Income Generation for Farmers at BOP using ICT Ashir Ahmed &TakuzoOhsugi Kyushu University
BOP (Base Of the Pyramid) Purchase Power Parity (daily) BOP $ ５ • 4 Billion People • 69% of World $ ２ Population $ １ • Low income, Low literacy, Low property • Low (or no) access to social services e.g. health, education, business • Have plenty of time, mostly farmers • Recent penetration of Mobile phone and telecentres
Farming Knowledge of BOP Farmers • Only few (3%) have access to institutional training • Crop selection – Hardly (no) information about the market demand • Crop maintenance – Improper use of fertilizers and pesticides: Unhealthy, Low price • Limited market access contact: ashir@c.csce.kyushu-u.ac.jp
Proposed Solution • Provide advanced farming knowledge • Utilize of homestead and surroundings • Engage women in farming • Develop farmer-friendly agriculture contents • Disseminate knowledge to the masses thru ICT • Establish of Production, Marketing, Support Facility c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp
Role of ICT -F a rme r-frie ndly • ICT based advanced c o nte nts agriculture knowledge dissemination system – Crop selection: High profit vegetables ICT ICT – Crop maintenance: Proper use of fertilizers, -Quality -K no wle dg e pesticides ve g e tab le s Disse mina tio n Syste m • Marketing channel: breach the boundary of local market -Marke ting fo r – Web based marketing g o o d pric e c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp
ICT Architecture Application Server GCC WI N -SIP Server -IVR -C2D -SMS GW SMS -E-Agriculture GSM Modem -E-Health NOT Database Server -OVOP FREE (Knowledge Base) Call GSM GW Internet Experts End VCC (Tele Center) PC -Soft phone PC -Application (Client) -Soft phone -Application (Client) Farmer Farmer FREE (Using GSM (Using SIP Phone) CALL Client) Expert (Using SIP IP phone IP phone Client)
2. GramWeb: One Village One Poral • Village Information as source of income OVOP Platform • A village woman to be a GCC village information Worldwide entrepreneur access • Researchers, Social Development Orgs etc are Village information upload the target customers • Power of aggregated village information: population Villages x 85000 census etc. (C) Ashir Ahmed, 2009
BIGBUS: BOP Information Generation, Broadcast and Upload System • IP-PBX based solution • Voice navigated web surfing system. GramWeb DB DB • Part of BIGBUS can be BIGBUS achieved Data Data IVR DB IVR DB Migrator Migrator IP-PBX • Advantage: No training, no extra device, no changes in GSM the network. No big cost GW involved BOP devices GSM PC Soft Phone phone • Issues: Insert un-indexed text data. Upload picture using the same SIP and HTTP session.
System Architecture BIGBUS Admin Portal Owner DB 5 DB Data Data (Product (Product Migrator Migrator Info) Info) Web platform (www.gramweb.net) 4 IVR 2 Announcement Navigation + Digit Collector Tree 6 3 1 7 GSM PC Soft Phone phone Seller Buyer
Better Market Price e-Agriculture Bangla Japanese Home Profile Logout Product Information Vegetables Associate Telecenters’ Farmer Farmers’ Price Quantity (kg) Uploaded Product Click to Dial Purchase Image Telecenter Phone No. Name Phone No. (tk/kg) Ekhlashpur 2001 Sabbir 08012345678 Tomato 15 30 June 01, 2010 Call Buy Ekhlashpur 2001 Ashir 08012341234 Tomato 20 50 May 20, 2010 Call Buy Ekhlashpur 2001 Alam 08011112222 Tomato 18 100 May 05, 2010 Call Buy 1. Ring 2. Ring Customer’s Farmer’s Mobile Mobile 3. Talk Between Customer’s and Farmer’s Mobile Customer 10 Farmer
Implementing Partners: Strength and Role Institution Str ength R ole -K no wle dg e -Pro je c t Manag e me nt Kyushu in I CT and Ag ric ulture -Pro duc t Quality Mo nito ring Univer sity -Rural De ve lo pme nt -T e le c e nte r Manag e me nt Gr ameen -I CT in Ag ric ulture -I CT fo r Pro duc t Mo nito ring and Communic atio -T e le c e nte r Manag e me nt Ma rke ting ns -Ag ric ulture K no wle dg e -Co nte nt Digitizatio n WIN INC. -K no wle dg e disse minatio n -Disse minatio n thro ug h I CT thro ug h I CT -T raining and Mo nito ring -T ie with rura l fa rme rs -Pro duc t Marke ting -F ac ility suppo rt -Ag ric ulture K no wle dg e -Pro vide Ag ric ulture K no wle dg e BSMR AU -F ac ility fo r training -Pro duc t Mo nito ring -F ac ility suppo rt c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp
Target Area Union: Anehola Union: Anehola Upazilla: Ghatail Upazilla: Ghatail District: Tangail District: Tangail Union: Kapasia Union: Kapasia Upazilla:Kapasia Upazilla:Kapasia District: Gajipur District: Gajipur Union: Ekhlaspur Union: Ekhlaspur Upazilla: Matlab Upazilla: Matlab District: Chandpur District: Chandpur Se le c tio n Crite ria -Usability o f te le -c e nte r -Ac c e ss to Marke t -Mo nito ring c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp
Target Group and Beneficiaries • Target Group (Small farmers) – 1st Year: 10 house holds x 3 locations – 2nd Year: 15 house holds x 3 locations • Beneficiaries – Targeted farmers and their families – Secondary participants – Consumers of healthy products contact: ashir@c.csce.kyushu-u.ac.jp
Social Impact • Improvement of socio-economic status of farmers • Distance reduction between farmers and agro- experts • Awareness of ICT usage • Awareness of quality food • Participation of the masses c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp
c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp 3 year project plan
THANK YOU contact: ashir@c.csce.kyushu-u.ac.jp
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