Web Strategy & Development Project Final presentation Ludoriel project for Students Eric Lalevée Hugo Bereby Patrícia Henriques Nallin Company contact : Pierre Allard CLE Tutor : Christine Evain Technical tutor : Vincent Tourre
Company presentation • Developed by Uneek – startup created in 2008 • Enterprise social network • 2 main kinds of customers Companies Alumni associations • Around 110 000 users
The project • Starting observations from Kosmopolead Tools not well understood and mastered by users Text and video tutorials not really followed by users • Solution & project: Ludorial (Tutoriel ludique) Elaborating a new Kosmopolead discovering experience 2 principles: playful and challenging Gamification : adapting to the user and its profile
Steps to follow I - State of the art of existing ludorials 1) Finding existing ludorials 2) Selecting best technologies that match Kosmopolead and its users II - Elaborating ludorials for targeted tools & applications
I - State of the art of existing ludorials
Objectives • Inventory of existing ludorials • Most advanced technologies • Ludorial tools adapted to Kosmopolead
Existing ludorials 1) Dropbox • File hosting service • Ludorial a book explanatory pictures
Existing ludorials 1) Dropbox • Advantages simplicity via skeuomorphism direct pedagogic impact • Drawbacks lack of detail and precision for complex tools Disconnection between the ludorial & user experience
Existing ludorials 2) Gmail • Gmail is a free email service provided by Google • Ludorial Moving explanatory bubbles New functionalities introducing complementary service
Existing ludorials 2) Gmail • Advantages flexibility for the user Connection between explanations and the website Appropriation of the website space • Drawbacks Once the tools mastered, remaining bubbles yet Too much information and tools, user dissipation
Existing ludorials 3) LinkedIn • Business-oriented social networking service • Ludorial Profile strength • Advantage Challenging users • Drawback Risk of neglecting pedagogic content
Existing ludorials 4) Guild Wars 2 • Massively multiplayer online role-playing game • Ludorial Highlighted help text • Advantage Very clear and visible • Drawback Risk of saturation for the user
Selected technologies • Moving explanatory bubbles • Highlighted commented areas • Profile strength to include playful & challenging features
II- Elaborating ludorials for targeted tools & applications
The ludoriel • 2 key elements: a central page gathers links to all ludorials for different applications With user level assessment (beginner, intermediary, advanced) On line activated ludoriels at first tool loading or on demand
The ludoriel • Each ludoriel has a theoretical level of difficulty Ludoriel Level Home Beginner Agenda Beginner Adding contact Beginner RSS Flux Intermediary Tribune Advanced Messages presentation Beginner Messages folders Intermediary New message Beginner Receiving new invitation Beginner Profile Beginner • user beginner • 50% of ludoriel completion: intermediary • 100% of completion: advanced
Customized sequential diagrams Sequential diagrams Giving all steps intervening in the ludorials Having a clear view of what actors intervene when Customization Adding pictures and screenshots Making the diagrams more interactive
Color code of diagrams
Home ludoriel diagram
Flux RSS ludoriel diagram
Profile ludoriel diagram
Report submitted to Kosmopolead
Conclusion • Achievements • Axis of improvements
Thank you for your attention
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