Braz azil il Re Repr present esentation ation And nd Mar arketing eting For r Gre reater ater Ft. t. Lau aude derda dale le Conv nvent entio ion n an and d Visit itors s Bur ureau au (In Inclu ludi ding ng Sout uth h Ameri erica a an and C d Car aribb bbean) ean) RFP No. GEN2116909P1 1
PRA Gl PR A Globa obal WE HAVE SERVED OVER 180+ CO COMPANIES NIES IN IN 5 57 CO COUNTRIE TRIES Represents Office Location 2
PRA’s Relevant Experience & Network South America/Caribbean Organizations • GGI (Latin American regional alliance) Management Consultants • Partners Through-Out Region Associao Commercial de Sao • Paolo Aduaneiras • Midic- Governmental • • Claves-Argentina SEBRAE • • APEX- Brazil Consulates and Chambers for • most South American Countries. 3
Ec Economic nomic Devel evelopm opment ent Out utcom comes es Trade/Investment Missions 46 Trade Service Clients 60 Total Delegates 9 Distributor Searches 76 Business Meetings 8 Confirmed Deals 15 Investment Projects Meeting Examples China Eastern Conagra • • • China Airlines • Sukup EVA Air ACT Inc. • • China Postal • Kness • LGI • TaoYuan Airport • Jolly Time • 4
PRA Gl PR A Globa obal SPANNI NING NG TH THE E GLOBE. E. DRIV IVIN ING G GROW ROWTH. TH. Global markets are the new frontier for attracting tourism to your county. PRA’s mission is to drive growth and revenue by establishing your county in new, We are first & vibrant markets. foremost Business We drive growth by providing a full suite Developers.” of in-county business development services to help capitalize on dynamic, high-growth markets. What makes PRA unique is our ability to establish and promote county representation in- county, on your behalf, until you are ready to ‘fly free.’ 5
PR PRA Pr A Prese senc nce Infrastructure • Brazil Operating Entity • Trading & Services Company • Unlimited Import/Export License • Office in Aclimacao, Sao Paulo • Portuguese, Spanish, French, English • Alliance Network and Variable Contractors Across Region Core Capabilities • Market Analysis • Sales and Distribution Execution • Supply Chain Optimization • Entity Setup, Launch, Back Office Support • Acquisition and JV Identification and Due Diligence 6
PR PRA Br A Brow owar ard/ d/For Fort Lauder auderda dale le Team am 7
PR PRA Pr A Project ject Under nderst stan anding ding Greater Together: Destination Meets Personalization Fort Lauderdale is at the beginning of transitioning their brand to broaden its appeal to include a greater cross section of demographics. Strategic priorities that PRA Global’s South America/Caribbean Representation will contribute to are: 1. Tourism Sales – International Sales (Increase Room Production) 2. Convention & Group Sales – Grow target industries (Pharma, Aviation) 3. Multicultural Development – Promote Diversity Destination (LGBTQ Community) 4. Advertising – Advise on key placements in trade publications and other outlets Examples: Revista Eventos; Aprendiz Deviajante, Brazil USA Magazine − 5. Social Media - Ties with Latin America influencers. Expand engagement in local language − Maintain and Monitor Local Social Media Accounts − 8
PR PRA Pr A Project ject Under nderst stan anding ding Greater Together: A preferred warm weather USA location for international vacation and meeting destination! It is the responsibility of the selected vendor to push forward proactively to accomplish the GFLCVB growth goals. Under 3 Categories: Promotions/Direct Sales 1. Marketing 2. Public Relations 3. Key Base Data/Metrics: 8.6 Million International Passengers (20% increase) • Top South America Source Cities for Hotel Customers • #25 Bogota #37 Sao Paulo #38 Peru International Hotel Stays 7% of total • Brazil 9% Colombia 7% 9
PR PRA App A Approach oach Broward County Is our first and only priority for destination marketing Assessment Monitoring & Reporting 10 10
PR PRA Pr A Prioriti orities es % of Activity by Category Time and effort spent on tasks will be based on the results of our assessment to ensure that 10 our targets are the most effective 10 We will focus on tasks that result in cornerstone activities (i.e. 10 drive higher sales volumes and visitor traffic) and that target the right audiences as 70 determined by our initial and ongoing assessments. Sales Promotion Marketing Public Relations 11 11
PR PRA Me A Metric rics s / Goals als Activity, Activity, Activity Short Term Metrics: Long-Term / Annual Metrics: #Sales Calls 20% Increase in International 1. 1. Visitors Airline Calls/Meetings − OTA Calls /Meetings # of Business or Conference − 2. Meetings Booked Tour Operator & Agency − Trade Shows / Events # Direct Flights in Discussion 2. 3. # Attended − Brazil increase from 9% to 12% 4. 20 Qualified Sales Leads Added to − of international visitors CRM # of in-bound delegations from 5. Social Media Metrics 3. target regions Increase traffic to GFLCVB web − Increase Sao Paolo and Bogota 6. assets from Social Referrals to top 20 source city Increase Google Search Metrics in − key geographies 12 12
PR PRA Bu A Budget dget B roward C ounty G F L C V B R epres entation S outh A meric a P R A A nnual F ees and C arribean Human Resources Nidi Andrea de Cruz Dori Silva Borges Leticia Ellen Soares Alex Aime Molly Grimes SubTotal, Figure for #1 $80,000 Program Expenses & Costs Promotional Material Trade Show/Event Registrations Trade Show Expenses Client Entertainment Office & Administrative Expenses FAM Tours Training SubTotal $50,000 Travel Expenses Airfare (# of flights) Lodging (# of nights) Per Diem (# of days) Ground Transport (# of days) SubTotal $20,000 P er Month $12,500 T otal A nnual C ontrac t A mount $150,000 13 13
The he PR PRA Di A Differenc ference A cross functional team of international business Access ess development specialists at your disposal The ability to selectively enter multiple markets Cost t Effect ective ive without major up-front investment or commitment A single point of contact to coordinate and manage all Effici cien ent your in-country services and operations on your behalf Support that is phased according to your time-scale Contr ntrolle olled and objectives Custom business development programs, support and Fle lexibl ible services tailored to your unique needs. 14 14
Q&A A Sl Slide de Derek Begue • mobile: 231-730-2567 • dbegue@pra-global.com PRA Global Main Office • phone: 616-942-5666 • www.pra-global.com 15 15
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