CO2 LED , Butch Anthony, Robert Gay and Jack Sanders, Arlington, Virginia Amazon Electric , John David Mooney, Chicago, Illinois Aspire , Warren Langley, Sydney, Australia Empyrean Passage , Dan Corson, West Hollywood, California VISION Over the last several years, the Downtown BIZ has been work- ing in partnership with the City of Winnipeg Planning Depart- ment and Public Works Department, the Winnipeg Arts Council as well as Broadway stakeholders to develop a comprehensive initiative that will result in strengthening the tourism and eco- nomic signifjcance of Broadway. The Vision for the Light-Based Sculpture Project is to commis- sion a series of contemporary, permanent sculptures for Broad- way’s medians over the next fjve to ten years that will transform Broadway into a vibrant corridor of visual enjoyment, engaging both Winnipeggers and visitors in new sights and experiences. The focus on lighting design (including sculptural lighting and street lighting) is considered a key element towards creating a gathering place for a diverse mix of uses on Broadway in years to come. The light-based sculptures will further create a special identity and unique character for Broadway and will place Broadway on the map as a world class destination. In addition to the focus on the lighting and sculpture, enhanc- ing the overall Broadway streetscape must be considered as part of the overall vision. Although not of immediate focus, envisioned are the following enhancements to Broadway: planting, paving, site furniture and more. These future consid- Imagining light-based sculptures on the Broadway medians erations will ensure that the Broadway environment is united LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT with the sculptures and retains its elegant, dignifjed and park- like character. 1
• • • • • • • • Street cars were an important part of Broadway’s landscape over 100 years ago Gathering for the opening of the Broadway artist-designed bike racks in 2008 Broadway is a jewel in the midst of Downtown Winnipeg Broadway’s art bike racks are well liked by local cyclists PROJECT GOALS Creating a new destination for Winnipeg through world class art and lighting Enhancing the pedestrian experience and quality of life for all Elevating and celebrating the historical signifj- cance of Broadway Leading to a formal policy that will maintain the importance of the visual and physical consistency of Broadway Infrastructure investment allowing for the formal- ization of the branding of Broadway for economic development purposes Creating something that is unique to our down- town and perhaps all of Canada Strengthening Broadway as a tourism attraction Recognizing Broadway as the entrance way to the courtyard of Manitoba’s central government power LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT 2 Broadway has the potential to be visually striking day or night
Broadway’s medians already provide seating nodes under the elm trees Lunchtime is busy on Broadway with many food vendors coming out daily Broadway’s medians are peaceful and park-like Broadway’s elm trees are magnifjcent in the fall PARTNERS The members of the project steering committee include: · Manitoba Hydro · Winnipeg Chamber · Assiniboine Credit Union · Manitoba Labour Council, Ash Management · True North Sports & Entertainment Closely spaced boulevard elms create a nice repetition in the streetscape Annual fmower beds have been recently created on Broadway’s medians by the city · City of Winnipeg – PP&D, Public Works, Special Events, Forestry · Winnipeg Art Gallery · Hotel Fort Garry · Manitoba Club · People First HR · Culture Days · University of Winnipeg · Forks North Portage · Coalition to Save the Elms · Winnipeg Arts Council · Downtown Winnipeg BIZ SITE CONTEXT The light-based sculptures will be sited on the Broadway medi- ans between Osborne St. and Main St. The inaugural sculpture will be located on the median between Fort St. and Garry St. LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT Other priority sculpture locations are shown on the map (left). 3
• • • • • • Bill Pechet & Stephanie Robb, False Creek Energy Centre, Vancouver, B.C. The Verdant Walk , Peter North & Allisa North, Cleveland, Ohio Disco Ball , Michel de Broin, Nuit Blanche 2008, Paris, France Ghost Ship , Rigga, Portland, Oregon LIGHT-BASED SCULPTURES After explorations of Broadway tree lighting in 2010-2011 did not produce the WOW efgect anticipated, the Broadway Steering Committee has arrived at an alternative approach to providing lighting design to Broadway’s environment through light-based median sculptures. This new approach will see world class, light-based sculp- tures take shape on Broadway, challenging the way light is brought in to the urban landscape. Key aspects of the project include: A national design competition open to professional in- ternational artists (or artist-led teams) will be run yearly, starting in the summer-fall of 2013. This competition will be managed by the Winnipeg Arts Council and the Downtown Winnipeg BIZ. Up to ten sculptures will be selected, created and in- stalled over the next fjve to ten years. Size and design of each piece will be site-specifjc. Focal point of sculptures will be the capacity to be illu- minated to create an atmosphere of light on Broadway. Sculptures will be permanent and will create interest day and night throughout all four seasons. Imagining light-based sculptures on the Broadway medians LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT 4
light standard precedent light standard precedent light standard precedent LIGHT POLE OPTIONS The way Broadway is lit is a fundamental issue in the context of INSTALL NEW ROAD LIGHTS WHICH INCLUDE the median sculpture initiative. The approach considered most PEDESTRIAN & BUILDING LIGHTING appropriate is that of providing both horizontal lighting of Broad- way as well as low luminance lantern for pedestrians. This mode of a. Install new light standards which meet roadway lighting criteria, lighting allows for turning on much less light to be able to empha- providing reduced wattage as compared to current roadway light size the sculptures (and other elements such as architecture) in a standards. dramatic way. b. Choose a difgerence source for Broadway, such as the preferred The following lighting options are presented for consideration to- Ceramic Metal Halide source, High CRI, 3000K- 4000K lamp. This wards creating a safer, more aesthetic, more balanced atmosphere would create a sense of arrival and improve visibility and overall of light on Broadway, which will allow the light-based sculptures to appearance of the area. become the focal point of the area. c. Install new light standards which include additional arms, for pedestrian and building level lighting. d. Colours, material, and design of new light standards to be com- patible with other site furniture as well as the character of Broad- way as a whole. A modern, elegant & timeless form is suggested. light standard precedent LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT 5
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