January 2018 Executive Summary Report Monthly KPI's Jan: $61,225 - PDF document

January 2018 Executive Summary Report Monthly KPI's Jan: $61,225 Jan: 5,360 Jan: $11.42 Jan: 84 Jan: $728.87 Total Total Cost Per Cost Per Hires Dec: $64,325 Dec: 5,223 Dec: $12.32 Dec: 70 Dec: $918.93 Spend Leads Hire Lead MoM: -4.8% MoM: 2.6% MoM: -7.3% MoM: 20.0% MoM: -20.7% Digital Snapshot: January vs December PMC and Job Board CPL January December Lowest CPL PMC: Visits Up 33% 16,461 VS 12,398 CPL Leads HireMaster $11.15 269 Find A Trucker Job $12.85 144 American Driver Network $26.88 186 Cost Per Visit Down -27% $1.58 VS $2.17 Highest CPL PMC: Form Leads Up 3% 410 VS 398 CPL Leads Randall Reilly $44.25 113 CDL Career Now $29.85 335 American Driver Network $26.88 186 Apply Now Clicks Up 54% 1,117 VS 727 Lowest CPL Job Boards: Phone Leads Up 59% 459 VS 289 CPL Leads HiringDriversNow.com $2.34 426 BestDriverJobs.com $3.97 126 Spend Down -4% $26,000.00 VS $26,950.00 TruckDrivingJobs.com $5.05 198 Highest CPL Job Boards: Total ATS Leads Down -19% 654 VS 806 CPL Leads AmericanDriverNetwork.com $9.84 381 AllTruckJobs.com $5.24 206 Cost Per Lead Down -5% $23.36 VS $24.61 TruckDrivingJobs.com $5.05 198 Apply Now Cost Down -31% $13.09 VS $19.06 Per Lead Social Advertising Summary: Social Cost Per Lead January December $35.00 Reach Up 33% 41,545 VS 31,228 November, $29.61 $30.00 $25.00 Cost Per Lead Down -44% $9.24 VS $16.40 $20.00 December, $16.40 $15.00 Total Leads January, $9.24 Up 77% 330 VS 186 $10.00 $5.00 Spend Up 0% $3,050.00 VS $3,050.00 $- November December January

January Social Marketing Snapshot Top Facebook Post

Snapshot Report KPI's Total Total Cost Per Cost Per Hires $834,783 72,017 $11.59 1,102 $757.52 Spend Leads Hire Lead Digital and Job Board Performance Lowest CPL Job Boards: Job Board Spend $74,626 CPL Leads HiringDriversNow.com $1.44 8,316 BestDriverJobs.com $2.26 2,651 AmericanDriverNetwork.com $4.81 7,883 Job Board CPL $3.66 Highest CPL Job Boards: Job Board CPH $1,309.23 CPL Leads TruckingCompaniesHiring.com $114.96 14 TruckingUnlimited.com $18.30 218 AllTruckJobs.com $11.90 588 Digital Spend $386,340 Lowest CPL PMC: Digital CPL $30.90 CPL Leads HireMaster $11.87 2,697 Find A Trucker Job $14.48 511 Digital CPH $1,350.84 Job Vid $19.81 530 PMC Spend $284,388 Highest CPL PMC: CPL Leads PMC CPL $21.14 American Driver Network $36.76 272 Randall Reilly $31.52 1,650 CDL Career Now $22.14 7,790 PMC CPH $1,799.92 Cost Per Lead Comparison, Job Boards $140.00 $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 $0.00 TruckDrivingJobs.com TruckersReport.com TruckingCompaniesHiring.com TruckingUnlimited.com

Breakdowns & Comparisons Spending Breakdown, Media Type Leads Breakdown, Media Type $61,090.00 $11,145.00 $16,630.00 $0.00 3 $74,626.32 2,548 12,501 20,382 $284,388.00 $386,340.00 Job Boards Performance Marketing Campaign 13,450 Digital Media Traditional Media Job Boards Performance Marketing Campaign Print Promo Social Media Digital Media Traditional Media Tools Social Media $5,543.33 Cost Per Lead Comparison, Media Type $6,000.00 $5,000.00 $4,000.00 $3,000.00 $2,000.00 $3.66 $1,000.00 $21.14 $23.98 $30.90 $0.00 Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media Leads 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 January February March April May June July August September October November December January Leads Spend and Avg CPL 6,000 $30.00 $26.51 5,111 5,014 5,000 4,647 $25.00 $20.86 $20.44 $20.51 $20.53 4,143 3,827 4,000 $17.73 $17.87 3,711 3,690 3,613 $17.43 $20.00 3,557 3,443 3,290 $16.00 $14.10 2,844 $13.50 3,000 $15.00 $12.27 2,000 $10.00 1,000 $5.00 0 $0.00 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 February March April May June July August September October November December January Leads CPL

Tracking Report Year 2018 Month January Media Type Sum of Spend Calls ATS Leads Total Leads Total Hires Cost Per Lead Cost Per Hire Lead to Hire Ratio Job Boards AllTruckJobs.com $1,080.00 0 206 206 0 $ 5.24 $ - 0.00% AmericanDriverNetwork.com $3,750.00 50 331 381 1 $ 9.84 $ 3,750.00 0.26% BestDriverJobs.com $500.00 0 126 126 1 $ 3.97 $ 500.00 0.79% HiringDriversNow.com $995.00 11 415 426 2 $ 2.34 $ 497.50 0.47% TruckDrivingJobs.com $1,000.00 0 198 198 1 $ 5.05 $ 1,000.00 0.51% Job Boards Total $7,325.00 61 1276 1,337 5 $ 5.48 $ 1,465.00 0.37% Performance Marketing Campaign Performance Marketing Campaign $24,850.00 216 831 1,047 14 $ 23.73 $ 1,775.00 1.34% American Driver Network $5,000.00 105 81 186 4 $ 26.88 $ 1,250.00 2.15% CDL Career Now $10,000.00 64 271 335 2 $ 29.85 $ 5,000.00 0.60% Find A Trucker Job $1,850.00 19 125 144 3 $ 12.85 $ 616.67 2.08% HireMaster $3,000.00 4 265 269 0 $ 11.15 $ - 0.00% Randall Reilly $5,000.00 24 89 113 5 $ 44.25 $ 1,000.00 4.42% Performance Marketing Campaign Total $24,850.00 216 831 1,047 14 $ 23.73 $ 1,775.00 1.34% Digital Media SEM Campaign $26,000.00 459 654 1,113 25 $ 23.36 $ 1,040.00 2.25% Digital Media Total $26,000.00 459 654 1,113 25 $ 23.36 $ 1,040.00 2.25% Social Media Social Advertising $3,050.00 18 312 330 4 $ 9.24 $ 762.50 1.21% Social Media Total $3,050.00 18 312 330 4 $ 9.24 $ 762.50 1.21% Total Other Other (Calls, Leads, Hires) $0.00 595 938 1,533 36 $ - $ - 2.35% Total Other Total $0.00 595 938 1,533 36 $ - $ - 2.35% Grand Total $61,225.00 1349 4011 5,360 84 $ 11.42 $ 728.87 1.57%