Lake District World Heritage Bid 2017 lakesworldheritage.co.uk # l akedistrictbid
The Lake District UNESCO World Heritage Bid “ It’s one of the best parts of the world. We shouldn’t take it for granted.” Nigel Wilkinson, Local businessman and resident
The Lake District UNESCO World Heritage Bid Why is the Lake District special?
The Lake District UNESCO World Heritage Bid IDENTITY Dramatic panoramas, valleys, mountains and lakes and more than 1,000 years of farming and industry – shape a unique place, captivating people for generations.
The Lake District UNESCO World Heritage Bid INSPIRATION The Lake District inspired Picturesque and Romantic thought and millions continue to seek out its serene wonders.
The Lake District UNESCO World Heritage Bid CONSERVATION The birth of conservation: the Lake District remains at the forefront of environmental issues globally.
The Lake District UNESCO World Heritage Bid IDENTITY INSPIRATION CONSERVATION
The Lake District UNESCO World Heritage Bid OUV attributes in the Coniston Valley
The Lake District UNESCO World Heritage Bid Photo: John Hodgson Ullswater from Gowbarrow Hill
The Lake District UNESCO World Heritage Bid Photo: Si Homfray Windermere from the south
The Lake District UNESCO World Heritage Bid In 2017 the Lake District will be bidding for World Heritage Site status, positioning us alongside destinations such as the Taj Mahal, the Tower of London and the Great Barrier Reef under the category ‘Cultural Landscape’.
The Lake District UNESCO World Heritage Bid What is a World Heritage site? Places or buildings of global importance • World Heritage sites are inscribed under the UNESCO Operational Guidelines for the Implementation of the World Heritage Convention. • Sites must demonstrate Outstanding Universal Value (OUV) • Cultural landscapes category agreed in 1992 - there are now 85 WHS cultural landscapes
The Lake District UNESCO World Heritage Bid What is a Cultural landscape? Cultural landscapes are cultural properties and represent the “combined works of nature and of man” …
The Lake District UNESCO World Heritage Bid WHO’S SUPPORTING THE BID? • • Action with Communities in Cumbria Invest in Cumbria • • Allerdale Borough Council James Rebanks • Barrow Borough Council – Farmer and Author • • Brantwood Lake District Local • Carlisle City Council Access Forum • • Copeland Borough Council Lake District National • Country Land and Business Association Park Authority • • Cumbria Association of Local Councils Lake District National Park • Cumbria County Council Partnership’s Business Task Force • • Lakeland Arts Trust Cumbria Local Nature Partnership • • Lancaster University Cumbria Rural Enterprise Agency • • Local Enterprise Partnership, Cumbria Cumbria Tourism • • National Farmers’ Union Cumbria Wildlife Trust • • National Trust Defra • • Natural England Eden District Council • • Nurture Lakeland Environment Agency • • Royal Society for the Protection of Birds Fells and Dales Leader+ • • South Lakeland District Council Forestry Commission • • South Lakes Development Trust Friends of the Lake District • • United Utilities Herdy • • Herdwick Sheep Breeders Association University of Cumbria • • Wordsworth Trust Historic England • World Commission on Protected Areas UK (formerly English Heritage) • International Council on Monuments and Sites (ICOMOS) UK
The Lake District UNESCO World Heritage Bid HERDY Herdy is the lovable, responsible brand from the English Lake District that creates gift, homeware and accessories that are made to make you smile. As the lead commercial collaboration partner a unique ‘united by herdy’ special purpose brand marque has been created and licensed for the bid campaign representing the three themes of identity, community and conservation. The warm and friendly face of Herdy will now be used to encourage visitors, residents and everyone who loves the Lake District to unite in their pride and back the bid.
The Lake District UNESCO World Heritage Bid Timeline In 2017 the Lake District National Park will apply to become a UNESCO World Heritage Site. This is the timeline for our activities in the lead-up to our bid. 1986 and 1989 The Lake District’s bid started with it’s fjrst nominations 1992 The Cultural Landscape category is introduced JAN 2014 The Government names the Lake District as the 2016 UK nomination MAY 2015 Partnership and Authority meetings offjcially endorse the dossier 1 FEB 2016 The nomination dossier is fjnalised and submitted to UNESCO 1 MAR 2016 UNESCO confjrms application is accepted for evaluation SEPTEMBER 2016 UNESCO evaluation mission to the Lake District 31 JUL 2017 Decision made by UNESCO World Heritage Committee
The Lake District UNESCO World Heritage Bid How will it benefjt us? CIVIC PRIDE COMMUNITY INVESTMENT
The Lake District UNESCO World Heritage Bid The farming community? The overall objective is to maintain the essential nature of the traditional rural farming landscape as a working system. Change is A tool for permissible, for arguing for the landscape agri-environment A stronger has evolved and grant against marketing tool? will continue a background to do so if it of CAP reform is to survive… and diminishing (UNESCO) resources? ...but it’s what we make of it
The Lake District UNESCO World Heritage Bid The business community? Industry, farming and businesses are entwined in the World Heritage story. World Heritage Just one percent The World Heritage status will ofger increase in brand will have the chance to cultural visitors an international develop new could boost our profjle , helping to products and economy by attract and retain services reaching £20 million talent , and draw new markets in investment . ...but it’s what we make of it
The Lake District UNESCO World Heritage Bid Visitors Having an internationally recognised World Heritage Site on their doorstep will create a sense of pride amongst UK visitors. Potential for Global increased ofger recognition Economic boost from leisure will make visitor in the area will information and hospitality lead to improved even more providers who are infrastructure accessible using the World and travel in Heritage status in in the UK and the area. their marketing . internationally. ...but it’s what we make of it
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