your presentation team James McCandless Heather Arnold Director of Retail Director of Research & Analysis streetsense. streetsense.
who is streetsense? We are better STRATEGISTS , because we are… We are better We are better GRAPHIC ARCHITECTS , DESIGNERS , because we are… because we are… We are better We are better ANALYSTS , PLANNERS , because we are… because we are…
who is streetsense? living social starbucks old post office pavilion downtown durham arts district hyattsville puree
COMMON RETAIL MYTH #1: • Retail can go anywhere.
COMMON RETAIL MYTH #2: • Great retail is created through restrictions, mandates, and ultimatums.
COMMON RETAIL MYTH #3: • To attract great retail, plant flowers and trees/install benches and trash cans.
lifecycle of retail environments Vibrant Streets are making comeback as the preferred shopping, dining, and community experience.
Vibrant Streets: the process Small ‐ Scale Shopping Streets Carytown • Richmond, VA North Market Street • Frederick, MD Main Street • Manayunk, PA Charles Street • Boston, MA Oak Street • Chicago, IL Madison Park • Seattle, WA Bethesda Row • Bethesda, MD East Davis Street • Culpeper, VA O’Donnell Square • Baltimore, MD Atlantic Avenue • Brooklyn, NY
Vibrant Streets: the process Destination Streets Walnut Street • Philadelphia, PA Newbury Street • Boston, MA North Michigan Avenue • Chicago, IL Third Street Promenade • Santa Monica, CA Champs ‐ Elysees • Paris, France Omotesando Dori • Tokyo, Japan
Vibrant Streets: data collection Year Supported by Average Retail Average Daily Established an Assoc./Org. Rents Traffic Count Avg Sidewalk Within an Condition of walkscore Width Historic Dist.? Ownership? # of Blocks in Underground Retail Vacancy Vehicles per Length Utilities? Rate HH Public Open Residential Mix of # of Bus Space? Population Retailers Routes Streetscape Median Locals : Subway/LR/ Design Household Inc Nationals Streetcar Stop Located Daytime Civic /Cultural Parking within a BID Population Anchor Facilities
Vibrant Streets: the Toolkit
Vibrant Streets: the Toolkit You need a single Stores and restaurants have Your retail People want a entity to organize, basic architectural should offer safe represent, and requirements. Retail has what its environment to oversee interests the best opportunity to customer undertake that impact the thrive when surrounded by base needs. commercial entire street. other retailers. activities. A retailer will make a Retailers prefer The most reliable It is easier to significant locations that are customer base for draw a customer investment in an integrated into the any retailer is the to an area for a establishment. They community. They adjacent community. general retail are more willing to seek exposure A walkable/ experience than make a commitment created by uses connected street it is to attract to an area where that are part of increases the someone to a another entity has non-commercial, retailers’ ability to single made a similar complementary capture reliable, establishment. investment. activity. regular sales.
Vibrant Streets: how it works step 1: is your street MANAGED? Self-Evaluation Questions If “NO” If “YES” Do these Proceed to things Step 2
do WHAT THINGS? small-scale large-scale create a BID start meeting as a retail group institute a “retail ready” incentive program maintain street lighting build/replace initiate a social the streetscape media campaign
Why are Vibrant Streets important? quality of life
Why are Vibrant Streets important? Top Factors That Impact Home Values 1. Schools 2. Proximity to a Retail Core/Walkscore 3. Proximity to a Major Metropolitan Area SOURCE: realtor.org economic development
Why are Vibrant Streets important? Neighborhoods that have created a mechanism to build “social capital” (i.e., a Vibrant Street) rebound from disaster more quickly and have a greater ability to conduct surveillance that leads to more successful domestic counter- terrorism. national security
Where does a Vibrant Streets approach apply? • Cities with one or two strong retail districts… • …but without enough resources for meaningful change within the neighborhoods. • Communities with a series of small, identifiable neighborhoods. • A city government or non-profit organization that can commit resources to Vibrant Streets coordination? • A population that understands the importance of creating community focal points.
www.vibrantstreets.com
Mitchell J. Silver President, American Planning Association Chief Planning & Development Officer, Raleigh, NC Ellen Dunham ‐ Jones Author, Retrofitting Suburbia Professor, Georgia Institute of Technology
Mitchell J. Silver President, American Planning Association Chief Planning & Development Officer, Raleigh, NC Ellen Dunham ‐ Jones Author, Retrofitting Suburbia Professor, Georgia Institute of Technology
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