Lessons from 2,715 Links
The Authority SEO Pillar
Links as a Ranking Factor
Penguin 4.0
How Links Help Websites
Link Juice
Domain & Page Authority • General domain authority • The strength of the domain as a whole • Individual page authority • The strength of individual pages on the site
Getting a Link Feels Fantastic
Link Building Steps • Identify a linkable asset and build a campaign ideation
Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch
Link Building Steps • Craft a damn good pitch o Introduce yourself o Identify the page you want a link on o Explain why the webmaster should add the link (hint: it is valuable for their readers) o Provide the URL and say thanks
Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages
Link Building Steps • Prospect for target pages o Google’s Advanced Search Operators o Scrapebox o MozBar o Other third party tools
Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages • Find the right person to email
S.E.P. Technology (Somebody else’s problem)
Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages • Find the right person to email • Email and Follow-up!
Lessons from 2,715 Links
Lessons from 2,715 Links
Broken Backlinks • Finding broken backlinks and reaching out to get them fixed o Can be either on your site or your competition • Ahrefs, Moz, SEMrush, Majestic, & others all have tools for this
Broken Backlinks – Conversion Rates
Pitching as a Resource • Finding resource pages (or blogs) and ask to be added o This should be a relevant but not competing page. • Google’s Advanced Search Operators
Pitching as a Resource - Conversion Rates
Pitching as a Resource - Pitch
Pitching as a Resource – Pitch #2
HARO – Helpareporter.com • Pitch a quote to a writer using HARO or Profnet • Needs to be a “sound bite” that the reporter can use • Not promotional. Focus on general but unique tips • Follow the debate format • Claim (Tip) • Warrant (Why tip works) • Impact (How it will help the reader)
HARO - Conversion Rates
HARO - Pitch
Other Tactics
Organizational Discount - Conversion Rates
Image Reclamation - Conversion Rates
Guest Posting - Conversion Rates
Thank You!
Questions?
Inseev Interactive 2204 Garnet Ste 100 San Diego, CA 92109 P: 858-272-2233 E: info@inseev.com www.inseev.com
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