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Welcome! International Travel Trade Platforms Masterclass 23 rd January 2018
Eimear Callaghan Business Solutions Manager Tourism Northern Ireland
Programme • Where are we now? • Kate Taylor • Panel Discussion • Networking • TNI update - Meet The Buyer Key Dates • Meet the Buyer Appointment Refresher • SME Session/ Networking lunch
The Tourism Vision
2018 and beyond Market led £1 Product focused People orientated Commercially driven billion export Visitor centric sales Experience based
Never a better time to visit!
Northern IrelandTourism going strong! Ja Jan – Ju June e 201 017 2.257 million visitors +10% change on 2016 £417m revenue +16% change on 2016
2016 4.6 million visitors £850 million for local economy £2.3m spent by visitors per day 61,500 jobs
Strong growth in Overseas Jan - June 2017 Overseas trips increased by 15% during the first half of 2017 o North America, Mainland Europe and Elsewhere all delivered growth o Overseas visitor spend increased by 45% (+£37m) during Jan-June 2017
Jan - Nov 2017 Hotel Occupancy • Almost 2 million hotel rooms sold during Jan- Nov 2017, up 5% yoy • Nov -NI hotels achieve unprecedented average room occupancy (67%)
Industry Barometer Dec 2017 • 45% of responding tourism businesses reported increases in overseas visitor compared to last year • Hotels and visitor attractions optimistic in relation to 2018 - 64% anticipating further increases in 2018 overseas business
Meet the Buyer 2017 Most 132 International Buyers successful 89Northern Ireland industry MTB to date 4,000 Sales Appointments
Meet the Buyer 2018 Most successful OBJECTIVE MTB to date MAKEMeet the Buyer 2018 the biggest yet!
NI Industry Comments • ‘E xcellent event’ • ‘Good selection of tour operators attending’ • ‘New appointment system - No mismatched appointments’ • ‘Operators genuinely interested in doing business’
NI Industry Feedback • 70% said buyers were genuinely interested • 70% will definitely attend in 2018 • 87% have had enquiries from buyers • 13% had not attended MTB before
Tour Operator Initial Feedback • 53% said MTB 2017 was best yet • 14% bring over 5,000 visitors to NI each year • 30% had not attended before
Tour Operator Comments • ‘Excellent event and great organisation’ • ‘NI trade better prepared than ever to do business’
Why do Buyers Attend? • 90% making new industry contacts • 78% Discovering new products • 66% Expanding current programme • 17% introducing NI to programme
Further Operator Follow up • 72% contractedwith new NI suppliers as a result of attending MTB 2017 • 80% contracted with between 1 – 5 new suppliers • 16% contracted with between 6-10 new suppliers
Further Operator Follow up • 63% contractedwith an NI supplier they had not worked with in past 2 years
Further Operator Follow up • 34% expected their business to NI to increase by up to 10% • 34% expected their business to NI to increase from between 10% - 25%
“The increase in positive media exposure is great, as are recent awards, e.g. Lonely Planet to name one !” “We’ve bold targets for the forthcoming years in NI and we are seeing fantastic demand from a number of our international markets. It all points to a very positive few years ahead”. “Returning clients are always very positive about the destination .”
Further Operator Follow up • 82% attributedtheir increase in NI business to Meet the Buyer!
Further Operator Follow up • 76% plan to increase NI offering over next 2 years
Tour Operator Comments BUT!! • “Lack of follow up from NI suppliers” • “ No response to written confirmation to do business” • Follow up is key!
The Take Out • Be there! • Be Prepared! • MakeMeet the Buyer 2018 the best yet!
Panel Discussion Carol Glanville – Londonderry Arms Hotel Mary McGee – Seamus Heaney Homeplace Marina Finn – Abbey Group Facilitated by Kate Taylor, TayloredTraining
Making the Most of Meet the Buyer Kate Taylor TayloredTraining
Making the Most of Meet the Buyer Panel Discussion
Making the Most of Meet the Buyer How to connect with the right buyers in the right way…. Before During After 23 January 2018
Making the Most of Meet the Buyer Set Goals Before Prepare Engage During Follow Up After
Tea & Coffee Break
Eimear Callaghan Business Solutions Manager Tourism Northern Ireland
Meet the Buyer 2018 Key Dates Wed 24 th Jan: Registration Opens • Wed 7 th Feb: Registration Closes • Tues 27 th Feb: Appointment Scheduler Opens • Thurs 22 nd March: Appointment Scheduler Closes •
Meet the Buyer 2018 Key Dates • 2 WEEKS TO REGISTER • DON’T FORGET!
2018 Tourism Platforms • September 2018 Coach and Group Workshop Dates and venue to be confirmed • International Operator Fam trip programme throughout the year • New innovative products and ideas welcome
How we can support • International Travel Trade Opportunities – tourismirelandindustryopportunities.com • FREE marketing assets - medialibrary.tourismni.com • Intelligence & Research - tourismni.com/facts-and-figures • Other opportunities – Webinars, ezines, etc.
Meet the Buyer Appointment Scheduler Refresher Session Daniel Lees Converve
Thank you!
Networking Lunch
International Travel Trade Platforms Masterclass 23 rd January 2018
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