Letting the lunatics take over the asylum. Insights & Ideas - PowerPoint PPT Presentation

INSTANT GRASS //// RE-INVENTING MANAGEMENT DATE : 2010 Letting the lunatics take over the asylum. Insights & Ideas

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 4th largest population? ?

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Average age? 36 yrs 22 yrs 40 yrs 18 yrs 15 yrs 44 yrs

INSTANT GRASS WHAT WE DO Consumer-driven marketing solutions We collaborate with carefully selected networks of connected early adopters (Grasses) to solve business problems. INSIGHT & RESEARCH + INNOVATION & NPD + WORD OF MOUTH

INSTANT GRASS AN EARLY WARNING SYSTEM By understanding the trends and behavior amongst the ‘early adopters’, we can anticipate what will move through into mainstream volume segments. 34% Early 34% Late Majority Majority 13.5% Early Adopters 16% Laggards Time of adoption 2.5% Innovators

INSTANT GRASS OUR CLIENTS

INSTANT GRASS THE GRASSES - Early adopters, aged 18-35 yrs - Highly networked within their social groups - Compulsive, inquisitive collectors of information - Informed & opinionated on a variety of ‘tribes’ and topics - 100 active in each market; thousands of `Sleepers`

INSTANT GRASS THE AGE OF THE PROSUMER “For the first time, the consumer is boss, which is fascinating, frightening, scary and terrifying. Because everything we used to know, everything we used to do, will no longer work.” Kevin Roberts, CEO Saatchi & Saatchi.

Companies can no longer dictate. They must collaborate.

Generation X Baby Boomers Generation Y Digital Generation (Digi Gen) Gen Y Digi-Gen

Each generation has a technology that is synonymous

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 ‘ Technology is only when people were born before it was invented’ Alan Kay

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Assimilate vs Accommodate

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 “Asking for my thoughts on the internet is like asking me my opinion on toasters” Grass JHB 17

“I don � t know what the fuss is all about. Its just like air. Isn't it?” CT Grass 23

Who are these lunatics..?? “They have no sense of shame. They have no sense of privacy. They are show-offs, fame whores, pornographic little loons who post their diaries, their phone numbers, their stupid poetry—for God’s sake, their dirty photos!—online. They have virtual friends instead of real ones. They talk in illiterate instant messages. They are interested only in attention—and yet they have zero attention span, flitting like hummingbirds from one virtual stage to another.” Emily Nussbaum – New York Times

“They are socially inept.” “Its possible that I can be talking to my friends whilst on my Mac and on MXIT all whilst listening to YFM”

!"#$%&'($)*+ “I � ll support artists, especially local ones, but I wont support giant labels”

!"#$%&*$),&'-#./01#2$3.-&*.4$'+ “Who are you in your real life? You are the same on the net, on your mobile, and even in the scale of your desktop mess” Moscow Grass 22

!5('&)**&)607(&(#$89+& “Its really nice having the world of information at my fingertips. And being able to share what I know with the world.”

INSTANT GRASS 10 KEY DRIVERS SELF-NAVIGATION GRAVANITY (Graffiti + Vanity) CUSTOMIZATION FOMO (Fear Of Missing Out) LIFE BADGING MOBILITY KNOWLEDGE (Life not Academic) SPEED SOCIAL STATUS COMMUNITY

IMPLICATIONS FOR MANAGEMENT PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Career planning = How many?

IMPLICATIONS FOR MANAGEMENT PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Loyalty to ideas not organisations.

IMPLICATIONS FOR MANAGEMENT PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Long service = 5 years.

OUR PRINCIPLES PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Autonomy. Mastery. Purpose. (DAN PINK - TED)

OUR ORGANOGRAM INSTANT GRASS DATE : 2010

INSTANT GRASS THE GREENHOUSE Our management system

TRADITIONAL MANAGEMENT PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Top-down Permission Management

OUR APPROACH PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Coaching Evangelism Supportive Leadership

OUR MANTRA PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 Ask forgiveness, not permission.

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 The left brain can be automated or outsourced. The right brain must be nurtured.

INSTANT GRASS PROJECT: RE-INVENTING MANAGEMENT DATE :20 MAY 2010 “ Without order, planning, predictability, central control, accountancy, obedience, discipline, - without these, nothing fruitful can happen, because everything disintegrates. And yet, without the magnanimity of disorder, happy abandon, the entrepreneurship of venturing into the unknown and incalculable, without the risk and the gamble, the creative imagination rushing in where bureaucratic angels fear to tread - without this, life is a mockery and a disgrace.” EF Shumacher: ‘Small is beautiful’

“Somewhere outside of your organization, groups of people are already doing things differently and better. To create lasting change, find these areas of positive deviance and fan the flames .” —Richard Tanner Pascale & Jerry Sternin, “Your Company � s Secret Change Agents,” HBR

THANKS www.instantgrass.com www.thevenusnetworks.com