Don’t sell to customers… Just make it easy for them to buy!
What are your company’s top marketing challenges? UK advertisers spent £13.4bn on digital ads last year – a 15% boost on 2017.
Marketing feedback Sales feedback We send targeted quality leads We get poor quality leads
Age of It’s all about assistance me! Mobile, Speed & Seamless Service With lots and lots of choices
Invest in the right experience 98% of retailers planned to invest in their customer experience this year. But it’s not how much they invest, it’s what they are investing in and how that investment SHOULD fix existing pain points.
It’s not getting the potential clients to see your products and services to generate leads that is the issue. It’s what happens next…
Statistics TABLET 4.18% 83 % OF ONLINE USERS INDICATE PREFERRED MOBILE DESKTOP THAT THEY NEED SOME FORM BROWSING 51.56% OF SUPPORT DURING THEIR 44.27% DEVICES ONLINE JOURNEY 71 % 61 % PREFERRED METHOD OF OF THOSE USERS EXPECT CONTACT SUPPORT IN LESS THAN 3 MINUTES THE PHONE
Deloitte Study
The Buying Experience
Mobile Website
Mobile Website
Our Website
Don’t put me on hold
Hurrah I am through to someone
I just want to buy a car that is for sale online!!!
Time is finite Response time by creation by 5 min No amount of money ever bought a second of time Initial dials to leads that become qualified Tony Stark Avengers End Game The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times. Of those users expect support in less than three minutes
How many would resubmit a web enquiry?
Mystery shop research consistently shows that 50% of leads are never responded to or dealt with correctly…. Based on an average transaction value of £8000. Businesses underestimate missed/fumbled leadsby up to 30% This is worth £13,440,000 in lost revenue each year
Meanwhile…
Connect to customers at the point of enquiry Retailers have been obsessed with omnichannel for the past few years, and the ability to cater to customers shopping both in-store and online. However, in the midst of trying to connect every channel to one another, retailers have created inconsistencies and often fail to connect to customers at the optimum moment.
Get it right Get me right Wow me if you can Four Seasons
78% of customers buy from the first responder source: lead connect Of users expect support in less than three minutes
So how do you get it all tied together? 4 things you can do today Look at what forms go where Contact your business and see what happens Check your conversion data Set Standards
Consider what your customers want It’s all about me! How can we help… demo.barbuck.com
We are at P21 on the first floor behind Zoho
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