INVESTOR BRIEFING 2019 HALF YEAR PERFORMANCE WEDNESDAY 28 TH AUGUST 2019
AGENDA Business Objective & Updates H1 Highlights H1 Group Results Q & A 2
Our Pr Our Produc oducts ts Kenya Uganda Tanzania Rwanda 3 www.nationmedia.com
Our V Our Values alues We are a team Continuous Improvement Consumer Focus & Innovation Integrity & Trust Drive for Performance 4 Inspiring leadership; Team work; Continuous improvement
Business Business Objectiv Objective e & Upda & Updates tes 5
We ar e are c e clear on our business lear on our business objectiv bjective We are a content company Our competitive edge will be based on content Digital, Innovation & Our values Are enablers to achieve the business objective Purpose for NMG To transform society in a sustainable manner 6
Growing content business and creating new value Develop new Strengthen the bond Investing in the right Quality, Credible & products to maintain with audiences talent and capabilities Trusted Content competitive edge Growing the top line Innovate to continuously Strengthen performance Productivity & Efficiency Grow current revenues meet consumer demands of legacy brands Generating new revenue streams 7
Bus usines iness s Mo Mode del CURRENT TRADITIONAL Media Consumer Advertiser Invest in understanding the consumer to develop products that connect and engage them Diversifying revenue opportunities (advertiser and consumer) Adopt the right distribution model to engage audiences (Enhanced user experience) 8
Our Action Agenda Our Action Agenda 1 Track and understand the changing needs of the CONSUMER 2 Produce dynamic CONTENT that evolves with its user 3 Deliver superior USER EXPERIENCE (Across platforms) 4 Leading societal conversations by LIVING OUR VALUES (Always) 5 Recruit and grow AUDIENCES (Across platforms) 9
DIGITAL DIGIT AL Footprint ootprint Footprint (in millions) 27.9 .9 10 *367# for Breaking News Alerts in English & Swahili
Investment In estment in under in understanding standing our audiences our audiences Data Scientists, Data Analysts, Data Engineers Capacity Building & Training Tablaeu, Microsoft Power BI,, Google Analytics 360, Oracle Data Management Platform Tools & Technology • Created a foundation for user/customer journey analytics and basic personas of users on our platforms • Obtaining user behaviour insights from website user data on NMG online properties, used for content improvement and development. Consumer Insights & Engagement 11
Pr Protecting otecting Na Nation tion jour journalism nalism Integrity & Quality Professionalism Talent Management Partnerships Sustainability dependent on content quality 12
Con Content tent monet monetisa isation tion Mobile Apps Product improvement • Healthy Nation • Daily Nation • Seeds of Gold • Saturday Nation • MyNetwork • Sunday Nation • The East African Content Focus Gateway • Premium content Syndication • Micropayments • Video • Term subscription • Graphics • Photos • Stories (Payment: Mpesa, Card) Building a profitable and sustainable digital business model 13
E-Paper per Subscription T Subscription Trend end 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2017 2018 2019 Year/Month Subscribers Subscription growth of 67% in the last 12 months 14
Monetising digital audiences Use of analytics, research Targeted advertising and insights to drive client objectives Building Strategic Partnerships Refining communication 15 channels
An online movie and events ticketing platform • Integrated majority of movie cinemas in Nairobi on KenyaBuzz 16 • Site revamp to provide an unparalleled user experience
Through our TV programmes, radio shows, Label artists and events, LIT MUSIC brings the BIGGEST moments in music entertainment to fans LIT MUSIC is Kenya’s newest and most exciting record label that brings together the newest, most talented and diverse artists Kenya has to offer. 17
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20 Performing every Friday from 6pm at the Westgate Pop Up Market
Ev Events objectiv ents objective Protect & Enhanc nce NMG’s Reputation Shape pe conversa sations tions Content tent developm lopment nt Stron ong g valua uable le stakeho holde der r rela latio ionshi hips ps Enrich discourse on key issues Contribute development agenda Generate unique content Aligned to NMG’s core purpose of Repurposed across platforms quality journalism Opportunity to serialise issues Oppor portun unity for alterna rnativ ive revenue ue stream 21
2019 Events Upda 2019 Ev ents Update te Live2Lead with John Maxwell The Leading Woman October 11 th , 2019 Seeds of Gold: Farm Clinic Q4, 2019 Top 100 Survey (Kenya ) Serena Hotel - Nairobi Narok, Thika, Kajiado Currently accepting entries MyNetwork Career Fair Westgate Auto Show Top 40 Under 40 women NTV On The Road Nomination on-going 22
Thoug hought Le ht Leader adership F ship For orums ums Mwananchi Thought Mwananchi Thought Nation Leadership Nation Leadership Leadership Forum Leadership Forum Forum Forum Theme: Securing our Theme: The Next Theme: The Charcoal Theme: Our Agriculture, Our Safety Generation of Work question in our Economy Lifeline and the Environment Date: 8 th April 2019 Date: 29 th July 2019 Date: 7 th February 2019 Date: 23 rd May 2019 23
NMG a NMG at 60 Activities t 60 Activities Objective: Celebrate 60 years of being a true, trusted & independent champion of society while also building a basis for NMG’s sustainab ility 1. 3. Distributor Conference Two day conference with all NMG distributors across the country to strengthen valuable relationships with them and continue to build upon the mutual partnership. Staff Funday Staff NMG at 60 party to celebrate all staff members who have been Client Appreciation Cocktails involved in the journey and built NMG at 60 Launch NMG to the regional media house it now is. Client cocktails held at the Cocktail and festival of lights Nation Centre to celebrate and display to mark the start of the appreciate our partners and 4. celebrations and showcase NMG 2. continue to build upon our as a digital and innovative brand existing relationships. 24
KUSI Ideas KUSI Ideas Festival estival The theme will be “ The Next 60 Years in Africa ” and will bring together diverse influential leaders, innovators, young entrepreneurs and some of the best policy minds on the continent including Heads of State. 25
NTV Pr NTV Prog ogramming amming 26 Strong news & entertainment content to drive growth of audiences
NTV NTV Fea eatur tures es 27
NTV R NTV Revamp vamp • News • Current affairs • Investigative journalism • Features • Entertainment 28
QTV R TV Re-launc launch h 29
Highlights Highlights 30
Cor Corpor porate Social R te Social Respo esponsibilit nsibility Laikipia County Rehabilitation Mama Fatuma Goodwill Murumba Primary Sch. Kiwandani Primary Sch. Centre Children’s Home July 19 th 2019. March 22 nd , 2019. May 17 th , 2019. May 23 rd , 2019. The facility serves as a The school serves a The facility caters for 65 The school serves a population of rehabilitation centre for 80 children in house and 20 population of 1453 pupils. 660 pupils. children. on home based care with relatives. 31
Annual Annual Jour ournalism nalism Ex Excellence Aw cellence Awar ards ds 2019 2019 Winners: Business Print – John Kamau Gender Print – Angela Oketch Sports Print – Celestine Olilo Fertilizer politics and how the Kenya’s first human milk bank Rotting in jail: The footballing factory was derailed. finally ready to save babies’ lives talent we waited for in vain ICT Print – Waikwa Maina Devolution TV – Edmond Nyabola & Health Print – Angela Oketch With this mobile app you can run Robert Gichira Counties: How we got women to your farm on remote control From cot to court ditch home birth Elias Makori – African Media Personality Award Governance Print – Brian Wasuna Winner - The Voice Achievers Awards Kenyans to pay Sh6bn in meat factory scandal 32
Ex Excellenc cellence Aw e Awar ards ds Winners: Rose Wangui Eunice Omollo (Overall) Winner – Knight International Journalism Award Best Health Reporting - Africa Media Health Network Awards Sharon Baranga Eunice Omollo (TV Category) Best report for Early Childhood Education Best Health Reporting - Africa Media Health Network Awards JuniorSpot Eunice Kilonzo (Print Category) Best New Print Product (3 rd place) Best Health Reporting - Africa Media Health Network Awards NTV Uganda Most Admired Media Brand in Uganda – Brand Africa NTV Kenya – Winner 100 Persons With Disability Accessibility Award 33
H1 2019 H1 2019 Gr Group oup Results esults 34
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