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Presenting a live 90-minute webinar with interactive Q&A Leveraging Demand Letters to Obtain High Settlements in Auto Accident Cases WEDNESDAY, JANUARY 4, 2017 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific


  1. Presenting a live 90-minute webinar with interactive Q&A Leveraging Demand Letters to Obtain High Settlements in Auto Accident Cases WEDNESDAY, JANUARY 4, 2017 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific Today’s faculty features: Benjamin A. Crane, Principal, Coplan & Crane , Oak Park, Ill. Fred Pritzker, Founder and President, Pritzker Hageman , Minneapolis The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10 .

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  5. Leveraging Demand Letters to Obtain High Settlements in Auto Accident Cases By Fred Pritzker, Esq. fhp@pritzkerlaw.com

  6. Introduction • Purpose of a well-crafted demand: – Why case merits value ascribed to it – Demonstrate your expertise – Educate yourself about case strengths and weaknesses – Identify trial themes and “rules of the road”

  7. Evidentiary Considerations • FRE Rule 408. Compromise Offers and Negotiations • “Pursuant to FRE Rule 408, this is an offer of compromise and is not intended to be admissible in any court proceeding.”

  8. Strategic Considerations • Whether to even submit demand • Timing of demand • Whether you have enough information to issue demand

  9. Strategic Considerations • Mode of conveyance – Why does it have to be written? – Presentation apps: https://zapier.com/blog/best- powerpoint-alternatives/

  10. Strategic Considerations • Level of Detail – Brief: “I don’t want to give away too much information” – Detailed: A pitcher with a 100 mph fastball

  11. Amount of Demand • High but accurate case valuation • “Anchoring” demand amount – Settlement and verdict reports – Results you obtained in similar cases

  12. Threats and Promises • Withdrawal of demand • Put case in suit • Bad faith • Refusal to negotiate • Length of time for demand response

  13. Anticipating Responses • Disclosure/discussion of weak points • Providing unfavorable records (e.g. priors)

  14. Use of Jury Instructions • Helps to frame positive and negative issues in your case • Helps to organize flow of the demand

  15. Elements of a well-drafted demand 1. Summary of the case and establishment of theme(s) and key issues 2. Introduce and humanize your client and contrast former and current condition Use strong ng visual l imagery! ery!

  16. Elements of a well-drafted demand 3. Fault of the defendant(s) – Anchoring: police report, statutes, regulations, drivers manual, company rules Be visual: show, don’t just tell! tell!

  17. Elements of a well-drafted demand 4. injuries and treatment – Use anything to make graphic, visceral – trigger an emotional response! • E.g. Not an “amputation”

  18. Elements of a well-drafted demand

  19. Elements of a well-drafted demand • injuries and treatment ( con’t ) – Use of x-rays, MRIs, Google images – Importance of using visuals to show operations and procedures – E.g. http://www.understandspinesurgery.com/ Videos/Watch/Decompressive-Lumbar- Laminectomy – Importance of Medline journal articles

  20. Elements of a well-drafted demand • injuries and treatment ( con’t ) – Conveying pain and suffering • Orders for narcotics • Report of pain specialist • Journal articles • Survivor network, similar stories

  21. Long-Term Effects and Quality of Life • Anchoring: Health lth-relat related ed quality ity of life 3 years rs after r moderate rate to severe re traumatic umatic brain injury: ry: a prospective spective cohort rt study. y. Grauwmeijer E 1 , Heijenbrok-Kal MH 2 , Ribbers GM 2 .

  22. Thank You Contact information: Fr Fred ed Pr Prit itzk zker er h 7 th th St 45 45 So Sout uth St., ., Su Suit ite e 29 2950 50 Mi Minn nnea eapoli polis, s, MN MN 55 5540 402 612 612-338 338-0202 0202 fh fhp@ p@pr pritzkerlaw.com itzkerlaw.com

  23. LEVERAGING DEMAND LETTERS TO OBTAIN HIGH SETTLEMENTS IN AUTO CASES BEN CRANE

  24. Y OU MUST PLAN !  Plan to make the client happy.  Plan to maximize leverage  Plan for when the check arrives

  25. P LANNING TO ESTABLISH LEVERAGE WITH YOUR DEMAND  Who?  What?  How?  Where?  When?

  26. U PON WHO ARE YOU EXERTING LEVERAGE ?  Insurer  Insured  Excess Carrier  Lienholders and subrocarriers  Opposing counsel  Client

  27. W HAT DO YOU NEED TO EXERT LEVERAGE ?  The Policy Limits  Medical Records  Medical Bills  Liens/ Subro’s  Photos/google overhead  Crash Report  Complaint  Written Discovery

  28. W HEN ARE YOU EXERTING LEVERAGE ?  Pre-suit: After Maximum medical improvement  After plaintiff’s deposition  After treating physicians  Mediation  Arbitration  Trial

  29. H OW ARE YOU EXERTING LEVERAGE ?  Demand Package  All they need  Make it easy for them.  Medical literature/illustrations  Verdict and Settlement Reporter

  30. H OW ARE YOU EXERTING LEVERAGE ?  Demand letter  Confirmation of policy limits  Permanency  Future Care  Damages Law  Liability Law  Bad Faith Law  Your record.

  31. W HERE ARE YOU GOING TO EXERT L EVERAGE  Arm’s length  Mediation  Settlement Conference  Arbitration  Trial

  32. S ETTLEMENT S PREADSHEET

  33. T HANK Y OU Benjamin A. Crane Coplan & Crane 1111 Westgate St. Oak Park, IL 60301 Phone: 800-394-6002 bcrane@coplancrane.com

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