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Web Strategy & Development Project Final presentation Ludoriel project for Students Eric Laleve Hugo Bereby Patrcia Henriques Nallin Company contact : Pierre Allard CLE Tutor : Christine Evain Technical tutor : Vincent Tourre Company


  1. Web Strategy & Development Project Final presentation Ludoriel project for Students Eric Lalevée Hugo Bereby Patrícia Henriques Nallin Company contact : Pierre Allard CLE Tutor : Christine Evain Technical tutor : Vincent Tourre

  2. Company presentation • Developed by Uneek – startup created in 2008 • Enterprise social network • 2 main kinds of customers  Companies  Alumni associations • Around 110 000 users

  3. The project • Starting observations from Kosmopolead  Tools not well understood and mastered by users  Text and video tutorials not really followed by users • Solution & project: Ludorial (Tutoriel ludique)  Elaborating a new Kosmopolead discovering experience  2 principles: playful and challenging  Gamification : adapting to the user and its profile

  4. Steps to follow I - State of the art of existing ludorials 1) Finding existing ludorials 2) Selecting best technologies that match Kosmopolead and its users II - Elaborating ludorials for targeted tools & applications

  5. I - State of the art of existing ludorials

  6. Objectives • Inventory of existing ludorials • Most advanced technologies • Ludorial tools adapted to Kosmopolead

  7. Existing ludorials 1) Dropbox • File hosting service • Ludorial  a book  explanatory pictures

  8. Existing ludorials 1) Dropbox • Advantages  simplicity via skeuomorphism  direct pedagogic impact • Drawbacks  lack of detail and precision for complex tools  Disconnection between the ludorial & user experience

  9. Existing ludorials 2) Gmail • Gmail is a free email service provided by Google • Ludorial  Moving explanatory bubbles  New functionalities introducing complementary service

  10. Existing ludorials 2) Gmail • Advantages  flexibility for the user  Connection between explanations and the website  Appropriation of the website space • Drawbacks  Once the tools mastered, remaining bubbles yet  Too much information and tools, user dissipation

  11. Existing ludorials 3) LinkedIn • Business-oriented social networking service • Ludorial  Profile strength • Advantage  Challenging users • Drawback  Risk of neglecting pedagogic content

  12. Existing ludorials 4) Guild Wars 2 • Massively multiplayer online role-playing game • Ludorial  Highlighted help text • Advantage  Very clear and visible • Drawback  Risk of saturation for the user

  13. Selected technologies • Moving explanatory bubbles • Highlighted commented areas • Profile strength to include playful & challenging features

  14. II- Elaborating ludorials for targeted tools & applications

  15. The ludoriel • 2 key elements:  a central page  gathers links to all ludorials for different applications  With user level assessment (beginner, intermediary, advanced)  On line activated ludoriels at first tool loading or on demand

  16. The ludoriel • Each ludoriel has a theoretical level of difficulty Ludoriel Level Home Beginner Agenda Beginner Adding contact Beginner RSS Flux Intermediary Tribune Advanced Messages presentation Beginner Messages folders Intermediary New message Beginner Receiving new invitation Beginner Profile Beginner • user beginner • 50% of ludoriel completion: intermediary • 100% of completion: advanced

  17. Customized sequential diagrams  Sequential diagrams  Giving all steps intervening in the ludorials  Having a clear view of what actors intervene when  Customization  Adding pictures and screenshots  Making the diagrams more interactive

  18. Color code of diagrams

  19. Home ludoriel diagram

  20. Flux RSS ludoriel diagram

  21. Profile ludoriel diagram

  22. Report submitted to Kosmopolead

  23. Conclusion • Achievements • Axis of improvements

  24. Thank you for your attention

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