MAGGIE HENNESSY DIRECTOR PUBLIC SECTOR EXECUTIVE SEARCH AND SOCIAL - PowerPoint PPT Presentation

ENCOURAGING YOUNG PEOPLE INTO THE SECTOR MAGGIE HENNESSY DIRECTOR – PUBLIC SECTOR EXECUTIVE SEARCH AND SOCIAL CARE LEAD PENNA PLC

Social media Primary Secondary

Social Media stats • Social media recruitment has grown 54% in the past 5 years • 25% of jobseekers use social media as their primary tool • 1 in 5 candidates applied for a job they learned about on social media • 73% of companies successfully hired a candidate with social media • Social media offers a 49% improvement in candidate quality over traditional media • 73% of 18-34 year olds found their last job through a social network • 80% of social media access is via mobile • 67% of people who found their most recent job on social media used Facebook to do so

Why Social Media? • You can target the right candidate • Promotes your brand as an employer of choice • Builds an audience • Showcases company culture • Encourages employees to share posts • Attracts active and passive jobseekers • Offers an opportunity for interaction – ask questions, go live • Connects with the right people and organisations • (Almost) free!

CASE STUDY

Penna Presentation title 7

Penna Presentation title 8

Penna Presentation title 9

EMPLOYER BRAND

PENNA PROGRAMMATIC

What is programmatic “It just means media trading is becoming a computer-aided activity. There’s nothing special or confusing about that.”

4 years experience in education 32 years old Reads The Guardian online Holds an MBA Has previously visited the careers site Lives in Oxford Oxford Brookes Alumni Uses an iPhone

Virtual reality • Increasingly popular for use in assessment • Giving candidates opportunity for realistic job profiles • Allowing you to see how candidates will react in a real life situation • Assessing competencies and behaviours rather than skills and experience

Artificial Intelligence • Ability for 24/7 contact with organisation • Can be used to engage and keep candidates warm • Used across social media to answer questions that candidates may have • Keep the community that has been built engaged in the employer