Innovation – a Strategic Success Factor for Evonik Forum Chemical Industry Tokyo, September 30, 2015 Dr. Ralf Mayer, Evonik Japan
Evonik – a global leader in specialty chemicals: key figures 2014 14.5 % Employees December 31, 2014 33,412 Profitability (adjusted EBITDA margin) Return on capital €1.867 billion employed (ROCE) Adjusted EBITDA 12.3 % sales €12.9 billion 2
Evonik Industries AG Global presence Production sites in 25 countries, active in over 100 countries, worldwide investments. 3
Evonik Group in Japan Production & R& D/ TS Sites Sales * ¥30.8 billion Sales Employees ~400 Osaka: Plants 4 Evonik Japan, Daicel Evonik, Laboratories 4 Nippon Aerosil * of Evonik Japan Co., Ltd. Tsukuba: Evonik Japan Aboshi: Tsukuba Plant Daicel-Evonik & Research Center HQ Tokyo: Ako: Yokkaichi Plant: Evonik Japan Daicel-Evonik DSL. Japan Nippon Aerosil Nippon Aerosil DSL. Japan - 4 -
Evonik Japan, your local global partner Actively supporting the Japanese Industry since 1966 Yokkaichi Tokyo Ako Nippon Aerosil Evonik Japan DSL JV Evonik – Mitsubishi Materials Corporation Evonik Industries JV Evonik – Shionogi 1966 1969 1970 1989 2003 2015 Daicel Evonik Evonik Japan JV Evonik – Daicel Chemical Industries Plant & Research center Aboshi Tsukuba - 5 -
Broad range of applications for Evonik products - examples
Drivers for (Open) Innovation • Innovation cycles are becoming ever shorter • Innovation challenges are becoming more complex • New global competence centers are springing up • The availability of raw materials is being shifted • Demands for sustainability are on the increase 7
The Leading Innovation Initiative – Our Innovation Journey Smart Creatives Evonik is one of the most innovative companies in the world. Innovative Environment Stimulating Culture Leading Winning Points innovation Fostering Entrepreneurship Convincing Strategy and Incubators Innovation Targets Open Innovation Portfolio Management
Major innovation areas Technologies Growth fields Electronic Food & Feed Medical Biotechnology materials ingredients technologies New catalytic Cosmetic Membranes Composites processes ingredients 9
Open Innovation begins internally: “Ideation Jams” and “Seek & Solve” Evonik Seek&Solve: Social business media based virtual community R&D experts, technicians, engineers, marketing,.... Requests (problems, questions, needs) are posted for discussion in individual blogs Time to solve depends on seekers decision Solutions & answers can be discussed and matured All results are owned by the seeker
Intensive cooperation with academia globally as source for innovation Evonik meets Science conferences: Platform to exchange ideas and discuss emerging areas of applied science with academia Germany, USA, China, Japan Synthesizing methionine: What‘s possible after 70 years of R+D? 60 deans 100 selected professors > 10 proposals 3 winners! - Repeated globally 11
Strong partnership and high visibility for university relations Differentiating Collaborating Branding Recruiting 12
From strategic research to business: New materials for printable electronics • Replace vacuum based coatings by solvent based coatings (cost reduction process and capex) • Performance (mobility, stability) of Evonik materials far better than a-Si • Open up the growth market for TFT displays (LCD, OLED) Transistor Touchpanel
Successful innovation: choosing the right cooperation partners Cooperate to Innovate: Developing a new Air-Treatment system in Japan • Chemical development • Idea proposal • Synthesis route • Concept verification University • Commercial production • Academic studies capability • Machine system • Optimum system development integration and Machine Energy promotion Manufacturer Company • Validation, demonstration and • Energy consumption commercialization assessment • Access to market • Total solution provider Page 14
Summary: Successful innovation cannot be left to chance Innovation needs: 1. to focus on value creation 2. to act in diverse, global network 3. to consider short and long term needs 4. to exploit external knowhow and insights („open innovation“) 5. to accept an open ended, adaptive approach 6. the right culture and commitment of everybody Invention Innovation
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