, recreation,and more FANTASTICA EXPERIENCE Free drink package Suite, balcony, super family, ocean view, and interior Ideally located staterooms and views including The upper decks have easy access to main areas Free room service from 6am-11pm WELLNESS EXPERIENCE Personalized fjtness and health program Shared excursions Health check up Complementary daily fjtness class and drink Free daily laundry service Complementary souvenir photograph AUREA EXPERIENCE Free massages Suite and balcony All inclusive, unlimmited drinks Priority boarding Spa package Private sundeck
STATEROOMS INTERIOR (4 guests max.) 150-301ft 2 OCEAN VIEW (4 guests max.) 182ft 2 A small sitting area, a queen size bed and up to A sitting area, a queen size bed and a sofa 2 pullmans bed E: Bella, Fantastica and Wellness E: Bella, Fantastica and Wellness GRAND SUITE (5 guests max.) 344-527ft 2 + SUITE (4 guests max.) 182-301ft 2 + balcony of balcony of 226ft 2 172ft 2 A balcony, a sitting area, a bathtub, a queen Separate sitting area, a queen size bed and a size bed and a sofa bed sofa bed E: Aurea E: Fantastica and Aurea WELLNESS GRAND SUITE (4 guests max.) 430ft 2 + balcony of 118ft 2 A balcony, a sitting area, a bathtub, a queen size bed, a sofa bed and Technogym Kinesis E: Aurea
BALCONY (4 guests max.) SUITE WITH WHIRPOOL (5 guests max.) 172-296ft 2 + balcony of 96ft 2 301ft 2 + balcony of 75ft 2 A queen size bed, a sofa bed for 2 additional A queen size bed, a seating area, a private guests and a bathtub balcony with whirpool tub and a pullman bed for 2 additional guests E: Bella, Fantastica, Wellness and Aurea E: Aurea SUPER FAMILY (6 guests max.) SUPER FAMILY PLUS (10 guests max.) 344-364ft 2 + balcony 516-546ft 2 + balcony Two connecting staterooms each with a queen Three connecting staterooms each with a size bed, a seating area and a balcony queen size bed, a seating area and a balcony E: Fantastica E: Fantastica
YACHT CLUB “An all inclusive sanctuary of refjnement” A ship within a ship that offers exclusivity and privacy (restaurant, pool, bar, and cabanas). PRIVILEGES: Unlimited drinks and alcoholic beverages Dedicated priority check-in and check-out Butler, concierge, and room service available 24-hours Complimentary access to the Thermal Area in the MSC Aurea Spa Relaxation amenities (including bathrobe and slippers)
INTERIOR (2 guests max.) 226ft 2 DELUXE (5 guests max.) 269ft 2 + balcony of 86ft 2 A queen size bed, a seasting area, butler and A queen size bed, a separate seating area, a concierge service 24/7. private balcony, sofa bed and pullman for 3 aditional guests, and butler and concierge service 24/7. DELUXE (5 guests max.) ROYAL SUITE (4 guests max.) 355ft 2 + balcony of 269ft 2 667ft 2 + balcony of 355ft 2 A queen size bed, a separate seating area, a A queen size bed, a separate living room, a private balcony, sofa bed and pullman for 3 private balcony with whirpool, a sofa bed for 2 more guests, and butler and concierge service aditional guests, and butler and concierge 24/7. service 24/7.
Most of MSC passengers are European, even if MSC Seaside was designed for the American cruiser. Cruise prices can vary anywhere between $500- $1,500 depending on the experience they choose to pay for as well as the stateroom. From then you can add on drink packages and spa packages to suit their desired experience. Active and retired military personnel have a 10% discount. Government employees also receive a 10% discount. Voyagers club members receive 5% + 15% discount + $50 on board credit. Kids 11 and under sail for free as 3 rd and 4 th guests. MSC provides a high staff per guest ratio.
PROGRAM DIAGRAMS KEY Activities in the ship are spread out. Food and leisure areas are a priority on the ship. There is something to do in every deck. Most of the things to do are on the back of the ship
ATRIUM The Atrium is the main area in the ship where people gather. It has beautiful stairs that are lit from the inside out. There are too many refmective surfaces, too much going on for the eye. All the refmectiveness is tiring for the eye. The seating surrounding the stage area is poorly placed as the view to the stage is blocked by the staircase.
MIAMI BEACH POOL This is the most visited pool on the boat and it is always crowded. The way the chairs are laid out makes this place seem like a human ant-farm. The pool is too small for the amount of people who go there. The color of the chairs is boring and nothing like the actual Miami Beach. It lacks the Miami Beach feeling.
EMOTIONAL GALLERY This gallery displays pictures taking during the cruise. It is not welcoming or inviting. Too many patterns and lines going in different directions and of different materials. Lacks seating area to look at the digital images shown on the screen presentations. Needs to be more engaging with the passenger.
SOUTH BEACH POOL This area is crowded at night due to the Garage Club and the bars on each side of the pool. Lacks the colors and feel of South Beach. Should take advantage of the Miami condo facade of the ship. The pool does not resemble the pools in the hotels in South Beach. Should be more inviting as to take some of the cruisers off Miami Beach pool to balance guest fmow.
JUNGLE POOL This area is meant to have a mroe tropical feel. The wallpaper used takes off from the quality of the design. Some of the artifjcial things like the rock statues could be easily replaced with hollowed wood. The artifjcial stone wall could be replaced with a bamboo wall. The plants do not need to be artifjcial, they are not hard to maintain.
SOUTH BEACH Also known as SoBe, located between Biscayne Bay and the Atlantic Ocean. It has gone through numerous natural and artifjcial changes over the years. A popular tourist destination, a living destination for the wealthy and home to the LGBT conmmunity. Several colorful and unique lifeguard towers. Several commercial areas such as Lincoln Road, Ocean Drive, Collins Avenue, and more. Major entertainment destination with night clubs, bars, restaurants, boutiques, and hotels. Architectural revolution brought Art Deco to South Beach. The buildings became like a “concrete jungle”
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