Investor Presentation Q2 2019 Earnings
Safe harbor statement This presentation contains “forward - looking” statements that are based on our management’s beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumed future results of operations, business strategies, financing plans, projections, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition and other actions by our counterparties. Forward- looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward- looking statements represent our management’s belie fs and assumptions only as of the date of this presentation, and nothing in this presentation should be regarded as a representation by any person that these beliefs or assumptions will take place or occur . You should read the Company’s most recent Annual Report on Form 10-K filed on March 1, 2019, and in subsequent Quarterly Reports on Form 10-Q, including the Risk Factors set forth therein and the exhibits thereto, as well as future filings and reports by the Company, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward- looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. This presentation includes certain non-GAAP financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix slides. 2 • 2 •
Investment thesis Large market Clear vision Proven Attractive Competitive moats opportunity track-record financial profile Digital advertising Be the leading Shopper Data High profitability Large client base is large and advertising platform and growing Platform Technology ~90% client retention growing fast for the open Internet Strong for all solutions Scale/Reach cash flow combined 3 • 3 •
O U R V I S I O N : To be the leading advertising platform for the open internet 4 • 4 •
The open Internet offers multiple benefits to advertisers & publishers Control Neutrality Transparency Choice of data We have no Advertisers and Advertisers and conflicting Advertisers and publishers choose publishers interests with publishers keep which partners to determine how to advertisers and control of their work with and how measure success publishers own data 5 • 5 •
Our open internet vision delivers benefits for all Consumers 2B Experience Criteo IDs Consent Publishers Advertisers 3,800+ $800B+ Publishers Annual Performance Demand connected to ecommerce Criteo Direct sales Bidder Automation And Relevance 20,000 200+ Advertisers App Developers Control Transparency Incl . 1,000+ Brands 6 • 6 •
We have strong, defensible core assets Shopper Platform Scale/ Data Technology Reach 7 • 7 •
Criteo Shopper Graph: one of the largest data sets on shoppers A unified understanding of a shopper’s online journey and real -time intent data Interest Map: Identity Graph: anonymized shopper 2B Criteo IDs matched interest across products across device, same device, and online/offline, only 6% of IDs solely rely on cookies Measurement Network: conversion and sales across retailers 8 • 8 •
Criteo Platform delivers a breadth of full-funnel advertising opportunities for commerce and brand advertisers Marketing Solutions Retail Media Advertisers Retailers Brands Web App Store Awareness Campaigns Marketing Goals Supply-side Buy-side Consideration Campaigns Advertising Advertising Technology Technology Conversion Campaigns Criteo Platform 9 • 9 •
Fueled by a unique commerce data set and powered by AI Product AI Engine Lookalike Finder DCO+ 1 Predictive Bidding Recommendations $800B 2B 120+ 4.5B+ Shopper Graph eCommerce Sales Criteo IDs Intent signals/shopper Products 10 • 10 • 1 Dynamic Creative Optimization+
Marketing Solutions Full-funnel capability addressing the entire customer journey Awareness Consideration Conversion Generate interest in your Get people to consider your Encourage interested Marketing Goals products or services products or services people to purchase Brand Awareness Traffic: Web, App Conversion: Web, App Ad Objectives Video Views App Installs Store Conversions Reach Visits Purchase Optimization (Conversions) Views Installs 11 • 11 •
Retail Media Enabling brands to connect with key retail audiences at all stages of their shopping journey SUPPLY Supply-side Advertising Technology Awareness Consideration Conversion Sargento Swiss Cheese Slices $3.79 Standard Commerce Display Sponsored Products Flexible range of targeting and creative options Buy-side Advertising Technology DEMAND 12 • 12 •
A full end-to-end onboarding flow for Midmarket For self-service client activation 1. Create new banners from scratch 2. Update existing creative 3. Track your creatives 4. Manage promotions with coupons 1. Onboarding tools for new clients 1. Contact form 2. OneTag Integration 1. Choose the objective (Troubleshooting & monitoring) 2. Business details 2. Identify target audience 3. Product catalog (Monitoring, 3. Payment & billing details 3. Finalize campaign details Troubleshooting, Advanced (Budget, Bid Strategy, settings) 4. Accept T&C’s Creative, Tracking) 13 • 13 •
Full self-service campaign workflow for all clients API and managed service options Analytics & Insights Campaign Creation & Optimization 14 • 14 •
A global company with scale and broad reach 20,000 1,300B+ 2B $800B+ Advertisers Ads served in 2018 Annual Criteo IDs (incl. 1000+ Brands) ecommerce sales 2,900 3,800+ 200+ 95+ Employees Publishers connected to App Developers Countries (incl. 720+ in RD/Product) connected to Direct Bidder Direct Bidder 15 • 15 •
Direct relationships with many premium commerce and brand clients 16 • 16 •
Extensive supply partnerships ensure audience access Exchange Direct Closed partners partnerships environments Long-tail & emerging formats 3,800+ Premium publishers, Additional Reach 200 app developers Flexible buying technology: RTB/S2S, Criteo direct bidder, SDK, API • Any relevant creative formats/environment: IAB, Native, In-App, Video, Google AMP • 17 • 17 •
Our strategy is based on two pillars Further grow the customer base Increase our value for clients • • Cover more marketing scenarios Win and retain clients with our self-service platform • Broaden self-service capabilities • Scale large and midmarket clients • Grow and leverage Criteo Shopper Graph • Add more brand and retailer clients globally • Broaden direct access to quality inventory 18 • 18 •
We are transforming our Company to support our strategic goals Further strengthening the leading advertising platform for the open Internet Deliver solutions as self Adapt Further broaden our service, API or go-to-market suite of solutions managed service 19 • 19 •
We are evolving our capabilities to accelerate transformation One-size-fits-all Seperate Orgs for Product and Sales Fragmented Multi-layer go-to-market Large Customers & working in silos operations organization approach Mid-Market Dedicated Customer-centric Unified Integrated Lean and agile go-to-market integrated product regional business organization per product line roadmap leadership platform 20 • 20 •
New go-to-market organization enables unified customer conversation RETAIL MEDIA APPS & STORE WEB CUSTOMER AMERICAS SUPPLY APAC EMEA OPERATIONS MARKETING 21 • 21 •
New Criteo leadership team to maximize execution JB Rudelle Benoit Diarmuid Isabelle Ryan Damon Denis Collin CEO Fouilland Gill Leung-Tack General Counsel People Management CFO CTO Global Communications Jess Kenneth Shruthi Thomas Cédric Geoffroy Alex Breslav Pao Chindalur Jeanjean Vandervynkt Martin Valle Americas APAC EMEA Platform & Web Supply & Retail App & Store Operations Media 22 • 22 •
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