INFORMS Analytics Maturity Model Rocky Mountain INFORMS Chapter Meeting Denver CO| May 28, 2014 Norm Reitter, Director of Analytics CANA Advisors, nreitter@canallc.com INFORMS AMM Committee Chair 1
INFORMS Analytics Maturity – Agenda • Background • Overview • Development, Integration & Milestone Status • Transforming the Qualitative to Quantitative • Demonstration We want your feedback to help improve the model. This is your model to help grow. 2
Background: Committee • Norm Reitter (CANA Advisors), Chair • Anne Robinson, (Verizon Wireless) INFORMS Past President • Jim Williams (FICO) liaison to INFORMS Round Table • Rob Benson (Spinnaker) INFORMS Round Table • Aaron Burciaga (Accenture, USMCR) • John Poppelaars (ORTEC) • John Flynn (DRC) • INFORMS Staff: − Melissa Moore − Barry List − Nagaraj Reddi 3
Background: Milestones Aug ‘13 - Iterative Validation and Development of Approach Oct ‘13 – Present AMM at INFORMS Annual Meeting for general member feedback March ‘14 – Beta version of AMM available for on-line testing June ‘14 – AMM available to members. Continuous data collection for benchmarking and AMM enhancements. Jun ‘13 Aug ‘13 Oct ‘13 Dec ‘13 Feb ‘14 Apr ‘14 Jun ‘14 4
Background: Origins & Purpose • The Analytics Maturity Model (AMM) committee formed in June, 2012 in response to a board strategic planning initiative in analytics outreach • INFORMS AMM allows any analytics professional to assess their organization … − Then obtain assistance from INFORMS and members to improve to their desired level of maturity • The project furthers INFORMS’ penetration into the analytics sector and offers: − An opportunity to add additional service offerings − Opportunities for members to help others improve 5
Background: Assessing Maturity • Organizations can prudently invest in the development of their data analysis program by assessing their Analytic Maturity level • These assessments, when based on a standard framework, provide benchmarks to organizations in similar industries • Benchmarks provide the context for: − Developing and executing action plans − Justifying resource investments − Targeting key areas within the organization INFORMS has engaged 100+ participants for validating the AMM over the past year. 6
“For my Organization, how good is…?” Organization Analytic Capabilities Data & Infrastructure Leadership Impact Analytic Framework Health People Roles & Skills Access Measures Analytics Services Traceability Business Processes Analytics Processes Analytic Architecture * The scorecard poses a question for each maturity focus area and provides multiple choice answers for quick assessment. This provides a standard approach that is flexible to use across all INFORMS membership organizations with a flexible and scalable model architecture for future adjustments, as needed. 7
Visual Reporting And support for Developing Action Plans… 8
An INFORMS Service • Focused on helping organizations create more business value from their analytics capabilities … assisting in improving or creating • Provides advocates and change agents for analytics with rationale for making business case and return on investment justification 1. Member completes/leads organization’s self assessment − INFORMS’ AMM “scorecard” identifies current state of maturity and future ‘goal state’ − INFORMS links to services and members for improvements 2. Member baselines organization against other ‘like’ organizations (anonymous benchmarking data) 3. The member develops an action plan 9
Organiza(on ¡ Analy(cs ¡ Data ¡& ¡Infrastructure ¡ Roles ¡& ¡Skills ¡ Architecture ¡ Traceability ¡ Framework ¡ Leadership ¡ Measures ¡ Processes ¡ Processes ¡ Business ¡ Analy(c ¡ Analy(c ¡ Services ¡ Analy(c ¡ Analy(c ¡ People ¡ Health ¡ Access ¡ Exis(ng ¡INFORMS ¡Services ¡ Networking ¡ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Analy0cs ¡Mee0ng ¡ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Big ¡Data ¡Mee0ng ¡ ✓ ✓ ✓ ✓ ✓ ✓ Subdivisions ¡ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ¡ ¡ ¡ Consultants ¡database ¡ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ¡ Career ¡Center ¡ ✓ ✓ ¡ ¡ University ¡Links ¡ ✓ ✓ ✓ ✓ ✓ ¡ Academic ¡Members ¡ ✓ ✓ ✓ ✓ ✓ ¡ Cer0fica0on ¡ ✓ ✓ ✓ ¡ ¡ Con0nuing ¡Educa0on ¡ ✓ ✓ ✓ ✓ ✓ ¡ Journals ¡ ✓ ✓ ✓ ✓ Suggested for Any Maturity Level 10 Suggested for Advanced Maturity ✓
Development & Integration Tasks are In Progress ü Developed Beta Model Scorecard, Self Assessment and supporting material ü Validate AMM and Self-Assessment Approach − Many ‘testers across different INFORMS sections − Used feedback for iterative adjustment We need your help to identify • Communicate (on-going) next-phase improvements! − Member engagement − Communicate content and solicit feedback − Multiple media outlets & events • Integrate within INFORMS Services Framework (Beta) − Integrate with Enablers (IT, specific services) − Offer for Beta Testers • Identify next phase improvements (on-going) 11
Transforming the Qualitative to Quantitative • Initially, the INFORMS Analytics Maturity Model gathers “qualitative” responses from each organization’s respondent(s) • The INFORMS AMM will iteratively capture and manage data from industry verticals and demographics—providing information and methods that evolve the AMM toward more quantitative results that: 1. Allow respondents to compare their results to others in their industry 2. Creates a maturity index among industry vertical and demographics based on these data and comparisons 3. Allows an understanding of strengths and weaknesses relative to ‘like’ organizations 12
Conclusion • INFORMS is positioned to lead the analytic community in helping organizations to improve their analytic maturity—we need to stay on the bow wave • INFORMS can use the AMM to spawn new service offerings to membership … What new services should we provide? • The AMM will evolve over time with our first phase (Beta) is available today! The second phase will evolve to include more quantitative data for assessing maturity and benchmarking • We are ready to answer your questions and listen to your comments! Log-in to the beta site TODAY be among the very first early adopters! 13
Demonstration hCps://test.informs.org/amm/index.php ¡ ¡ Use ¡your ¡Beta ¡Code ¡to ¡Register: ¡test4soL.May2014 ¡ 14
Recommend
More recommend
