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Joe Mucheru Google SSA Ambassador and East Africa Lead Past - PowerPoint PPT Presentation

Oct 11, 2023 •271 likes •507 views

Joe Mucheru Google SSA Ambassador and East Africa Lead Past revolutions (double click to view video) Evolution of digital advertising $62B $0 1994 2010 What s next? Everything s going digital Major trends They re looking for you

  1. Joe Mucheru Google SSA Ambassador and East Africa Lead

  2. Past revolutions (double click to view video)

  3. Evolution of digital advertising $62B $0 1994 2010

  4. What ’ s next? Everything ’ s going digital

  5. Major trends They ’ re looking for you Mobile first Next generation creative Buy audiences, not sites

  6. They ’ re looking for you Source: iStockphoto.com, RichVintage

  7. Converse Domaination

  8. Mobile first

  9. High-tech creative (double click to view video)

  10. High-tech creative

  11. High-tech creative

  12. Buy audiences, not sites

  13. What is audience buying?

  14. The ecosystem is changing Inventory Aggregation Exchanges & Networks Bid/Optimization Technology Data Providers Real-time Bidders Audience Information

  15. The ecosystem is changing

  16. What is Real-time Bidding?

  17. Google Integrated Solution: Simplify, Perform, Open A P D U A V B U E L D R I I T S E I H N S E C E R E R S S

  18. Google AdWords Display Ad Planner

  19. What ’ s next from Google?

  20. Google Integrated Solution: Simplify, Perform, Open

  21. Google Integrated Solution: Simplify, Perform, Open

  22. Google Integrated Solution: Simplify, Perform, Open

  23. Thank you. http://www.thinkwithgoogle.com/

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