LUGAW by Anj njo Damiles les IN PARTNERSHIP WITH RESURGENT CORPORATION
EXECUTIVE SUMMARY Joseph Roland Beltran Damiles known as Anjo Damiles , is a Filipino actor and commercial model partnering with Resurgent Corporation to give you Lugaw. Lugaw is a food stall that is dedicated to the most-comforting rice meal familiar to all Filipinos – the humble Lugaw. This all time favorite meal can be eaten at anytime of the day. This meal is perfect especially when the weather is cold and rainy. This is topped with lots of garlic, ginger, egg, shredded chicken, and spring onions.
VALUE PROPOSITION Specializes in Lugaw dishes • Perfect for meals any time of the day. • Franchise can be located virtually • anywhere Popular product for all market • segments Affordable business ownership • Strong business, PR & marketing • support.
CART DESIGN FOR PHP 49,999 FRANCHISE PACKAGE (1200mm x 600 mm) COLLAPSABLE KIOSK FOR PHP 24,999 FRANCHISE PACKAGE DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
LICENSE PACKAGE • Brand Value • Marketing and PR • Brand License Kit • Franchise Kit
FRANCHISE PACKAGE ✓ Use of Trade Name and Logo ✓ Cart (2 sqm.) ₱ 24,999 ✓ PR & Marketing Support ✓ Instruction Manual ✓ Notarized Franchise Agreement ✓ After Sales Support
FRANCHISE PACKAGE ✓ Franchise Fee ✓ Use of Trade Name & Logo ✓ Equipment ✓ Initial Inventory ₱ 49,999 ✓ Collapsible Kiosk (1200mm x 600 mm) ✓ Celebrity Factor ✓ PR & Marketing Kit ✓ Business & Training Kit ▪ Franchise Training ▪ Product Training ▪ Inventory Management ✓ Notarized Franchise Agreement ✓ After Sales Support
MARKETING PLAN Lugaw aw will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Lugaw will send out informational newsletters to the target market and interested parties.
PUBLIC RELATIONS PLAN To gain better reach and engagement, Lugaw aw will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
PRODUCTS LUGAW with EGG, Ox Tripe, or CHICKEN Plain Lugaw
PHP 24,999 CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
PHP 49,999 CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
LICENSING REQUIREMENT L E T T E R L I C E N S E E R E S E R V A T I O N F I N A N C I A L O F I N T E N T I N F O R M A T I O N O F A G R E E M E N T S T A T E M E N T S S H E E T
LICENSING PROCESS FLOW 1 2 3 INFORMAL INTERVIEW WITH SUBMISSION OF SETTLEMENT OF LICENSING REVOLUTION MANAGEMENT REQUIREMENTS PACKAGE AND EVALUATION OF REQUIREMENTS 5 4 SALES AND OPERATION DRAFTING AND SIGNING OF ORIENTATION AND AFTER- LICENSING AGREEMENT* SALES SUPPORT *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com
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