Jo se ph E . Mo rris Dire c to r, No rth Ce ntra l Re g io na l Aq ua c ulture Ce nte r (NCRAC) Io wa Sta te Unive rsity D. Alle n Pa ttillo Cha ir, NCRAC E xte nsio n Ba se Wo rkg ro up Io wa Sta te Unive rsity So rre l Bro wn Io wa Sta te Unive rsity E xte nsio n
Why now? • Ne w re q uire me nt fo r a ll RACs in the ne xt Re q ue st fo r Applic a tio ns (RF A) • I mpro ve c o mmunic a tio ns a mo ng a ll pa rtic ipa nts • I nc re a se d ne e d to ide ntify impa c ts • Co mmunic a te the e ffe c tive ne ss o f the RAC pro g ra ms to the pub lic
Where are you going? How will you get there? What will tell you that you’ve arrived? A logic model is your program ROAD MAP
• L o g ic mo de l is a … • Pic ture o f yo ur pro g ra m o r inte rve ntio n • Gra phic re pre se nta tio n o f the “the o ry o f a c tio n” – wha t is inve ste d, wha t is do ne , a nd wha t re sults • Co re o f pla nning a nd e va lua tio n Provides a common framework for your work
Action Plan The Logic Model
Programs aren’t linear Feedback loops and multi-dimensions INPUTS OUTPUTS OUTCOMES Long- term Activities Participation Short Medium Program investments What we What we Who we What results invest do reach
Constructing logic models • Be gin with the e nd in mind… • Build the m fro m rig ht to le ft o T ha t wa y e ve n if yo u do n’ t finish yo u ha ve the info rma tio n fo r impa c t sta te me nts fo r e ve ry pro je c t • Build the m fo r a ll yo ur pro je c ts • Build the m b e fo re the pro je c t b e g ins o T ha t wa y yo u g e t the da ta yo u ne e d • Re -e va lua te o ve r time
Summary View THE DIFFERENCE IS IN THE OUTCOMES INPUTS OUTCOMES OUTPUTS Investments Activities Participation Short Medium Long How we What we Who What will What What structure our put into the makes up our target actions conditions educational program to the target audience will they will program develop it audience learn? take as a change as a for our result of result? activities? our program?
Example Project: Cost-effective, alternative protein diets for rainbow trout that support optimal growth, health and product quality Source: Western Regional Aquaculture Center (WRAC)
Example S: Our lo ng -te rm g o a ls a re to OBJE CT IVE (1) De ve lop c ost e ffe c tive alte r native ingr e die nt die t for mulations that suppor t maximal gr owth, he alth and pr oduc t quality (2) Inc r e ase utilization of alte r native ingr e die nts in tr out fe e ds by e duc ating fe e d manufac tur e r s r e gar ding amino ac id availabilitie s and e te ntion e ffic ie nc ie s of synthe tic amino ac ids. r
Example T o wa rd the se e nds, o ur 3-ye a r g o a ls a re to (1) I de ntify c o mme rc ia lly a va ila b le a lte rna te ing re die nt c o mb ina tio ns tha t c a n me e t the pro duc tio n ne e ds o f ra inb o w tro ut (2) Re duc e inte ra c tive g ro wth de pre ssio ns whe n no ve l c o mb ina tio ns o f ing re die nts a re utilize d b y re fining a mino a c id b a la nc e . (3) De te rmine ho w fo rmula tio ns in fish g ro wn to ma rke t size influe nc e g ro wth, fish he a lth, pro duc t q ua lity a nd c o nsume r a c c e pta nc e . (4) Me e t sta ke ho lde rs e duc a tio na l ne e ds (whic h a re ? ) thro ug h the de ve lo pme nt o f a n inte g ra te d o utre a c h pro g ra m inc luding a t le a st o ne WRAC E xte nsio n pub lic a tio n.
Given this information, we made a logic model…
Logic Model Example
Future NCRAC Proposal Guidelines Ar e the following Outr e ac h e le me nts inc lude d and c le ar ly ide ntifie d? • Outre a c h Re pre se nta tive within the NCR ide ntifie d a nd c o nsulte d in the pre pa ra tio n o f the F ull Pro po sa l? • F o r e a c h Ob je c tive a re the fo llo wing ide ntifie d: T a rg e t Audie nc e s: Who will b e ne fit fro m re c e iving pro je c t info rma tio n o I nte nde d L e a rning Outc o me s: Wha t will b e le a rne d fro m this o b je c tive o I nte nde d Ma na g e me nt a nd/ o r Be ha vio ra l Outc o me s o Pro c e dure s to Ac hie ve I nte nde d Outc o me s o • I nputs: Who will do wha t a nd a t wha t c o st? • Outputs: Wha t pro duc ts will b e de ve lo pe d a nd a t wha t c o st? • Wha t pub lic a tio ns, wo rksho ps, de mo nstra tio ns, e tc ., will b e de ve lo pe d? • E va lua tio n Pla n
The Importance of Impact Statements and How to Write Them
What’s all the fuss? • Co o pe ra tive E xte nsio n pub lishe d a g uide o n ho w to write use ful impa c t sta te me nts in 1971 • F e we r a nd fe we r Ame ric a ns invo lve d in pro duc tio n a g ric ulture • T his me a ns tha t fe we r a nd fe we r le g isla to rs ha ve c o nstitue nts in pro duc tio n a g ric ulture • T his me a ns tha t pub lic funding , b o th sta te a nd fe de ra l, fo r the la nd-g ra nt syste m is ha rde r a nd ha rde r to c o me b y
What do we want? Cle a rly de fine d c ha ng e s a s a dire c t re sult o f the re se a rc h a nd e xte nsio n pro je c ts funde d Wa te r sa ve d o Re duc tio n in po llutio n / c a rb o n fo o tprint o Huma n a nd e c o syste m he a lth b e ne fits o o b se rve d Do lla rs sa ve d / inc re a se d pro fit o Jo b s c re a te d, e tc … o
How do we get there? Wa te r usa g e g ive n re se a rc he d me tho ds o Che mic a l c o mpo sitio n o f e fflue nts o Do lla rs a nd mile s sa ve d fro m lo c a lly so urc e d pro duc ts o to ma rke ts Co mpa riso n o f BMPs use d in re se a rc h to c o nve ntio na l o me tho ds, a nd re sulting c ha ng e s E stima te inc re a se s in pro duc tio n, de c re a se s in fixe d o a nd va ria b le c o sts, a nd a c c e pta nc e o f ne w pro c e dure s Dire c t c o nta c t with fish fa rme rs a nd mo nito ring o a q ua c ulture unit lic e nse c ha ng e s thro ug h sta te na tura l re so urc e a g e nc ie s
Tools for Creating Impact Statements • Surve ys Surve yMo nke y o • Sta te a q ua c ulture re c o rds • Ag ric ulture c e nsus • USGS mo nito ring sta tio ns E fflue nts o
Tools for Creating Impact Statements • Ma rke tMa ke r Cha ng e in supplie rs a nd re ta ile rs o • Aq ua c ulture c o mmunity c ha ng e s F e e d supplie rs o Aq ua c ulture a sso c ia tio ns o F ish pro c e sso r o Ma ny o the rs e xist de pe nding o n the da ta ne e de d…
Make your message obvious • Ve rsio n 1: fo r pro fe ssio na l c o lle a g ue s • Ve rsio n 2: fo r tra ditio na l sta ke ho lde rs • Ve rsio n 3: fo r de c isio n ma ke rs a nd the g e ne ra l pub lic
Poor Impact Statement The outputs of this project are expected to provide enhanced pest and disease scouting protocols, more rapid diagnostic confirmation, and more timely pest management strategies for implementation by growers throughout the United States.
Decent impact statement By improving ornamental irrigation efficiency by 50%, we can save more than 42 gallons of water per person for each of the 310 million people in the US each year . This will help conserve the nation’s water resources. This project will save over 13 billion gallons of water per year or enough for the water needs of over a half million people for an entire year.
Effective Impact Statements Provide quantifiable evidence of change or difference the program made—money, health, environment, jobs) Give other evidence, e.g., trends, expectations, anecdotes, logical inference Realistically project potential benefit for work in progress or work whose impact is more long term Provide only enough detail to be easily understood Highlight public benefits, outcomes, payoffs
An Impact statement is NOT Numbers of people reached, meetings held, acres served—these provide context, but don’t capture the element of change essential to a good impact A list of A detailed grants, description A long, honors, of the Just more detailed recognition process or paperwork report for what’s been organizers done
Final Thoughts Go a l fo r the se c ha ng e s is to impro ve c o mmunic a tio ns a mo ng a ll pa rtic ipa nts in the NCRAC c o mmunity while a lso a ssuring future funding o ppo rtunitie s.
Credits Use d in pa rt fo r this pre se nta tio n - • E lle n T a ylo r-Po we l (Unive rsity o f Wisc o nsin Co o pe ra tive E xte nsio n) “L o g ic Mo de ls to E nha nc e Pro g ra m Pe rfo rma nc e ” • Do n We b ste r (Unive rsity o f Ma ryla nd E xte nsio n, E xte nsio n) “Outre a c h a nd Pub lic Re la tio ns: T he Diffe re nc e is in the Outc o me ” • USDA-NI F A “T he I mpo rta nc e o f I mpa c t Sta te me nts a nd Ho w to Write T he m”
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