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INFLUENCES Perceptions Communicates emotional energy 90% of - PowerPoint PPT Presentation

COLOUR AN INTRODUCTION jdjcreative.co.uk INFLUENCES Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text R E J U V E N AT I O N


  1. COLOUR AN INTRODUCTION jdjcreative.co.uk

  2. INFLUENCES Perceptions Communicates emotional energy 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text

  3. R E J U V E N AT I O N GREEN Represents life, vitality and money.

  4. PANTONE Colour of the year: 2017 Rejuvenation, restoration and renewed energy

  5. “ There are no lines in nature, only areas of colour, one against another.” EDOUARD MANET

  6. PA S S I O N RED Delivers impact, drives emotion and competence.

  7. T R U S T BLUE Conveys professionalism, trustworthiness, intelligence and competence.

  8. C A R E F R E E ORANGE communicates health, energy and enthusiasm. It’s associated with youthfulness

  9. O P T I M I S M YELLOW Colour of joy and happiness. Conveys hope and optimism.

  10. P U R I T Y WHITE Lends space to design. Sophisticated minimalism. Helps portray cleanliness and simplicity.

  11. E L E G A N C E BLACK Colour of mystery, sophistication and power.

  12. Q&A

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