iTrek 2019 University of Geneva
University of Geneva iTrek The University of Geneva iTrek is an intensive experience that meaningfully immerses students within the Israeli innovation ecosystem. ★ Learn how to evaluate startup and investment decisions ★ Engage with participating startups ★ Learn from leading VCs and incubators/accelerators ★ Hear from industry leaders, entrepreneurs and VCs ★ Bring back to Switzerland and Geneva the knowledge you gained about innovation and entrepreneurship ★ Visit Tel Aviv, Jerusalem, the Dead Sea and Masada (optional) ★ Enjoy Israel’s best restaurants, bars, galleries and outdoor markets 2
Timeline Sep 13 : Information session Sep 16 : Market Sizing and Go-To-Market assignment is given Oct 1 : Matching startups and students and Introduction to companies; Oct 3-5 : First weekly call with companies Oct 2 : Market sizing assignment due Oct 5 : Market Sizing and Go-To-Market session (3 hours) Oct 12-Dec 21 : weekly report to Instructor Oct 19-Dec 21 : Each team meets with instructor every two weeks (either in person or via skype) 3
Timeline (continue) Nov 2 (1pm-4pm) : First Milestone (in person with instructor and VCs) Dec 7 (9am-12noon)- : Second Milestone (in person with instructor and VCs) Jan 6 (Sunday) : iTrek starts @ 2pm in Tel Aviv Jan 9 (Wednesday) : iTrek ends @ 5pm in Tel Aviv Jan 10-Jan12 : Optional cultural tour of Israel 4
Tentative (and more detailed) agenda Jan 6-12, 2019 Sun. Jan 6 PM : ● “The Israeli experience: How to be a successful entrepreneur and a successful VC” ● Team 8 Sun. Jan 6 Dinner : ● “The Israeli startup ecosystem” Mon Jan 7 (all day) -- ● A full day workshop with Technion: negotiations in entrepreneur environment, contracts and going public ● Interaction with students and discussion of startup projects Tue Jan 8 AM ● Mindup ● The role of incubators and accelerators in the innovation ecosystem Tue Jan 8 PM ● Tipranks ● Quant Portfolios with big data and AI ● “The future of innovation” Wed Jan 9 AM ● Presentations to VCs and startups Wed Jan 9 PM ● Big data revolution, fake news and elections Optional: Thur, Fri, Sat: culture tour-- Jerusalem, Desert, Dead-sea
Expectations ★ Approx. 150 hours per group dedicated to company during fall semester. ★ Deliverables: 20-25 min presentation plus final report. ★ A 4 days of work in Israel (from approx. 8:30am – 5:00pm) followed by exploring other aspects of Israel. ★ Weekend (Thursday-Friday-Sat) devoted to culture and fun (optional). ★ Our KPIs: Companies adopt recommendations ■ Companies, VCs and industry experts are impressed with UniGe students excited about our ■ students Students view the experience as great ■ Experience enables students to contribute to the innovation eco-system in Switzerland ■ 6
Grading Policy 35% Fall Semester Activities 40% iTrek ★ Milestone 1 and Milestone 2 ★ Quality participation throughout all iTrek events ★ GTM session assignment ★ Represent UniGe community in a positive ★ Respond to milestone feedback in way meaningful ways ★ Maintain a level of professionalism ★ Discussion with instructors throughout trip ★ Thorough, thoughtful, and timely weekly 25% Overall assessment updates ★ commitment and performance 7
Reading $10 on Amazon 8
Logistics ★ Costs: University of Geneva will pay for the 4 nights of hotel. Students are responsible for other expenses . We are working on covering part of this course’s cost by possible gifts ○ ★ Flights: you are responsible for your own flights. (If you book in advance flights are not expensive. For example: for those dates I found EasyJet direct flights for 150 Euros) ★ January is “winter”—aka about 10-16 degrees Celsius (rain is a possibility). Jerusalem and Dessert can get colder at night. 9
Meet the Startups
TipRanks Overview TipRanks is the world’s first analyst accountability engine. TipRanks aggregates, measures, and ranks ● digitally published stock recommendations by analysts, insiders, bloggers. TipRanks' Financial Accountability Engine transparently provides the individual investor unbiased ● information about the reliability, accuracy, and track record of those who provide advice. TipRanks enables the user to see the measured performance of any expert before he or she decides ● whether to follow a recommendation, or not. TipRanks users are able to search for stocks, get email alerts based on stocks or analysts, insiders actions ● etc. TipRanks utilizes the freemium model, offering plans from $0-$24.95 a month, based on the extent of the ● services offered. CoinWatch is a comprehensive research platform that allows investors to see latest media buzz and news ● sentiment, and get insights on the cryptocurrency world. The technology behind CoinWatch scans and analyses news articles from over 120 financial news websites around the world that report on cryptocurrencies, and turns this data into actionable investment ideas. Investors can view this data through the research tools on the platform, or connect to CoinWatch direct data feeds. CoinWatch experiences a growth of 500 new daily active organically (with zero spending on marketing)! ●
TipRanks Challenge 1) Should we spin off CoinWatch? 2) If so, where should we register it and why (easy regulation, taxation,etc..) 3) What should be the business model and how do we get to profitability 4) What are the capital requirements for such a business model. 5) Would it make sense to raise external capital in return to equity or to have an ICO. If we go for an ICO does the answer to question #2 remain? 6) What would be the requirements for an ICO? Contact person: Oz Talmor, oz@tipranks.com
MobileODT Overview MobileODT is a digital health company ● Reinvents visual diagnostics at the point-of-care with the EVA (Enhanced ● Visual Assessment) System for colposcopy. Enables clinicians to provide on-the-spot assessment via smart image ● capture and immediate, AI based, diagnostics. Used in over 27 countries for cervical cancer screenings, EVA is enabling ● more women’s health workers to save more lives in the US and around the world.
RE-INVENTING COLPOSCOPY COLPOSCOPES ARE UNSOPHISTICATED. TIME TO CARE FOR EXPENSIVE, BULKY & VALUABLE DATA FOR MORE PATIENTS IS HARD RESEARCH, QA AND WASTED TO USE DECISION MAKING IS LOST
The EVA SYSTEM (Enhanced Visual Assessment) MOBILE COLPOSCOPE CONNECTED TO HIPAA COMPLIANT CLOUD-BASED PORTAL 20
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WHAT’S NEXT TAKING CERVICAL CANCER DX TO THE PRIMARY LEVEL AVE : A screening test EVA: A colposcope Overcome existing barriers in Overcome existing barriers in cervical cancer dx & ex cervical cancer ex Highest sensitivity available, ● reducing unnecessary biopsies Affordable & easy to use to enable ● fast deployment Immediate results at the point of ● care reducing lost to follow up Portable to reach every woman ● everywhere Saving the billions of dollars ● invested in Pap testing Enables AVE & Colposcopy in a ● 1- visit session
MobileODT Challenge 1. Research and define the market size in Western Europe for Automatic Visual Evaluation technology in cervical cancer screening-- a mobile colposcope with the ability to automate detection of pre-cancer and cancer using imaging of the cervix and machine learning. 2. Define the leading verticals and their perspective potential – primary versus secondary screening 3. Identify the leading 2 countries to start with in Western Europe and develop a go-to-market strategy for these two markets. Include here: a. Regulatory requirements for the use of ML in diagnostics, guideline requirements for the adoption of the technology and the process for inclusion in these guidelines, b. Potential distribution and sales channels. (including field work) 4. Competitive analysis - research any potential competitors for the AVE product and develop a competitive matrix. 5. Pricing – research and suggest potential pricing models for AVE based on predicate devices in each market (ML in diagnostics). Pay per patient, monthly rental, etc. Contact: Yael Misrahi, yaelmisrahi@mobileodt.com
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