MAKEUP BRAND CORPORATE SOCIAL RESPONSIBILITY PRESENTATION L'OREAL VS. ESTÉE LAUDER Esther Wooding, Danielle McCauley, Meghan Schroeder, Joie Ryan
OVERVIEW OF L’OREAL CSR Giving Meaning to Beauty L’Oreal “pays increased attention to its surrounding communities, by creating useful projects that meet real social needs and are consistent with L’oreal’s activities L’oreal has three main CSR projects Sharing Beauty With All L’Oreal USA for Women in Science L’Oreal Answers
PREVIOUS L'OREAL CAMPAIGNS
SHARING BEAUTY WITH ALL The L’Oreal Corporate Foundation is committed to social causes based on expertizing the fields of science and beauty. Based on their 2017 progress report Reduced C02 emissions by 73% while increasing the production volume by 33% 76% of products launched had an improved environmental and social profile 53,505 people from underprivileged communities gained access to employment through L’Oreal 91% of the brand has conducted an assessment of their environmental and social impact Awarded a triple “A” CDP ranking (highest score possible) on the 3 key topics of sustainability L’Oreal was one of the three companies (out of 3,000 worldwide) that achieved this ranking By 2020, their goal is to have 100% improved environmental impact or social profile
L’OREAL USA FOR WOMEN IN SCIENCE “The world needs science, and science needs women because women in science have the power to change the world” A fellowship program that has awarded 75 postdoctoral women scientists nearly $4 million in grants since 2003 Each year, awards 5 women postdoctoral scientists with annual grants of $60,000 each For contributions in science, technology, engineering, and math fields Women commit to serve as role models for the younger generations MARKETING PROPOSAL | JAN. 2020
L’OREAL ANSWERS PRESENTATION FLOW L’Oreal is committed to providing answers to questions about the company and its policies to its consumers, partners, employees, and other stakeholders SDTA's Q1 Marketing Plan “Our Safety Evaluation Without Animal Testing” L’oreal has been promoting alternative methods for over 30 years “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule” The most active company working alongside China to end animal testing “Sustainable Mica Sourcing” India is a main source of Mica Risk of child labor and unsafe working conditions Implemented a sustainable procurement policy in India Working conditions are closely monitored and human rights respected Today, 99.2% of our mics comes from these secured sourcesolder
Estée Lauder
ESTÉE LAUDER Mission: The company’s founding values inspire our commitment to operate responsibly and motivate us to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.
CSR AREAS OF FOCUS Sustainability Employee Well-being Community
ESTÉE LAUDER VALUES IN ACTION Sustainable Sourcing Focus Areas/Community Employee Well-Being Product and Package Innovation Guiding Principles Volunteerism
THE LAUDER FAMILY Are we ready to open? Estée Lauder was founded in 1946 by Estée Lauder and her husband, Joseph, with an ambitious, visionary belief that every woman can be beautiful with four original beauty products and a drive for success The heritage is one of the greatest strengths. The Lauder family achievements and values are the roots of our organization. Today, members of the third generation, William, Aerin and Jane, are at the heart of the Company today, actively engaged in its leadership in collaboration with executive leaders.
ESTÉE LAUDER: SUSTAINABILITY Estée Lauder Companies are committed to reducing our environmental footprint and identifying new opportunities for resource efficiency Developed implemented new strategies to reduce our use of virgin and oil/gas derived plastic to reduce our GHG emissions Based on their 2017 progress report Overall, reduced their carbon emissions intensity by 36.3% through a combination of renewable energy utility contracts, renewable energy certificates and on-site solar Achieved 87.8% diverted or recycled waste materials, just short of 90% goal 100% of palm-based materials procured are palm kernel oil derivatives
SUSTAINABILITY CONTINUED Developed energy reduction programs- changing building’s lighting system to light- emitting diode (LED) Further enhanced corporate commitment to clean energy by rejoining RE100 and committing to sourcing 100% global electricity from renewable energy technology by 2020 Sourcing practices- Many of the brands used are from all around the world to ensure to source the ingredients responsibly and sustainably, specifically through sustainable packaging- Low- impact sourcing Bio- sourcing Recycling Material substitution Recyclable packaging Elimination 2017 Beauty ID Awards, Best Package Innovation, Sustainability
ESTÉE LAUDER: EMPLOYEE WELL-BEING Efficient Operations Best-In-Class Safety Lauder family values reflected in safety culture through the “Actively Caring” safety program In F17, delivered a best-in-class safety rating, with a total incident rate of 0.29 not only meeting the fiscal 2017 target, but also continuing the record of decreasing the rate every year for the last decade. Awards: National Safety Council’s Occupational Excellence Achievement Award [17 locations], National Safety Council’s Perfect record Award [5 locations]
In F17, delivered a best-in-class safety rating, with a total incident rate of 0.29 not only meeting the fiscal 2017 target, but also continuing the record of decreasing the rate every year for the last decade. Awards: National Safety Council’s Occupational Excellence Achievement Award [17 locations], National Safety Council’s Perfect record Award [5 locations]
Estée Lauder: Employee Well-Being Engage employees on inclusion and diversity with a global roll-out out of an Inclusion & Diversity educational seminars Employee Resource Groups (ERGs) key element to inclusion and diversity efforts, at all levels of employment By 2017- 22 ERGs in six counties involving more than 4,300 employees Interactive global contest inviting employees worldwide to share what #ELCinclusivebeauty means to them through words, art, and pictures
Estée Lauder Companies Charitable Foundation (ELC Foundation) operates grant portfolios that focus on health, education and the environment Estee Lauder Girls Education Initiative MAC aids fund ELC Good Works Aveda Earth Month JO Malone Mental Health Blue Heart Plant a Tree
WHO DOES CSR BETTER ?
Both companies show exceptional CSR and have been recognized with various awards for social causes. While L'oreal has proven better sustainability, Estée Lauder has stronger community outreach and internal CSR efforts- but why this? Estée Lauder uses key campaign social media and online platforms, resulting in significant increases in audiences and engagement. This transparency results in successful communication. The communication is also indicated through inhouse uses throughout the company.
OUR WINNER : ESTÉE LAUDER
STAKEHOLDERS IMPACTED BY CSR
Company Employees Shareholders Suppliers
COMPANY Access to capital Innovators Industry leader Neal’s Yard Remedies New products, markets, and services Public image Media Coverage Global benefit
EMPLOYEES Attract Top Employees 60% of employees who are Best possible output proud of their company’s Higher salaries social responsibility are engaged at their jobs. Company culture
INVESTORS More than just profits Carefully chosen Making a positive impact Proper use of funds A reflection of you
SUPPLIERS Materials Funding Adaptability Positive business relationship
WHY ADOPT THE PROGRAM ? Business Moral Responsibility Improve image Better for the planet More publicity More sustainable Industry leader Animal treatment New ideas and opportunities Safer More revenue Positive working Reduce costs conditions Attract/retains investors and Healthier customers
NEW CAMPAIGN FOR L ' OREAL Move toward circular economy Reduce landfill waste to less than 1% in a year Use responsibly sourced paper for packaging Reduce plastic usage in packaging Partner with eco sourcing companies for raw materials Commit to assisting a non profit organization under threat
THANK YOU!
Recommend
More recommend
