Intercultural Management Culture Group 1
OUR MISSION International team created to explain to the aliens what is culture, before building relationship between humans and aliens.
Structure of the presentation About us Application All about the The practical everyday awesomeness of group 1 applications 1 2 3 4 Theory Conclusion An overview of Key points cultural theories
Nagham The team - culture Nasir Lebanon Sudan Piseth Cambodia Julie France & Korea Cong Vietnam
Key cultural characteristics Cong Piseth Nagham Nasir Julie Neutral Neutral Neutral Affective Neutral Individualism Communitarianism Individualism Communitarianism Individualism Low power Low power Low power Low power Low power distance distance distance distance distance Gender equality Gender equality Gender equality Gender equality Gender equality High uncertainty High uncertainty HIgh uncertainty Low uncertainty Low uncertainty avoidance avoidance avoidance avoidance avoidance
Communication Facebook messenger to discuss Google drive to share documents and work on the report and slides Meetings at the library to discuss ideas and on the progress
Collaboration Equal division of work and share the tasks according to the domain we feel the most comfortable and competent with.
Competencies Cong Piseth Nagham Nasir Julie Content and Research & Finding Funny and Creative ideas visual for the Exploration resources dynamic and discussion PPT Structured & Well Select essential Select essential Communication Organized communication informations informations INTJ ISFJ ENTJ ENFP ENTP
Structure of the presentation About us Application All about the The practical everyday awesomeness of group 1 applications 1 2 3 4 Theory Conclusion An overview of Key points cultural theories
01 What is culture?
Culture “Colere” = Agriculture, cultivation of mind (Latin) A collective phenomenon of shared values and meanings (Hoecklin 1995) A “collective programming of the mind” to distinguish groups of people (Hofstede 1996)
Culture as an Iceberg Hall 1976
Culture and its 1 characteristics Culture concerns every human activities and is something lived by people. 2 3 Culture is formalized, for examples through law, rituals, Culture is shared by several traditions, art, mores, etc. people. 5 4 Culture forms a system. The elements Culture is not inherited, it is a of a culture are linked together. result from a learning process.
Elements of culture Cultural universals Features of culture, society, language, behavior, and mind that are found among all people. “etic” “emic” Universal cultural elements, Local adaptation of an such as language, myths, etic element and specific to gesture, etc. a culture.
Components of culture Family Power relations Causes differences in approaches towards society (values, education, perceptions) Tolerance or not for inequalities 84% Values Religion History of a nation Root of a strong sense of cultural, ethnic, historical belonging (Islam, Christianism, Various civilizations in Confucianism, etc leading to conflicts) different parts of the world
Norms Cultural norms are the standards we live with. Shared expectations and rules that guide the behavior of people within social groups. Generated from the values
Types of Norms Mores Taboo Folkways Folkways are the Taboo are the norms Mores tend to informal little rules that are crucial to a codified, or that kind of go society’s moral formalized, as the without saying. It’s center, involving stated rules and laws not illegal to violate behaviors that are of a society. When a folkway, but if you always negatively mores are broken, do, there might be sanctioned. Taboo you almost always ramifications or what behaviors are never get a negative we call negative okay, no matter the sanction and they’re sanctions and circumstance, and usually more severe sometimes can be they violate your very than just strange positive sanctions. sense of decency. looks.
Models of Lewis (2010) cultures Hofstede (1980) Trompenaars & Hampden Turner (2011) GLOBE (2004) Schwartz (1994) Edward T Hall (1910)
Cultural differences and its effects
Categorization Definition The process of classifying people into groups, based on common attributes, like gender, race, age,location, etc. ● It’s natural, adaptive, organizational, saves time, energy. Ching Amy -Karlan Sherrard- “Not being categorized is like keeping your mouth shut. Categorization is linguistic, people trying to understand each other. Words are misty, language is a fog. I want to be in as many boxes as possible, describe myself as thickly as possible.”
Ingroups VS Outgroups ● Social categorization leads us to divide people into ingroups(us) and outgroups(them) mentality.
Ingroups VS Outgroups ● Ingroups favouritism , outgroups denigration ● Outgroups homogeneity; cross-race Identification bias
Generalization A stereotype? Definition However generalization can lead to have stereotypes on a group, Categorizing the majority of members as by expecting all the members to having similar characteristics. But be the same. generalizing is more about finding a group’s behavior pattern for study purposes. Example Westerners are individualists Easterners are collectivists
Stereotypes Origin Psycho-analytical Definition Socio-cultural Socio-cognitive Social representations and emotional investments (Onea 2017). They reflect the underlying societal knowledge and beliefs (race, gender, ethnicity, class, age, religion, etc.). Characteristics Non-neutral Walter Lippmann (1922) Inaccurate Stiff Shared Examples French people are arrogant Asian people are introvert, Americans are ignorant etc.,
Having negative stereotypes on a certain culture can be harmful and lead to major misunderstandings or even conflicts.
Culture and perception Organization Interpretation Selection Depending on the culture, Culture will influence the way The same situation can people don’t see the same you organize information, be interpreted in various things because they don’t using set of attributes that way depending of the focus on the same thing. things have in common. culture. Western culture: Western culture: Western culture: rule-based Western people vs Asian people field-independent white means purity category Asian culture: Eastern culture: Asian culture: family context-dependent white means death and relationships ressemblances
Why culture matters for intercultural management ? In a globalized world, understanding culture is the first step for better: Communication Collaboration Competitive advantage
Testing your knowledge! Europe Cultural differences North Asia America South America Africa
Structure of the presentation About us Application All about the The practical awesomeness of group 1 everyday applications 1 2 3 4 Theory Conclusion An overview of Key points cultural theories
02 Dealing with culture in intercultural management
Applications Organizational level Identify differences Give everyone a voice Train everyone key norms Ensure heterogeneity Culture negotiation Embrace trial and error
4500 International mergers 32 1989 - 2013 countries Duration of Harvard University Study
- $200 million Net income/year because of clashing corporate cultures
Individual — Important qualities to develop Open-mindness Communication & Collaboration Accept that there are cultural differences. Listen and discuss with people from different cultures. Don’t be judgmental. Learn about others Learn from each others, share ideas, knowledge and culture and go beyond the stereotypes. make sure everybody is being understood. 1 2 3 4 Adaptability Self-awareness Adapt your behavior to avoid offending someone Be aware of your own culture and with a different cultural background. Show you are how your behavior can be different aware and can deal with the cultural differences. from the other cultures.
Risks of neglecting culture in your management Misunderstandings Lack of motivation The tasks or objectives are not well understood. If workers don’t feel comfortable, their work No solution has been integrated for language engagement will be negatively affected. barrier, lack of communication. 1 2 3 4 Conflicts Consequences on your business Misunderstandings will one day or another Decrease in working efficiency (less profit), time lead to conflicts. Imposing your methods might consuming to resolve cultural issues without a have consequences on workers’ efficiency. proper intercultural management.
So many countries, so many customs. Going places has become an essential Ireland part of our life. We are all aware of the fact that while visiting a foreign country, we must obey certain local Germany traditions and common rules. Turkey Korea Cultural Japan mistakes to Mexico avoid Malaysia India Chile
Cases of intercultural management
Case of The Daimler-chrysler merger The merger of German Daimler-Benz car manufacturer and the American Chrysler carmaker is said to have been a failure due to a culture clash.
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