IT’S “BILLIONS” WITH A Rental & Car Sharing Privacy & Cybersecurity Considerations “B”
Dr. Paul Kersey is a surgeon who often sees the consequences of the city's violence in the emergency room. When home intruders brutally attack his wife and young daughter, Kersey becomes obsessed with delivering vigilante justice to the perpetrators. As the anonymous slayings grab the media's attention, the public begins to wonder if the deadly avenger is a guardian angel -- or the Grim Reaper itself.
At least t 50% of IARA STUDY sample led vehicles icles have e Nav or BT Percen entage tage of sample le Persona onal l Informa ormati tion 10 10 System tem 27 27 10 10 Likely ely under er- 39 39 presen sent, t, 48 48 repre rese sent ntat atio ion n (was s person sonal l info o system truly y absent nt 36 36 29 29 or inform rmat atio ion n truly ly confirmed irmed 12 12 cleared ared?) ?) 40 40 Direct ction ional al System tem 18 18 findi ding ngs, s, need ed presen sent, t, info o 44 44 40 40 broade der sample ple for 11 11 26 26 not found cross-se segmen ment 10 10 Not statist istica ical l analy lysis sis reporte orted System tem Phone/BT one/BT GPS/Nav GPS/Nav Garage Gara Telem Tel em absen ent (O (OEM EM)
UNEASY REMARKETING INDUSTRY My current view is that risk, regulation, and compliance requirements specifically for our industry will… Cyber ersecurit ecurity Vehicl cle e PII Increase 69% 79% Same 27% 17% Decrease 4% 4%
RENTAL CAR REALITY CHECK? How many times do How many times do What percen entage tage of you think I have you think I have cars contained some been stopped ed and been stopped ed and form of PII (e.g. asked why I am asked why I am destinations, synced sitting in so many sitting in so many phone, address cars on a rental al lot? cars on a rental al books, call logs, sales es lot? SMSs)? 1. Zero 1. Zero 1. About 50% 2. Rarely 2. Rarely 2. About 75% 3. About half the times 3. About half the 3. Almost 100% times
2 YEAR FEDERAL WARNING https://www.consumer.ftc.gov/blo g/2016/08/what-your-phone- telling-your-rental-car www.ic3.gov/media/2016/160317.aspx
PRESS AND ADVOCATES WARNINGS
S01E03: Borderline
“Bluetooth truly is the STD of technology, and there’s no getting her name off the car’s screen”. “It is a perfect comedic beat when Annie attempts to answer her phone in the next scene, only to have it pick up inside the car that all three women are watching sink into a lake”.
MYTH#1: CAR PII IS A LEGAL ISSUE Jul Sep 2017 21, -14% 2015 -11% -34% Mar1 May Sep 6 2016 2016 2018 -40% -14% -30% Apr 9 2018
MYTH#1: CAR PII IS A LEGAL ISSUE FY2017 Global Revenue enue GDPR Fines s Expos osure ure (4%) US$ Billions US$ Millions EHI 22.3 892 ABG 8.8 352 Hertz 8.8 352 SIXT 2.9 116
MYTH#2: CAR PII IS AN OPS ISSUE Likely ly >95% % of your r fleet t is covere ered* d* * Or can be covered quickly
MITH#2: CAR PII IS AN OPS ISSUE WWW.PRIVACY4CARS.COM Now availab lable le on the Goog ogle le Play y store re (iOS S versio ion in develo velopme ment) t) • Open Google Play on your android device • Type “Privacy4Cars” • Download the free beta version (this is a consumer version) • We have APIs and a SDK so we can integrate into your apps or processes • More makes, models, years, and trims updated daily •
MYTH#3: CAR PII IS A COST ISSUE Typica ical l RAC add-ons: ons: Full tank Extra insurance Navigation Toll pass Kid car seats Chargers PRIVACY CY? Notice $$$
WHAT YOU SHOULD DO TOMORROW 1 Talk to your CEO. Prioritize your stakeholders. Involve Additional Legal, Ops, and PR/IR. Get material at ready, now. 2 www.privacy4cars. Focus communications on com the actions you’re taking. Take an action now that Request a copy of demonstrates your today’s commitment to fixing the 3 presentation, get Draft a privacy policy. Start issue. a demo of the deleting data at least before Privacy4Cars app, selling the vehicle. Make it or just advice: an ACRA best practice. Move email fast. Privacy4Cars@gm
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