LEVERAGING USER GENERATED CONTENTS
ABOUT US
WHO ARE WE? Our growing talent community spreads across 25 cities, speaking 11 languages.
WHERE ARE WE? San Francisco Taipei Guam Xiamen USA Taiwan USA China In 2010, Talent Basket In 2012, we opened our In 2014, we opened a wholly In 2018, we established our founded in San Francisco, formal Taiwan branch owned subsidiary in Guam with wholly owned subsidiary in California. office. a satellite office. China.
WHAT WE DO? GROWTH We empower global destinations, lifestyle brands, and tourism workforce to grow, learn, and innovate. LEARNING INNOVATION
OUR WORKS
TABLE OF CONTENTS q Overview q Trends q Case Studies
What is UGC Any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.
UGC Trends Survey data from 1,590 consumers and 150 B2C marketers
UGC Trends
UGC Trends Consumers increasingly look to social proof for travel inspiration & validation
UGC Trends
UGC marketing process
Case Study Highlight the destination to encourage UGC
Case Study An Instagram UGC travel agency
VisitScotland Opens The World’s First Instagram Travel Agency
Case Study Animals can do UGC too #sheepwithview
Case Study Tight in UGC with a cause
Case Study A truly viral UGC activation
THANK YOU info@talentbasket.com
Today’s discussion • What is UGC Data / trends • https://stackla.com/resources/reports/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age/ • https://www.simplevieweurope.com/blog/read/2019/04/how-user-generated-content-ugc-has-transformed-travel-b106 • https://academy.getcraft.com/blog/if-youre-a-travel-brand-having-user-generated-content-is-a-must • UGC strategy • Use cases / Case Study • Instagram Travel Agency https://www.socialmediatoday.com/news/6-user-generated-content-campaigns-which-inspired-audiences-and-drove- • resu/523211/ Instagrammable spots / HK Case Study - https://www.info.gov.hk/gia/general/201803/21/P2018032100385.htm • Integrate with causes / Share your ear by Disney - https://www.youtube.com/watch?v=ulHY7D66-fg • Not just by human / Norway Sheep https://bigseventravel.com/2019/01/15-brilliant-travel-marketing-campaigns/ • It’s on US https://mekanism.com/case-studies/case-the-white-house-its-on-us2 •
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