Laurel Hill Presentation Imagine a place where the simple life is the way of life… True happiness is enjoying the company of your family and friends…. Sharing the fun pleasures of great healthy food…. Welcome to Laurel Hill.
About Laurel Hill Since 1965, we have been providing our Laurel Hill products to leading retailers throughout the Northeast. Today, over 40 years later, Laurel Hill has continued to expand our product selections and we now supply our Laurel Hill products to passionate food lovers around the country. We are real people, not a faceless corporate group trying to build the next food empire. We are a family business that spans 3 generations that holds true to the values we were raised on. We believe good food is meant to be enjoyed and shared (although it's okay to keep the last of the bag to yourself...) We are passionate about food and have poured that passion into every detail of creating our Laurel Hill products. 1
Product Range Laurel Hill is a go to brand to differentiate your store as well as drive excitement and value for your customers Salty Snacks Cider Olive Oil Vegetables Salsa Olives
Laurel Hill Tortilla Chips Low Fat/High Fiber: 7g in Fat /7-11%RDA in Fiber All Natural, No Preservatives Kosher Certified Certified Gluten Free Whole Grain No Trans-Fats Built to Snack: Rectangle Shape = Easy Dipping 4
Tortilla Chips Flavor Profiles & Ranking • We blend a hearty multi grain mix of brown rice, quinoa, chia, sesame and flax seeds with premium stone ground yellow corn 1 • This added a nuttiness &richness to the chip that you will taste! • 10% of your RDA of dietary fiber per serving — bonus! • We became fascinated with re-creating an authentic sea salt and lime chip that is made in Southern California. • You will taste the lime first, then a sprinkle of sea salt and at the end 2 catch a hint of tamari (aged soy sauce — gluten free). • Great with a cold cerveza, aqua fresca or any of your favorite beverages • “Wow I never thought of that before, but this is amazing!” • The flavor comes from the combination of hearty pumpkin puree, 3 nutty roasted pumpkin seeds, and a dash of sweetness from our secret spice blend. • Admit it - - we all love Nacho Cheese Chips. The problem is most are full of artificial ingredients, loaded with sodium and when eaten you get this neon film of cheese on your fingers. 4 • UNTIL NOW! We call it “Real Cheese Without the Mess” • Lower in sodium and of course all natural! 5 5
Competitive Summary Brand Package All Natural & Baked in Special Clearly Focus on Gluten Free Flavor Shape differentiated Natural Chip for packaging per Channel & Easy flavor grabs Leading Dipping consumers eye Retailers Laurel Hill Tortilla Chips Food Should Taste Good Garden of Eatin Green Mountain Gringo Kettle Tia’s 6
Welcome to… Laurel Hill Kettle Cooked Potato Chips Regular 40% Reduced Fat 6 top selling varieties available in two segments: All Natural, No Preservatives, Kosher Certified Sea Salt, Sea Salt & Vinegar, and Jalapeño; GMO Free, No Trans-Fats, Gluten Free 40% RF Sea Salt, 40% RF Cracked Black Cooked using Sunflower, Safflower, Canola Oil; Pepper, 40% RF Barbeque; primary oil mid-oleic Sunflower oil Partner to 2 new flavors: flagship Laurel Hill Tortilla Chip 40% RF Dill Pickle; 40% RF Sweet Chili Natural, Specialty, Alternative channel focus Assortment includes top selling and unique flavors Kettle cooked potato chips made in small batches with unsurpassed quality and taste 7 7
Competitive Summary Brand Package All Natural & 40% Clearly National Focus on Gluten Free Reduced differentiated Opportunity Natural Fat packaging per Channel & flavor grabs Leading consumers eye Retailers Laurel Hill Potato Chips Kettle Chips Boulder Chips Deep River Lay ’s 8 8
Laurel Hill Pretzel Chips Naturally Thin; Healthy, Baked Goodness – 5 Great Tasting SKUs: Certified GMO Free Sea Salt – A pinch of all natural sea salt No Trans-Fats Honey Multigrain- Sweet & Wholesome Everything - Sesame, poppy, onion & garlic No Saturated Fat Smoke Sea Salt & Garlic – Unique flavor delivered with smoked salt and fresh garlic Habanero Sea Salt – High heat habanero flavored sea salt Comparing to leading national brand: Better Value - 20% larger (7.5 oz vs 6 oz) 91 chips vs 66 crisps Baked Better Nutritionals: 1/3 less Sodium /serving - 220mg vs 330 mg (Sea Salt) with All Natural & Kosher Certified 2g of fat or less 9 per serving
Why Laurel Hill? Growing successful brand in home market: Northeast retail value and market share up year over year Differentiate your store and drive excitement and value for consumers Drives growth and innovation in your category sets Assortments include top selling and unique flavor profiles On-trend healthy food focus; ever evolving brand Oh, my – I love these chips! Back when I lived in New England I tried them and could not get enough…My favorite flavor is Sea Salt & Lime. So Good! Brendan, Boston, MA I’ve had other multi grain chips before – but these are definitely #1 in my book. I’ve never sent this type of email to a company before, but your chips were SO TASTY, I had to send you a message! Janet, Concord, MA 4
National Media “The Cheese doesn’t stay on your fingers like “Brilliant” the competitors” - Good Morning America 5
Recommend
More recommend