JobEval Project Presenta1on Web‐Strategy Benoît Vasseur (Groupe Durable) Florent Pajot, Gaetan Girin, Noël Courtemanche, Tutors: Chris,ne Evain, Vincent Tourre
I. Project Presenta1on a. Business model b. Method and organiza1on c. Specifica1ons d. Database II. Technical aspects a. The visitor part b. The member part c. Admin part d. Mathema1cal model III. Marke1ng aspects a. SEO b. Design c. Site promo1on
Project Presentation
Business model : You fill a form for free! You get an evaluation of your potential value You compare with your current revenue You can get in touch with recruitment agencies
Business model : Different model than existing evaluation sites : No advertisement not to bother visitors Not selling the result of the evaluation Sell contacts’ sheets to recruitment agencies
Competitors’ Business models :
Main parts of the project related to the client’s requirements : • A dynamic website using PHP, Zend Framework and MySQL • A first form to be able to do a sourcing • A mathematical model to create a real simulation of a salary • A good design for the website About one meeting per week with the client
Chronology of the technical development Presentation of the project Febrary March April Design trials Trials on Zend Second meeting with Research on the tutors algorithm Launch of the First meeting First sourcing Development of project with tutors form different functions Issues : accessibility, legal issues, storing data, DNS…
And the marketing part February March April All along the project Issues : • Sourcing • SEO • Partners • Advertising • …
Specifications
Methodology • Define the scenarios • ways of using the website • Define the site’s structure • links between pages, navigation • Define the general layout • Navigation • Organization of content
Example: general structure
Example: simulation form
Example: simulation form
Example: simulation form
Example: simulation form
Example: simulation form
The database
Developement
The visitor part Specific issues of the part dedicated to visitors of the website : Building the forms • Simulation form • Subscription form Validators Dynamic form MVC structure of the forms
The member part
Pages: • Login form • Personal zone – Personal home page – Testimonies • Contact form
Login form • Specific style • If not a registered yet: • redirection to Subscription form • Validators • Flash messengers
Personal zone • Personal home page: menu sections – Personal home page – Simulations – Profile – Recruitment – Testimonies • Testimonies: – Two entries – Validators / flash messengers – Adapted size
Contact form • Access: everyone (guests, members, admin) • What’s the message about? +text • Validators / flash messengers • Sends a message to the admin – Displayed in admin part
Specific issues of the part dedicated to administrators of the website Restricted access Tool to manage the website Statistics • Lists • Management of testimonies • Customer relationship management
Simulating a salary ANOVA : Analysis of variance -> to eliminate non influential parameters • Require a great source of data (sourcing) • Tools to do it : XLSTAT on Excel Multi linear regression : to create the polynomial used to calculate the salary • The program is done but… • We need the PEAR library for PHP
Marketing
Search Engine Optimization • On-Page Factors (Code & Content) • Title tags <title> • Header tags <h1> • ALT image tags • Content <body> • Hyperlink text • Keyword frequency & density
Search Engine Optimization Research keywords related to our business
Research keywords related to your business Mot clé Mot clé Mot clé Mot clé évaluation 0,08 3350000 550000 salaire 0,12 2240000 1830000 rémunération 0,1 450000 246000 salaires 0,12 246000 201000 evaluations 0,03 201000 22200 grille des salaires 0,25 165000 165000 salaire net 0,09 165000 135000 grille salaire 0,25 165000 165000 grille des salaire 0,25 165000 165000 salaire brut 0,08 135000 110000 remunere 0,49 110000 90500 salaire moyen 0,13 110000 74000 calcul salaire 0,15 90500 74000 salaire brut net 0,07 90500 90500 calculer salaire 0,15 90500 74000 formation remunere 0,58 74000 74000 évaluation cm2 0,05 60500 60500 evaluer 0,22 60500 40500 evalue 0,05 60500 2900 salaire minimum 0,13 49500 22200 salaires en france 0,11 49500 40500 évaluation ce1 0,01 40500 40500 calcul salaire net 0,1 40500 33100 calculer salaire net 0,1 40500 33100 salaire ingénieur 0,11 40500 33100
Chosen keywords <meta name="keywords" content=" évaluation, rémunération, salaire, emploi, offres d'emploi, jobs, job, recrutement, jobeval, travail, recherche d'emploi carrière, opportunités, opportunité, argent, simulation, informatique, salaire net, calcul />
Search Engine Optimization Utilization of descriptive title tags for each page identify level of competition Ensure that your text is HTML-text and not image text Obtain inbound links from related websites
Level of competition http://contenu.monster.fr/evaluation-salaire.htm http://www.salaireonline.com/nav.php/salaire/ http://www.lejustesalaire.com/ http://www.suisjebienpaye.fr/
Potential partners
Design and accessibility Structure and design based on our client’s demands • A form directly available on the first page to do a simulation • Less than five clicks to do for the user • Reassuring the visitor : no ads, testimonies…
Site promotion
Strategy to… • Gather data: the sourcing step • Reach targets, draw traffic
Gathering data: Centrale Carrières
Gathering data: Centrale Carrières • Gathers 4 schools: Nantes, Lyon, Lille, Marseille • Email distribution • Using (former) students’ relationships or info • Contact for ECN: Didier Tubiana
Gathering data: • Also: • Forums about computer sciences such as…
Draw traffic: Developpez.com • French forum of developers • Famous, free & serious website • Specialized sections: – Employment • Salaries http://www.developpez.net/forums/f597/emploi-etudes-informatique/emploi/salaires/ • Also: online magazine, weekly newsletters
Features to come… Export widget to other websites Generate content (CV, Cover letter advices) Develop a Facebook app Conclusion
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