Innovation in Near Beer Lena Wang Innovation Director Connection - PowerPoint PPT Presentation

Jul 24, 2023 •140 likes •340 views

Innovation in Near Beer Lena Wang Innovation Director Connection with Strategy Personal Introduction Opportunities in Other Alcohol Categories Alcohol Category Price Per Serving RTD Normal Beer Premium Beer Wine Baijiu RTD Spirits

Innovation in Near Beer Lena Wang Innovation Director
Connection with Strategy
Personal Introduction
Opportunities in Other Alcohol Categories Alcohol Category Price Per Serving RTD Normal Beer Premium Beer Wine Baijiu RTD Spirits Baijiu Hard Liquor Wine Beer
Explore Opportunities in the Total Alcohol Landscape Top 2 Growth Driven Platforms Serving up a great night out Relaxation & Bonding YOUNG ADULTS (LDA) BEYOND BEER Others Others Beer Beer
Our Opportunity Strong Route to Market Fermentation know-how Brand Building Ability
INTERNATIONAL PROFESSIONAL COCKTAIL Naturally Fermented Endorsed by Budweiser
Professional Cocktail Brand Inspired by Global Classical Cocktails 6 Flavors
Full Portfolio for Different Channels
Start the Journey in China
Johnny Appleseed Cider
Cider is Growing Worldwide +9% 23MHL 2009 2010 2011 2014 2013 2012 Sales Volume * Data is for Cider category in the world
Provide more Choices to Female and Young consumers Female alcohol drinkers Young alcohol drinkers 630 Million Female
Product is Well Accepted by Consumers in Tests  All from Apple  Naturally Fermented  Great Taste
Liquid with 3 Layers of Taste Enjoyment Naturally sweet and sour Smooth taste of wine Crispy bubbles
Suitable for Multiple Occasions No matter if you are in a Family party , Relax axat atio ion n & Bonding ing or KTV with friends or personal drinking occasion , JA Cider is always your best choice.
Young Celebrity Endorsement

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