Integrated Risk Management for Women Producers, Processors, and - PowerPoint PPT Presentation

Integrated Risk Management for Women Producers, Processors, and Retailers in the Local Meat Product Value Chain

Women Working in the Meat Business: The Need

Women Working in the Meat Business: Participants Workshop spots 9% were in high demand, with Farmer applications and 15% Prospective farm inquiries sufficient to have doubled the Meat processor 46% class-size Chef 7% Food professional 7% Meat buyer 9% Other 7%

Women Working in the Meat Business: Topics Covered: Whole Carcass Pricing Profitability Tools Learn if you’re making a profit, how much of a profit, and how to refine your pricing using a step by step “whole animal” assessment tool.

Women Working in the Meat Business: Topics Covered: Whole Carcass Pricing Profitability Tools

Women Working in the Meat Business: Topics Covered: Improving Knife Skills (trimming, deboning, denuding) Hands-on opportunity to fabricate different retail cuts for a diverse marketplace

Women Working in the Meat Business: Topics Covered: Improving Knife Skills (trimming, deboning, denuding)

Women Working in the Meat Business: Topics Covered: Cut sheet trial and error Learn how to make processing realities match your business needs. Identify common mishaps and strategize about how to effectively communicate expectations.

Women Working in the Meat Business: Topics Covered: Cooking, Texture, Tenderness, Taste Discuss muscle, function, and marketability.

Women Working in the Meat Business: Topics Covered: Best Practices for Marketing Meat: Learn about trends in meat markets, tips for getting to know your customers, and messaging that SELLS from top industry butcher shop owners and niche meat professionals.

Women Working in the Meat Business: Outcomes: Major Take-Aways 120 Pre/Post Evaluations: 100 100% of 80 participants 60 unanimously reported greater 40 understanding 20 and improved Pre 0 confidence in each Post category of topics covered in the workshop

Women Working in the Meat Business: Outcomes: Major Take-Aways Women Participants at the Carolina Meat Conference Over the past 5 70% years, women 60% attendance at 50% the Carolina Meat Conference has PERCENT Female Participants 40% increased by Male Participants 30% almost 20% 20% 10% 0% 2011 2012 2013 2015 YEAR

Women Working in the Meat Business: Outcomes: Major Take-Aways Most Popular Topics: Pricing and Business Focus • Hands-on Learning • Developing a Professional Network of Female • Colleagues Most Popular Skills/Take-Aways: How to talk to their processors and negotiate • pricing/business relations. Empowered them to apply marketing • techniques and business tools to their business. Greater network of resources and an increased • professional network.

Women Working in the Meat Business: Quotes “ Because of this training, I was made me closely aware of how much money I was grinding into a lower dollar product . I have worked more closely with my butcher and put real effort into that conversation and am having fun creating new products to sell. My meat sales have increased over 47% this year. ”

Women Working in the Meat Business: Quotes “ I have a better understanding of the cuts and where they come from , “ This conference how to use them, etc. but more importantly, I learned more about how much to has radically charge …. ” improved my ability to speak to both “ “I've learned WHO can help me when I need an answer. WHAT customers and opportunities exist within the meat community to get products. The vast specialized producers . ” knowledge base within the group” “ I can now ask for more specific cuts of meat from my processor , and therefore increase profit. ”

Women Working in the Meat Business: Outcomes: Business Start-Ups! Amy Price Neff: Pendulum Fine Meats

Women Working in the Meat Business: Outcomes: Business Start-Ups! Meredith Leigh: The Ethical Meat Handbook

Women Working in the Meat Business: Outcomes: Business Start-Ups! Eliza MacLean: Mobile Butcher Shop

Women Working in the Meat Business: Outcomes: Business Start-Ups! Ann Rose: Rose Mountain Butcher Shoppe

Women Working in the Meat Business: Outcomes: Business Start-Ups! Kari Underly: Mucolo Meat Academy

Women Working in the Meat Business: Spreading the Word: National Movement

Women Working in the Meat Business: Spreading the Word: National Movement

Thank You! NC Choices: www.ncchoices.com Contact: Sarah Blacklin Program Director sarah@ncchoices.com Project Manager NC Choices 919.928.4771