Investor Day 11.22.2016
2 INVESTOR DAY - HOW BIG IS THE MARKET? - HOW FAST DOES IT GROW AND WHY? - WHO IS IN THE MARKET? - WHERE IS YOUR COMPANY POSITIONED? - HOW DO YOU COMPARE WITH THE LARGEST COMPANY? - HOW DOES THE MARKET MAKE MONEY AND HOW DO YOU? - HOW DO YOU INTEND TO EXPAND? - WHAT ARE THE TRACK RECORDS OF THE MANAGERS WHOSE JOB IS TO IMPLEMENT THE PLANS?
VIDEO PROMO
4 INVESTOR DAY HOW BIG IS THE MARKET?
5 INVESTOR DAY 2-3 DIFFERENT MARKETS, PROGRESSIVELY MERGING ADVERTISING EVENT (DIGITAL MARKETING) VIDEO PRODUCTION ORGANIZATION ADVERTISER (CLIENT) CLIENT CLIENT ADVERTISING AGENCY EVENT AGENCY DIGITAL AGENCY PRODUCTION COMPANY
6 INVESTOR DAY Global advertising spending is expected to reach nearly $700b by 2018 GLOBAL ADVERTISING SPENDING ($b) Source: eMarketer, Statista
7 INVESTOR DAY Digital communication is the fastest growing segment YOY GLOBAL CHANGE IN ADVERTISING SPENDING BY MEDIUM (%) 17.4 2015 12.2 2016 4.8 4.5 2.9 2.2 2.3 2.2 0.3 0.2 -1.3 -2.5 -6.5 -7.7 -10.9 -11.8 Internet TV Cinema Out-of-home Radio Magazines Newspapers Total Source: WARC, MarketingCharts, Statista
8 INVESTOR DAY Video-related media will continue to get the largest share of marketing budgets DISTRIBUTION OF GLOBAL ADVERTISING EXPENDITURE 2018, BY MEDIA (%) VIDEO CONTENT n t t s s o r e e o r e o i d n n e o n i s a p r r d i e e i z R a t v a t t u p e n n g o s l i i e a w & p e T M l e o i a b N t m k o s M e e n D i C Source: ZenithOptimedia, Cisco Visual Networking Index
9 INVESTOR DAY In Italy, TV is by far the leading media ADVERTISING SPENDING IN ITALY (€m) T otal TV Newspapers Magazines Internet Radio Other Source: Nielsen
10 INVESTOR DAY Casta Diva belongs to the high-end of Italian competitors TURNOVER OF MAIN PLAYERS IN ITALY (2014, €m) Film Casta Mercurio BRW Indiana Movie Magic Akita Film The Family NCN Master* Diva Pictures* (*) excluding events Source: statements of accounts, management interviews
11 INVESTOR DAY The MICE (Meeting, Incentives, Conventions, Exhibition) Industry is composed of four main areas ecompassing a wide range of players AREA COMPONENTS SAMPLE SUBCOMPONENTS MICE PRODUCTS MICE SERVICES MICE SECTOR-ENABLERS MICE SECTOR-SYSTEM ENABLERS Source: Strategy&
12 INVESTOR DAY Global activity in MICE industry has continued to grow in spite of recessions GLOBAL TREND IN THE NUMBER OF MEETINGS (no., years) Source: ICCA (note: ICCA collects data only on meetings organized by international
13 INVESTOR DAY Business travel spending, one of the indicators of the sector’s health, is fuelled by emerging economies GLOBAL BUSINESS TRAVEL SPENDING GROWTH (%) 17.8% 16.5% 2015 13.6% 2014 12.5% 10.6% 7.6% 6.8% 5.9% 7.0% 5.5% 5.9% 5.9% 5.1% 5.8% 5.0% 5.4% 5.4% 5.3% 4.5% 4.4% 4.0% 2.8% 2.8% 2.5% 2.1% 1.8% 1.6% 1.1% e a a y a a s l a a m n s y n i c n e s d l n i i e i d i a a s d l a n o t a a r a a n i p s t n h a p o d a r m r n a I a u I t B S C K t g r l a J S s -1.8% R F r r n C h e e u d i h G t K A e u t t d e o i n e N S t U i n U -5.4% Source: Carlson Wagonlit Travel; GBTA; Statista; Strategy&
14 INVESTOR DAY The exhibition industry is still Euro-centric REGIONAL EXHIBITION SPACE AVAILABLE (2011) Source: UFI World Map (venues with a minimum of 5 000 sqm indoor exhibition space), Strategy&
15 INVESTOR DAY The MICE market size exceeds €500b WORLD ITALY (only corporate events): $ 565b - $ 1,500b 2014 = € 819m 2010-2013 CAGR = 12% in value 2015 = € 1,040m
16 INVESTOR DAY The events business is marked by a very high fragmentation TURNOVER OF MAIN PLAYERS (2015, $m) . d l P I x r T a C e n l e s e n P N e n b e M v t o m d o s fi n X o o g s V s o i s n i e h A t t l r o n g a * a r s n s t G a r I c o s g n M s a D i n p o n I i n V e A n r v i u o m e M o t a i G n k r m c h v g o e i H e e o I t i E a o e r P k a S e V l G m J M i c c r F a F i I n J e u h m T m o C (*) Total turnover, including non-events BU Source: Special Events, UK Companies House
17 INVESTOR DAY The events business is marked by a very high fragmentation TURNOVER OF MAIN PLAYERS (2015, $m) 30 30 28 25,7 20 11 10 9 8,5 7,6 6,5 6,3 4,6 4 4 3 3 R S e A A O B S * S . O E Y T T O B i X C T A P S N L E E G A G E g C N E E A A S G U O T D E N L R I r ) I o N T e N N P S E R U M N O N O C t A & N n a A Y V M T I T R O R A c D S O i E T N M E i E I S f G I P T I I Z N i P E M U V U t E & W M r Z N A A E e B V M A c A L F E V I E n N R L I I H N I F o S D A O n P P F o A L t A a T K D S N ( A U C P (*) *excluding branded video content Source: Cerved
18 INVESTOR DAY HOW FAST DOES IT GROW AND WHY?
19 INVESTOR DAY Global advertising spending is expected to reach nearly $700b by 2018 GLOBAL ADVERTISING SPENDING ($b) Source: eMarketer, Statista
20 INVESTOR DAY Global activity in MICE industry has continued to grow in spite of recessions GLOBAL TREND IN THE NUMBER OF MEETINGS (no., years) Source: ICCA (note: ICCA collects data only on meetings organized by international
21 INVESTOR DAY Casta Diva’s integrated offering can profit from current trends BRANDED VIDEO CONTENT Integrated communication Direct engagement with Advertisers (Clients) Storytelling Social media
VIDEO EXAMPLES
22 INVESTOR DAY Casta Diva’s integrated offering can profit from current trends LIVE COMMUNICATION Web and social media extension (thru video) Pre and post event digital channels (thru video) High tech and user experience events (thru video and VR) Proprietary events
23 INVESTOR DAY WHERE IS YOUR COMPANY POSITIONED?
24 INVESTOR DAY The only real independent multinational communication company born in Italy and now based in 10 countries London - Manchester - Milan - Rome - Prague - Beirut - Istanbul - New York - Los Angeles - Buenos Aires - Montevideo - Cape Town - Mumbai
BRANDED CONTENT LIVE COMMUNICATION DIVERSIFICATION IN THE COMMUNICATION MARKET MUSIC ENTERTAINMENT CINEMA E TV DIGITAL COMMUNICATION
26 INVESTOR DAY Few competitors match Casta Diva’s broad offering and integration capability COMPETITIVE SCENARIO, ITALY ( = weakness, = strength) OFFERING POSITIONING Directors Production Other services International Digital presence knowledge Commercials Cinema TV Film Master Events, service BRW Service Indiana Publishing, service Mercurio Movie Magic Casta Diva Events, service Source: CDG - Kobo analysis
27 INVESTOR DAY Casta Diva Group’s offering has broadened from branded video content to live communication BRANDED VIDEO CONTENT LIVE COMMUNICATION LIVE ENTERTAINMENT Production of commercials and Design, production and Blue Note Jazz Club branded content. organization of corporate, and restaurant institutional and private events. € 14m € 6m € 5m 2015 TURNOVER B2C CLIENTS/BRANDS SELECTION (2015)
28 INVESTOR DAY The Group’s expansion has been driven by a strong value proposition for local partners MILESTONES 2005-today January: CDP November: February: Los London & CDP New Angeles of fi ce Manchester York November: Egg opens Rome of fi ce 2005 2007 2009 2011 2013 2015 2016 2006 2008 2010 2012 2014 December: February: February: November: May: CDP February: Egg Milano CDP Buenos CDP Istanbul CDP Prague Cape Town CDP Beirut Aires of fi ce is the November: fi rst addition August: Rhea Vendors Mumbai (rep. to CDP Reverse merger Group SpA of fi ce) Milano in its with Blue Note invests in fi rst year of Spa CDG operations AIM Listing: CDG:MI
29 INVESTOR DAY The Group has grown at 18% rate in 10 years GROWTH METRICS (no., €000) Consolidated fi gures # of fi ces: 2 2 2 2 3 5 7 8 9 11 11 21,706 20,147 Turnover 17,732 17,511 16,045 16,892 Ebitda 9,374 CAGR = 18% 7,412 6,327 5,440 3,860 1,726 1,640 1,064 503 244 289 238 205 215 179 94 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
30 INVESTOR DAY Key clients relationships have fuelled CDG’s initial international expansion, but the Group is growing a broader A class clients base CLIENT PORTFOLIO (gross margin in €000 and cumulated %) 100% 100% 100% 2013 2014 2015 90% 90% 90% € 437 € 354 70% € 334 70% 70% € 1,092 € 819 € 741 PROCTER & GAMBLE UNIPOL VODAFONE PROCTER & GAMBLE PERFETTI UNIPOL SAI PROCTER & GAMBLE PERFUME HOLDING € 3,156 VODAFONE € 2,750 € 2,419 RHEA VENDORS L'OREAL RHEA VENDORS MAYBELLINE ULKER 3% 25% 72% 3% 18% 79% 9% 18% 73% % of clients % of clients % of clients
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