International Telecommunication Union Morocco Case Study Claudia Sarrocco ITU Strategy and Policy Unit Shaping the Future Mobile Information Society Seoul, Rep. of Korea 4-5 March 2004 1 The views expressed in this paper are those of the author and do not necessarily reflect the opinions of the ITU or its Membership.
International Telecommunication Union Morocco on the move 30% Fixed teledensity 25% Mobile teledensity Fixed/mobile density 20% August 2000: Mobile 15% overtakes fixed Fixed lines 10% decreasing 5% 0% 1997 1998 1999 2000 2001 2002 2003 2
International Telecommunication Union “ “ “ “ Achkat Achkat Achkat Achkat’ ’ ’ ’aoued aoued aoued ? aoued ? ?” ? ” ” ” Social factors - Oral tradition, close social and family links - Small number of fixed telephones - Proliferation of phone shops - Using phone shops people can make calls, but they are not reachable 3
International Telecommunication Union Regulatory and market factors - independent regulator, clear regulatory framework - Introduction of competition - Entrance of the second mobile operator - Proliferation of new offers, in particular PREPAID CARDS - lower prices 4
International Telecommunication Union Prepaid dominates 7'000'000 Postpaid 6'000'000 Prepaid 5'000'000 4'000'000 3'000'000 2'000'000 1'000'000 0 1998 1999 2000 2001 2002 5
International Telecommunication Union Prepaid drawbacks Mobile teledensity 25% 400 350 Mobile ARPU (USD) 20% 300 250 15% 200 10% 150 100 5% 50 0% 0 1999 2000 2001 2002 6
International Telecommunication Union Substitute or complement? A special usage pattern ! Mobile phones are mainly used to receive calls ! Teleboutiques are still used to make calls (their numbers grew in the past years) ! Most of the calls terminated on the mobile network are originating from the fixed network 7
International Telecommunication Union And … ! Number of mobile phones is growing, while fixed-lines are decreasing ! Although the relating mobile/fixed is 5 to 1, about the 50% of traffic goes through fixed network ! Revenues from the fixed network still constitute about the 66% of Maroc Telecom revenues 8
International Telecommunication Union Con ’ t: new services ! LO Box: gateway between GSM network and company ’ s PBX ! Fixed GSM (teleboutiques): Medi Telecom will install GSM phone shops ! Fixed packages (similar to mobile offers): They include a telephone (cordless) and a certain amount of communication minutes. Possiblity of voluntary spending caps and transparent billing 9
International Telecommunication Union Between tradition and innovation: Focus on society - Populatization of mobile access: from workers to business men and women - Services for families: special rates and discounts, single bill, short numbers … - Services for the enterprise: expense control, special tariffs for intra-company communications, direct management of companies ’ mobile phone fleet 10
International Telecommunication Union Mobile impact ! Total teledensity above 20% (Tunisia and Egypt slightly above 11%, Algeria 6%) ! Economic impact " Employment " Foreign direct investment " New business opportunities " New ways of working 11
International Telecommunication Union Future: Internet, Enterprise and Mobility ! Next steps? New license to be issued by the end of 2004 ! More content and applications ! Mobile Internet " GPRS – currently being deployed " UMTS – in three-four years 12
International Telecommunication Union Thank you www.itu.int/futuremobile claudia.sarrocco@itu.int 13
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