Long Term Financial Planning+ Clear Concept+ Collaboration= - PowerPoint PPT Presentation

Long Term Financial Planning+ Clear Concept+ Collaboration= Successful Referendum J A N U A RY 1 5 , 2 0 1 9 A O A A N N U A L C O N F E R E N C E

01 INTRODUCTIONS

INTRODUCTIONS DEBRA HAMMOND JOE ILLUMINATE CHRISTINA BROWN CARLOS CAREAGA EXEC. DIRECTOR ASSOC. DIRECTOR, EXEC. DIRECTOR FINANCE DIRECTOR ACCOUNTING & FINANCE USU ASSOCIATED STUDENTS ASSOCIATED STUDENTS USU MATT BOHANNON ANDREW PEREZ VICE PRESIDENT SENIOR ASSOCIATE 3 MODERATOR

02 STEPS FOR SUCCESS

OVERVIEW SUCCESSFUL REFERENDUM TIMELINE Months Prior to Referendum Vote -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 Feasibility study Financial Modeling Finding the Right Firm CFAC Engagement Engagement of Architects Baseline Model CFAC Approval Establish Vision / Project Statement Construction and Operating Expenses Pamphlet / Voter's Guide Marketing Plan Needs Assessment & Due Diligence Fee Sensitivity Analysis CSU Executive Order Marketing Execution Student Focus Groups Target DSCR Required Announcements Student Engagement Interest Rates & Inflation Factors Referendum Timing Campus Engagement Engagement of Chancellor's Office Social Media Student-Led Campaign Process Referendum 5

Feasibility Study KEY CONSIDERATIONS › Firm Engagement › Engagement of Architects Finding the Establishing a Right Firm Vision or Project › Student Focus Groups & Statement Campus-Wide Survey › Gauge Comprehensive Demand for Expanded / Renovated Spaces Needs Assessment & Due Diligence › Develop Potential Project Concepts 6

Financial Modeling KEY CONSIDERATIONS › Determine Construction Costs & Necessary Adjustments in Op Ex Baseline Project Feasibility › Identify Target Debt Service Financial Model Coverage Ratio (DSCR) › Projections of Interest Rates & Inflation Factors › Test Students’ Fee Sensitivity Fee Sensitivity Analysis › Engage Chancellor’s Office 7

CFAC Engagement KEY CONSIDERATIONS › Pamphlet Development / Voter’s Guide CFAC › CFAC Updates of Feasibility CSU Executive Engagement Study & Overall Process Order › Review of CSU Executive Order › Campus Announcements Required Announcements 8

CFAC Approval & Marketing Plan KEY CONSIDERATIONS › Identify Target Referendum Date Student › Provide Final CFAC Update for Engagement Approval › Establish Campaign & Marketing Goals Referendum Timing 9

Marketing Campaign Execution KEY CONSIDERATIONS › Establish Preferred Outreach Efforts Campus Social Media Engagement › Finalize Campaign Timeline › Create Team of Student Ambassadors Student-Led › Assign Campaign Tasks Campaign Process › Execute Campaign 10

SUMMARY SUCCESSFUL REFERENDUM TIMELINE Months Prior to Referendum Vote -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 Feasibility study Financial Modeling Finding the Right Firm CFAC Engagement Engagement of Architects Baseline Model CFAC Approval Establish Vision / Project Statement Construction and Operating Expenses Pamphlet / Voter's Guide Marketing Plan Needs Assessment & Due Diligence Fee Sensitivity Analysis CSU Executive Order Marketing Execution Student Focus Groups Target DSCR Required Announcements Student Engagement Interest Rates & Inflation Factors Referendum Timing Campus Engagement Engagement of Chancellor's Office Social Media Student-Led Campaign Process Referendum 11

Thank you.