BUSINESS FUTURE PROOF SERIES Making Your Business Accessible Presented by GIOVANNA LEVER & Delivered on behalf of: JACKIE HICKS
LET’S BREAK IT DOWN Today we will discuss: 1. What does accessibility and accessible business mean NOT A NICHE 2. Why it’s important and what’s the SECTOR opportunity for you as a business 3. What does the accessible customer need 4. Who’s doing it well 5. What you can do to be accessible ready
ACCESSIBILITY AND ACCESSIBLE BUSINESS OUR DEFINITION “ Ensuring businesses and the services they provide, infrastructure, public spaces, accommodation, and transport modes are accessible for all, especially for people with disability. ”
WHY IT’S IMPORTANT AND WHAT’S THE OPPORTUNITY FOR YOU AS A BUSINESS
WHY IT’S IMPORTANT TO YOU? WORTH $10.8 billion (and that’s MORE THAN just tourism) . THE 8.2 million overnight trips. INBOUND CHINESE $1.4 billion day trips. MARKET $2.8 billion on inbound travel. (2018). $6.6 billion overnight trips. Image credit: Big Kiss Travel
THE OPPORTUNITY FOR YOU AS A BUSINESS! NEW ● Loyalty CUSTOMERS ● Revenue LOYAL ● Positive word of mouth CUSTOMERS
WHAT DOES THE ACCESSIBLE CUSTOMER NEED
WHAT DOES THE ACCESSIBLE CUSTOMER NEED? THE SAME AS EVERY CUSTOMER … It’s important to think of EXCEPTIONAL accessible customers CUSTOMER beyond their mobility and SERVICE & focus on their ability . EXPERIENCES Image credit: Big Kiss Travel
WHO’S DOING IT WELL
NATIONAL PARKS - TRAIL RIDER
BRIOMETRIX
TRAVEL WITHOUT LIMITS
WHAT CAN YOU DO TO BE ACCESSIBLE FRIENDLY
WHAT CAN YOU DO? ● Consult BUSINESS ● Inspire and Educate ● Collaborate EXPERIENCE ● Promote ● Build COMMUNICATION
ACCESSIBLE BUSINESS CHECKLIST
WHAT YOU CAN DO TODAY! ● ● Plan your retail space with wide Be open to suggestions and consider open areas and keep entryways feedback meaningfully. clear and easy to navigate. ● Stay educated and talk to people ● Mark any corners, steps or edges with disabilities. with high visibility paint, tape or ● Train your staff with disability signage. sensitivity training. ● Keep surfaces and your premise well ● Adding descriptive alternative text maintained. to images can make your content ● Be open to service animals in your accessible. business. ● Include closed captioning in your ● Reduce loud music or background videos. noise in your business. ● Check your website and make sure ● Maintain adequate lighting levels your information is accurate. If you throughout premises. have amenities, services or facilities at your premise - tell people about ● Create an accessible office space by it! looking at your hiring processes.
LET’S RECAP ● It doesn’t have to be scary or daunting, start with small steps and actions. ● Educate yourself, and others. ● Ignorance is not an excuse. ● Encourage others to think about accessibility.
PRESENTATION VIDEO RECORDING SLIDES RESOURCES & TOOLS ACCESSIBLE HOW ACCESSIBLE IS TOURISM YOUR BUSINESS DISCUSSION PAPER CHECKLIST
Q&A
Giovanna Lever Jackie Hicks P - 0412 664 355 P - 0424 001 240 E - giovanna@sparrowly.com E - jackie@sparrowly.com W - sparrowly.com W - sparrowly.com
Webinar Series Recap 1. Marketing Fundamentals 2. Building Your Business Digital Footprint 3. Business Planning Fundamentals 4. Know Your Numbers: Part One 5. Know Your Numbers: Part Two 6. Making Your Business Accessible
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