Juicy Geniuses.com Juicy Geniuses @Juicy Geniuses Juicy Geniuses Sunday, April 22, 2012
4 Steps To Building & Leveraging Your Online Community To Make moola. Sunday, April 22, 2012
The Juicy Geniuses Sunday, April 22, 2012
The myths of ONLINE MARKETING Sunday, April 22, 2012
Having an online biz means you only do business online. Sunday, April 22, 2012
You have to be super tech savvy to build an online community. Sunday, April 22, 2012
To make money online you need to be sneaky or inauthentic. Sunday, April 22, 2012
You don’t need to know marketing basics to be successful online. Sunday, April 22, 2012
Building an online business is expensive and time-consuming. Sunday, April 22, 2012
IDENTIFY YOUR 2. PURPOSEFUL message. 3. 4. Sunday, April 22, 2012
purposeful message. 1. passions 2. strengths 3. vision Sunday, April 22, 2012
why? Sunday, April 22, 2012
Committed focused Productive authentic Memorable Sunday, April 22, 2012
Sunday, April 22, 2012
what’s your purposeful message? Sunday, April 22, 2012
IDENTIFY FIND YOUR BIG YOUR idea. PURPOSEFUL message. 3. 4. Sunday, April 22, 2012
usp market Sunday, April 22, 2012
what’s your market/niche? Sunday, April 22, 2012
3 Ways T o Narrow A Niche 1. T ype of Product (i.e. yoga classes) 2. Benefit (i.e yoga for flexibility) 3. Audience (i.e. yoga for seniors) Narrowed Y oga Niche = Flexibility Y oga Classes For Seniors Sunday, April 22, 2012
brand usp customer market Sunday, April 22, 2012
who’ s your ideal customer? Sunday, April 22, 2012
Find Y our Customer Avatar • Likes • Dislikes • Demographics • Psychographics • Fears • Interests • Wants • Needs Sunday, April 22, 2012
brand brand brand usp customer market Sunday, April 22, 2012
what sets you apart? Sunday, April 22, 2012
Ways T o Differentiate • Unique Product • T echnology or Feature • Benefit Sunday, April 22, 2012
brand usp customer market Sunday, April 22, 2012
how do you want to be identified? Sunday, April 22, 2012
Y our Brand Identity • Logo • Website Feel • Colors • Phraseology • T agline • Story Sunday, April 22, 2012
brand usp customer market Sunday, April 22, 2012
= your business BLUEPRINT Sunday, April 22, 2012
IDENTIFY FIND YOUR BIG YOUR idea. PURPOSEFUL message. GET YOUR MESSAGE 4. OUT TO THE RIGHT people. Sunday, April 22, 2012
engage grow build Sunday, April 22, 2012
1. build your platform. • Branded domain • Website & hosting • Optimized site map & page elements • Powerful theme/design • Marketing copy & call to action • Back-end tools & systems • Integrated social media profiles Sunday, April 22, 2012
2. grow your tribe. • Email marketing techniques • JV/affiliate strategies • Free traffic sources (Amazon, Kindle, iT unes) • Simple blogging and Y ouT ube SEO tactics • Integration marketing & guest blogging Sunday, April 22, 2012
3. engage your peeps. • Social media campaigns • Blogging schedule and structure • Relationship marketing strategies • Consistent content creation & syndication • Interactivity and engagement Sunday, April 22, 2012
IDENTIFY FIND YOUR BIG YOUR idea. PURPOSEFUL message. LEVERAGE GET YOUR YOUR MESSAGE OUT TO THE RIGHT COMMUNITY TO MAKE money. people. Sunday, April 22, 2012
$$$ AUTOMA TE ORGANIZE OUTSOURCE DEVELOP PRODUCT ST ACK DEFINE YOUR MO 3 1 2 Sunday, April 22, 2012
• webinars AUTOMA TE ORGANIZE • teleseminars OUTSOURCE • blogging • interviews DEFINE • emails/newsletters YOUR MO • podcasts • videos Sunday, April 22, 2012
• e-books AUTOMA TE ORGANIZE • books OUTSOURCE • audio programs DEVELOP • video courses PRODUCT ST ACK • online memberships • coaching • live events • private masterminds Sunday, April 22, 2012
• email funnels AUTOMA TE AUTOMA TE ORGANIZE ORGANIZE • evergreen promotions OUTSOURCE OUTSOURCE • ongoing JV partnerships • team structure • task schedule • outsourcing • revenue on auto-pilot Sunday, April 22, 2012
IDENTIFY FIND YOUR BIG YOUR idea. PURPOSEFUL message. LEVERAGE GET YOUR YOUR MESSAGE OUT TO THE RIGHT COMMUNITY TO MAKE money. people. Sunday, April 22, 2012
THE GENIUS LEAGUE 12 WEEK ONLINE COACHING PROGRAM For more info, email: info@juicygeniuses.com Sunday, April 22, 2012
included: •12 LIVE Online Group Training Sessions •Weekly assignments and how-to guides •Guidance on top industry services & resources •12 interactive Q&A calls •Weekly Biz Spotlight •Access to Private Genius League community •VIP ticket price for all future Masterminds & Events •90 Day Accountability Program •Satisfaction Guarantee Sunday, April 22, 2012
In 12 weeks: •Identify your purposeful message . •Find your BIG money-making biz idea and establish a strong and memorable brand. •Have your very own online community and optimized website . •Know the exact tools and back-end systems you need to streamline your business. Sunday, April 22, 2012
In 12 weeks: •Have the strategies we use for building and growing our online community. •Receive access to the proven resources and online services that we use to effectively run our business. •Know how to start building your product stack & how to price your products so you can leverage your community to make money. Sunday, April 22, 2012
Resources: •Books We Recommend: •Breakthrough Advertising–Eugene Schwartz •Flow–Mihaly Csikszentmihalyi •Influence–Robert Cialdini •The Culture Code–Clotaire Rapaille •Tribes–Seth Godin •The Millionaire Messenger–Brendon Burchard Sunday, April 22, 2012
Resources: •Websites for Outsourcing: •www.elance.com (outsourced work) •www.odesk.com (outsourced work) •www.freelance.com (outsourced work) •www.fivrr.com (simple tasks for $5) •www.themeforest.com (theme library) •www.elegantthemes.com (theme library) •www.mailchimp.com (email software) Sunday, April 22, 2012
Juicy Geniuses.com Juicy Geniuses @Juicy Geniuses Juicy Geniuses Sunday, April 22, 2012
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